Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Just how loud will this sonic boom be?

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ThemeIsle

OCTOBER 9, 2018

In this article, we’ll answer the question of “what is email marketing?” and share some tips & tricks to help you add this powerful marketing tactic to your arsenal. What is email marketing? A basic definition Simply put, email marketing refers to the act of reaching out to consumers through email. Now, the beauty of email. The post What Is Email Marketing?

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Jeff Goins

OCTOBER 8, 2018

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Moz

OCTOBER 10, 2018

Posted by Dr-Pete Search is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this.or this.or even this. So, why don't we just give up on search marketing altogether?

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal. “To be successful, we need to remove what’s in our way of doing the great things,” Joe says.

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ProBlogger

OCTOBER 8, 2018

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. How One Blogger is Using Online Events to Build Engagement and Make a Difference. We continue our Blogger Breakthroughs series with a story from Trixi Symonds, whose Coloured Buttons blog teaches kids how to sew. She also created Sew a Softie Day.

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Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? The most common answer? “No.”. If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t. Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Click To Tweet.

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Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. Ten years ago, when CMI founder Joe Pulizzi cowrote Get Content Get Customers , content marketing was a novel concept for many traditional marketers. That it’s a common practice now shows how much marketers have adjusted their thinking. 90% of top-performing #B2B #content marketers put audience’s in

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Moz

OCTOBER 11, 2018

Posted by DiTomaso Showing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

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Content Marketing Institute

OCTOBER 9, 2018

A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new. Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration