AIIP

NOVEMBER 19, 2024

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

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Blog Blogging Post 83

BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

IT 105

IT Insurance Consulting Agency 105

Make a Living Writing

NOVEMBER 17, 2024

Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. If you’re a newbie, you’ll find plenty of useful suggestions here, too. I’ve given the list a major update, since things do keep changing in the freelance world.

Writing 98

Writing Freelance Social Media Writer 98

David Meerman Scott

NOVEMBER 21, 2024

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

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Website Marketing Social Media Brand 76

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 98

Brand Keywords Consulting Social Media 98

Nick Ursborne

NOVEMBER 18, 2024

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

Copywriter 193

Copywriter Copywriting Content Writer Writer 193

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.

Script 105

Script Writing Marketing Persuasion 105

Freelance Magic

NOVEMBER 19, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.

Content 93

Content Keywords Collaboration Writer 93

Freelance Union

NOVEMBER 21, 2024

What creative ideas, projects, or initiatives are you hatching right now? Why do I ask? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt, you’re in good company (ask me how I know!

Projects 98

Projects Creativity Freelance Script 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammarly

NOVEMBER 22, 2024

In a world where AI-driven tools are revolutionizing communication, the basics of effective business writing remain vital for lasting impact. Building more effective business communication skills can improve team relationships, boost productivity , and increase your workforce’s confidence and job satisfaction. In this post, we introduce nine essential characteristics of good business writing and explore how you can apply them to your writing process.

Proofreader 98

Proofreader Writing Communication Construction 98

Freelance Magic

NOVEMBER 18, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Make a Living Writing

NOVEMBER 20, 2024

There’s a lot of discussion online about writing rates. What’s the best way to bid a project? By the word? By the hour? By the project? They all have their uses, especially since some publications and businesses are kind of in the habit of using one or the other of these methods for deciding what they’ll pay. Which writing rate is the best way to price jobs?

Writing 73

Writing Projects Copywriter Copywriting 73

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

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Blog Post Post Blog Blogging 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Grammarly

NOVEMBER 21, 2024

You get only one chance to make a first impression, and the opening of your cover letter is your opportunity to make it count. Hiring managers often decide within the first few sentences if they’re interested in learning more, so a strong opening can make all the difference. Mastering how to start a cover letter could be the key to standing out and landing your next role.

Electronics 105

Electronics Sales Management Communication 105

The Hoth

NOVEMBER 21, 2024

If you want to rank well on Google, then you have to create meaningful content that resonates with your audience. In theory, that shouldn’t be too difficult, right? Sure, if you’re a content-generating machine that A) always knows the right keywords to target and B) never runs out of ideas! Also, SEO is fiercely competitive across all industries , so there are bound to be umpteen other websites covering the same topics you do.

SEO 52

SEO Content Digital Marketing Proofreader 52

Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

Audience 125

Audience IT 125

Ahrefs

NOVEMBER 21, 2024

To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder.

SEO 115

SEO 115

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jasper

NOVEMBER 22, 2024

Let’s dive into the how and why of image background removal.

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Freelance Union

NOVEMBER 21, 2024

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:   [link] Imagine browsing the internet like walking through a bustling market, where everyone seems to know your name, your preferences, and even the contents of your wallet.

Script 97

Script Website Ads Management 97

Content Marketing Institute

NOVEMBER 19, 2024

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

Marketing 116

Marketing Content Blog Blogging 116

Ahrefs

NOVEMBER 21, 2024

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead.

Marketing 106

Marketing 106

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Blogging From Paradise

NOVEMBER 17, 2024

Why would you consider blogging? My personal bias aside as a 16 year blogging veteran, this medium is as important as ever.

Blog 92

Blog Blogging 92

Jasper

NOVEMBER 20, 2024

Learn how AI can boost efficiency on your retail marketing efforts in 2025 and beyond.

Retail 87

Retail Marketing 87

Content Marketing Institute

NOVEMBER 22, 2024

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Social Media 107

Social Media Media Marketing IT 107

The Daily Egg

NOVEMBER 21, 2024

Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will. The post How to Write World-Class Headlines Every Time appeared first on The Daily Egg.

Writing 67

Writing Ads Copywriter Copywriting 67

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Utilities

Publishing Trends

NOVEMBER 22, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Microsoft Enters the Publishing Scene with Launch of Imprint What Can We Expect From Taylor Swift’s “Publishing Era”? What Makes a Word of the Year?

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Blog Post Publisher Publishing Publishing 40

Jane Friedman

NOVEMBER 19, 2024

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Published by Muse Publications LLC. I’m a storyteller. Chances are you are too. In fact, I’ll go one step further and state that everyone is a storyteller, even if they’ve never picked up a pen, drawn a picture, or pulled a tarot card, though writers have a special calling as such.

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Storytelling Transportation Creativity Writer 130

The Creative Penn

NOVEMBER 18, 2024

How can you write memoir with deep sensory detail? How does terroir in wine equate to the writer's voice? How can you manage your online presence while still protecting yourself from the haters? Multi-award-winning wine writer Natalie MacLean shares her tips. In the intro, initial thoughts on Author Nation 2024, photos from Death Valley @jfpennauthor , Folk horror on The Nightmare Engine Podcast , Walking the Camino de Santiago on the Action Packed Travel Podcast ; Introversion and writing the s

Writing 52

Writing Food Writer Social Media 52

Freelance Magic

NOVEMBER 19, 2024

I’ve said it a thousand times, but I’ll say it once more for good measure: learning how to get consistent freelance work is one of the hardest things us self-employed peeps have to do. Without a system in place, we struggle to grow our businesses and build an income we’re happy with. When you start landing clients, it can feel seriously euphoric – you’ve made it!

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Freelance Projects Food Writer 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration