Sat.Nov 16, 2024 - Fri.Nov 22, 2024

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Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients

AIIP

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

Blog 83
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What Is Unassigned Traffic in Google Analytics, and What Should You Do About It?

BKA Content

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

IT 105
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How to Make Money Writing: 113 Grow-Big Actions to Earn More

Make a Living Writing

Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. If you’re a newbie, you’ll find plenty of useful suggestions here, too. I’ve given the list a major update, since things do keep changing in the freelance world.

Writing 88
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Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers

David Meerman Scott

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

Website 76
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Building Brand Visibility with 3 Actionable Strategies

Freelance Union

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 86
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Don’t be fooled by the “slowdown” in AI news and progress.

Nick Ursborne

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

More Trending

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In Defense of Giving Up

Jane Friedman

Photo by Sebastian Sørensen Today’s post is an abridged excerpt from “In Defence of Giving Up” by Stacey May Fowles in Bad Artist edited by Nellwyn Lampert, Pamela Oakley, Christian Smith, and Gillian Turnbull. Copyright © 2024 by the contributors. Reprinted with permission of TouchWood Editions. Before my daughter was born, in early 2018, I was mostly convinced my worth lay in writing eight hundred–word pieces in very little time for very little money.

Publisher 108
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How to Write a Marketing Script

ContentWriters

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.

Script 105
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Learn How To Disavow Backlinks To Improve Your Site’s SEO

BKA Content

Learn How To Disavow Backlinks To Improve Your Site’s SEO As you try to build high-quality backlinks to your company’s website, it’s possible you’ll end up with some incoming links from low-quality pages that negatively affect you. Thankfully, when you learn how to disavow backlinks, you may be able to mitigate the damage. However, like other search engine optimization (SEO) strategies, disavowing “toxic” links can go wrong if you don’t know what you’re doing.

SEO 105
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How to Land Consistent Freelance Work Every Single Month

Freelance Magic

I’ve said it a thousand times, but I’ll say it once more for good measure: learning how to get consistent freelance work is one of the hardest things us self-employed peeps have to do. Without a system in place, we struggle to grow our businesses and build an income we’re happy with. When you start landing clients, it can feel seriously euphoric – you’ve made it!

Freelance 130
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How To Battle Organic Search Analytics in the AI Era

Content Marketing Institute

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

Audience 110
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How to Write World-Class Headlines Every Time

The Daily Egg

Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will. The post How to Write World-Class Headlines Every Time appeared first on The Daily Egg.

Writing 82
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Writing the Author’s Note for a Novel

Jane Friedman

Photo by Cup of Couple Today’s post is by author Jennie Liu. As writers, the happiness and relief are huge when we type THE END to our manuscripts. With each novel I’ve written, this has certainly been the case for me, but with my fourth manuscript, the sensation was slightly diminished because I knew by then what still lay ahead: writing the author’s note.

Writing 92
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Your Handy Guide to Choosing a Freelance Career

Freelance Magic

Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… Traditional forms of works are becoming less popular every year while the freelance economy is growing day by day. The increasing demand for freelance experts can be seen in the number of open positions and the success of global freelance platforms.

Freelance 130
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Are We Walking Backward Into the Future of Content and Marketing?

Content Marketing Institute

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

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How to Use AI to Prioritize and Target Advertising Channels

Grammarly

The days of advertising’s “spray-and-pray” targeting are over. Artificial intelligence (AI) is revolutionizing the advertising industry. Now, with AI, marketers can pinpoint optimal digital advertising channels, create tailor-made ads to maximize performance and adjust campaigns along the way to reach the right people at the right time in the right place.

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How to Describe Your Target Readership So It’s Meaningful to Agents and Publishers

Jane Friedman

Photo by Pixabay Who is the primary readership for your book? And have you stretched it too far or too thin in your book proposal ’s target audience section? Of all the areas I try to help nonfiction authors better understand, this one can be the most confounding, as I’ve discussed before. It’s common for writers to describe a readership that’s too broad to be meaningful, in the hopes of demonstrating the wide appeal or potential.

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How to Use Agencies to Top Up Your Freelance Client List

Freelance Magic

Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn

Agency 130
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Will the X Avalanche Lead to a New Social Media Landscape for Marketers?

Content Marketing Institute

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

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Machine Learning vs. Deep Learning: Key Differences Explained

Grammarly

While machine learning and deep learning are often used interchangeably, they refer to two sub-domains of artificial intelligence. They represent different (but related) approaches to data analysis; deep learning is a subset of machine learning. The distinctions between them are important and become especially relevant when communicating on technical topics—such as when evaluating data analysis tools and services, deciding which approaches to take to solving a data problem, or having deep conver

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3 Best AI SEO Tools to Work Smarter, Not Harder

Ahrefs

To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder.

SEO 85
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The Exact Steps I Took to Earn $2,000 in My First Month Freelancing (With No Experience)

Freelance Magic

One of my favourite things about running Freelance Magic is connecting with new freelancers. I love finding out their current struggles and helping them ease into their new roles. Because, let’s face it, it’s pretty darn daunting going self-employed. I know because I’ve been there – of course I have! We all have to start somewhere, and that somewhere feels like a place of no experience and no hope.

Freelance 130
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to start (and finish) a big creative project

Freelance Union

What creative ideas, projects, or initiatives are you hatching right now? Why do I ask? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt, you’re in good company (ask me how I know!

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How to Open a Cover Letter—With Examples

Grammarly

You get only one chance to make a first impression, and the opening of your cover letter is your opportunity to make it count. Hiring managers often decide within the first few sentences if they’re interested in learning more, so a strong opening can make all the difference. Mastering how to start a cover letter could be the key to standing out and landing your next role.

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9 Holiday Marketing Strategies for a Profitable Season This 2024

Ahrefs

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead.

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5 Unique Ways to Craft the Best Cold Email Subject Lines

Freelance Magic

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Be the next Freelancers Union member representative!

Freelance Union

Are you an experienced freelancer with wisdom to share? Do you care about advancing the rights of independent workers? If so, we want you to be our next Member Representative on the Freelancers Union Board of Directors! Freelancers Union is a 501(c)4 nonprofit organization that was created to serve the interests of independent workers, and member participation is critical to shaping the future and direction of the organization.

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How to Format a Cover Letter: A Step-by-Step Guide for Job Seekers

Grammarly

Cover letters are meant to impress, but poor formatting won’t impress anyone. Cover letter formatting is fairly standard across industries, and following the proper format shows that you understand professional conventions. Knowing how to format your cover letter correctly can make a positive impact and help you stand out for the right reasons. In this guide, we explain everything you need to know about cover letter formatting.

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5 Myths About Tarot That Storytellers Should Know

Jane Friedman

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Published by Muse Publications LLC. I’m a storyteller. Chances are you are too. In fact, I’ll go one step further and state that everyone is a storyteller, even if they’ve never picked up a pen, drawn a picture, or pulled a tarot card, though writers have a special calling as such.

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How to Spot a Freelance Client From Hell (and Run a Mile)

Freelance Magic

Your freelance business is only as good as your clients. If you have a shocker of a schedule that’s 99% freelance clients from hell, you’re going to have a bad time. On the flipside, if you have a dreamy mix of wonderful clients that might also secretly be unicorns, you’re really going to enjoy yourself. But sometimes a client can be a wolf in sheep’s clothing.

Freelance 130
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.