Sat.Nov 09, 2024 - Fri.Nov 15, 2024

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Why Adverbs Stink (and the Magic of Editing)

Enchanting Marketing

Imagine readers hippety-hopping through your content. An autumn breeze plays with their hair. You notice a twinkle in their eye. Sounds good, doesn’t it? Now, picture a different scene … The sun is hiding behind an ink black cloud, and your readers are trudging through the mud. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh. Not the kind of experience you want to create, huh?

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32 Unique Ways to Build Your Online Presence as a Freelancer

Freelance Magic

The biggest struggle freelancers face is landing a steady stream of clients every single month. There’s a reason the freelance life is often described as a cycle of feast and famine – and the reasons ain’t good. But here’s the thing: A lot of freelancers condemn themselves to a life of scraping by, scrounging together whatever money they can from month to month because that’s what we’re told freelancing involves from the films and TV.

Freelance 130
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Doubting Yourself Is Not Failing

Jane Friedman

Today’s post is excerpted from Wrangling the Doubt Monster: Fighting Fears, Finding Inspiration (Bancroft Press, 2025) by Amy L. Bernstein. What do we have here? A doubter’s manifesto. An article of affirmation. An artist who says: I see you. The hope is you see yourself, realize you are not alone, learn that doubt is not your assassin. You’ll need a bit of truth, a bit of courage.

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7 Steps to Become a Better, Top Tier Copywriter

The Daily Egg

A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, The post 7 Steps to Become a Better, Top Tier Copywriter appeared first on The Daily Egg.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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12 Low-Hanging Fruit SEO Tactics You Can Implement Today

Ahrefs

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.

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6 Examples of Freelance Writing That Can Earn You £1k a Month (or More!)

Freelance Magic

Are you a seasoned freelance writer looking to boost your monthly income? Or perhaps you’re just starting out and wondering what types of freelance writing gigs could actually help you earn a full-time living. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month.

Freelance 130

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AI-Powered Letter Writing: A Step-by-Step Guide

Grammarly

In the ancient tradition of using machines to complete boring tasks, AI can now write letters for you! AI letter writing can help put your thoughts into words, whether an email, personal letter, or work correspondence like a cover letter. All you have to do is learn how to use an AI writing assistant. This guide explains the best ways to take advantage of AI letter writing.

Writing 110
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21+ Free Stock Images Sites to Find Photos (+ for Commercial Use)

Buffer

Here at Buffer, we think a lot about visual content — images and carousels are one of the  best types of content to post  for engagement, after all. Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y

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What Happens When You Underestimate a Project Cost and How to Fix It

Freelance Magic

Trying to estimate the cost of a project is difficult if a) you’ve never done something like it before, and b) you have no idea how long it’s going to take. This guest post by Sherri Henkin of Content Clarified shares her story of underestimating the cost of a project and what she did to fix it. Take it away Sherri… Backstory of the Project “Sherri, my niece, Debbie just graduated college.

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The High Cost of Low-Quality Content: How Cutting Corners Can Damage Your Brand

Express Writers

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. On the other hand, poorly executed content loaded with errors, irrelevant details, or copied material sends a message of carelessness. Many companies believe they can save money by outsourcing to cheaper, less skilled writers.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Demystifying Figma’s Variable Mode Inheritance

Grammarly

The Grammarly Design team uses Figma to design the product experiences that help teams communicate and do their best work. Our design system team uses features like variables to build components that reflect what’s available in code. This allows us to enable a smooth handoff between design and development and scale consistent design across the product.

Concept 105
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How to Rank on ChatGPT: Future-Proof Brand Visibility

ContentWriters

Want to get ahead of the competition and learn how to rank on ChatGPT? While Google remains the search giant, a seismic shift is happening in how people find information online. ChatGPT exceeded 1.5 billion users in February of 20 24 , and this explosive growth shows no signs of slowing down. As artificial intelligence reshapes the search landscape, traditional SEO strategies aren’t enough.

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At Least One of These Predictions for Marketers Is True

Content Marketing Institute

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

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AI Search Engines: Revolutionizing Information Discovery

Skylark Virtual Services

AI search engines are revolutionizing how we look for information online. Unlike traditional search engines that rely heavily on keywords, AI-powered engines use artificial intelligence to understand the broader meaning of your queries. This evolution makes searches more intuitive, more personalized, and much better suited to provide quick, relevant answers that actually solve problems or.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Bottom vs. Top-of-the-Funnel Keywords: What’s the Difference?

iWriter

Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

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Why Great Marketing is Risky as Hell

Ahrefs

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.

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Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content

Content Marketing Institute

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

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Best AI Use Cases For Retail Marketers

Jasper

Retailers are finding innovative ways to navigate a complex landscape and tap into AI's potential in retail.

Retail 105
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Ecommerce Website Design: How to Create a Store That Sells

Backlinko

Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed in on usability and functionality.

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The 50 Fastest-Growing AI Companies

Ahrefs

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list.

Publisher 110
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8 Great Places to Hire A Writer In 2024

Shorthand Content Marketing

All content writing is subjective, and unless you feel a certain writer is the right match for what you need, you shouldn’t hire them. If you are looking to hire a writer for your business, either to create blogs, social media posts, white papers, or sales pages, you are in luck. Thanks to the explosion of online content marketing, there are thousands of content writers looking for work, and who can be an excellent asset for your business.

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Unlocking a New Era of Retail Marketing with Jasper

Jasper

Find out how Jasper is helping marketers use AI to transform retail marketing as we know it.

Retail 105
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Effortless English Writing: 5 Ways Non-Primary English Speakers Can Use Grammarly

Grammarly

Working in English can take extra effort for many people whose primary language isn’t English. Whether you’re writing an email, drafting a report, or simply responding to a message, expressing yourself clearly and fluently in English is essential to succeeding at work. With Grammarly, you have a set of powerful tools to help you write in English with confidence, ease, and polish—whether you’re still developing your skills or are already proficient.

Writing 98
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What I Learned From Ahrefs Evolve: 4 Marketing Things I’m Doing Differently

Ahrefs

In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan.

Marketing 110
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What One Piece of Advice Would I Offer New Bloggers?

Blogging From Paradise

Blogger newbies usually feel the delicious mix of excitement and confusion. Beginners see promise in blogging. But where do you start?

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How to Upscale an Image + Best Tools for 2025

Jasper

Discover the tools that can help you upscale an image, remove noise, and recover intricate details.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Please Do Not Play Without Permission

David Meerman Scott

In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.

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LLMO: 10 Ways to Work Your Brand Into AI Answers

Ahrefs

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.

Brand 107
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Can 'Apropos' Mean 'Appropriate'?

Grammar Underground

One dictionary definition of "apropos" is "fitting to the occasion," which means roughly the same thing that "appropriate" means. The post Can 'Apropos' Mean 'Appropriate'? first appeared on Grammar Underground with June Casagrande.

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Ultimate Guide To Marketing For Retail

Jasper

AI is meaningfully reshaping retail, from more efficient marketing campaigns to inventory prediction and beyond.

Retail 102
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!