Jeff Goins

JANUARY 13, 2019

It’s one thing to call yourself a writer; it’s quite another to actually write. So what separates the pros from the amateurs? Is it God-given talent? Natural skill? Or something else? Of course, we all have gifts that we’ve been given. This is grace, the fact that we have things we are good at — and don’t deserve them. But what we do with those gifts is what separates the outliers from the rest of the pack.

Writing 100

Writing Writer IT 100

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Neither Quora nor Reddit suffers fools and spammers lightly – these online communities have their own written and unwritten rules of etiquette and marketers attempting to game the

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Content Marketing Marketing Content Long Form Content 97

ThemeIsle

JANUARY 17, 2019

On the hunt for the cheapest email marketing software to run your campaigns without needing to take out a second mortgage? The price tag on AWeber, ConvertKit, or ActiveCampaign too high? In this post, we’re going to introduce six of the most affordable email marketing software options you can find. We’ll explore what makes each. The post Cheap Email Marketing Services: 6 Great Budget Tools Compared appeared first on ThemeIsle Blog.

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Marketing Blog Blogging Post 52

ProBlogger

JANUARY 17, 2019

The post 6 Ways to Boost Your Blog Traffic in the New Year appeared first on ProBlogger. This post is based on Episode 177 of the ProBlogger podcast. Did your blog have a bit of a holiday slump? Many bloggers find they lose momentum with their traffic in January. So if it happened to you, you’re not alone. Your readers were probably online less than usual.

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Blog Blogging Blogger Publisher 30

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. @Livestream @NYMag survey Click To Tweet. Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve.

Landing Page 97

Landing Page Editorial Team Editorial Brand Awareness 97

ThemeIsle

JANUARY 15, 2019

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny. ? For beginners; you can check our article what is email marketing? to find out how to get started. The post 7 Best Free Email Marketing Services Compared appeared first on ThemeIsle Blog.

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Marketing Banking Blog Blogging 68

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found it hard to pick just one from each. But I made myself do it. I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between.

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Contractor Content Editorial Persuasion 85

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. Modern buyers are too unpredictable.

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Sales Marketing Concept Digital Marketing 105

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. And you likely know the value of connecting with your sales and/or customer service teams to get frontline insight into what your brand’s prospects and customers want to know.

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Content Marketing Recruitment Marketing Content 89

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1.

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Promotion Content Social Media Manufacturing 57

Moz

JANUARY 17, 2019

Posted by willcritchlow Testing for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.

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SEO Engineering Audience Keywords 59