Sat.Nov 09, 2024 - Fri.Nov 15, 2024

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Why Adverbs Stink (and the Magic of Editing)

Enchanting Marketing

Imagine readers hippety-hopping through your content. An autumn breeze plays with their hair. You notice a twinkle in their eye. Sounds good, doesn’t it? Now, picture a different scene … The sun is hiding behind an ink black cloud, and your readers are trudging through the mud. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh. Not the kind of experience you want to create, huh?

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32 Unique Ways to Build Your Online Presence as a Freelancer

Freelance Magic

The biggest struggle freelancers face is landing a steady stream of clients every single month. There’s a reason the freelance life is often described as a cycle of feast and famine – and the reasons ain’t good. But here’s the thing: A lot of freelancers condemn themselves to a life of scraping by, scrounging together whatever money they can from month to month because that’s what we’re told freelancing involves from the films and TV.

Freelance 130
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Doubting Yourself Is Not Failing

Jane Friedman

Today’s post is excerpted from Wrangling the Doubt Monster: Fighting Fears, Finding Inspiration (Bancroft Press, 2025) by Amy L. Bernstein. What do we have here? A doubter’s manifesto. An article of affirmation. An artist who says: I see you. The hope is you see yourself, realize you are not alone, learn that doubt is not your assassin. You’ll need a bit of truth, a bit of courage.

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7 Steps to Become a Better, Top Tier Copywriter

The Daily Egg

A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, The post 7 Steps to Become a Better, Top Tier Copywriter appeared first on The Daily Egg.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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12 Low-Hanging Fruit SEO Tactics You Can Implement Today

Ahrefs

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.

SEO 123
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6 Examples of Freelance Writing That Can Earn You £1k a Month (or More!)

Freelance Magic

Are you a seasoned freelance writer looking to boost your monthly income? Or perhaps you’re just starting out and wondering what types of freelance writing gigs could actually help you earn a full-time living. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month.

Freelance 130

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Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content

Content Marketing Institute

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

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Why Great Marketing is Risky as Hell

Ahrefs

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.

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The Ultimate Guide to Choosing a Freelance Niche

Freelance Magic

Does this sound familiar to you: “Choose a freelance niche if you want to get paid well “? If so, you’re not alone! Whether you’re a beginner or have been feeling stuck for a while, you’ll probably have heard other freelancers harping on about choosing a niche. But with so many options and advice floating around, it can be easy to feel overwhelmed or unsure about where to even begin.

Freelance 130
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The Human-Interest Approach: Focusing on People to Convey Facts

Jane Friedman

Photo by Onin Today’s post is by book coach Nicole Pope. In journalism, we call them human interest stories—articles or broadcasts that cover the news from the perspective of individuals who are affected by the events. Casualty numbers after an earthquake, for example, may feel abstract to readers far away. An article giving voice to a mother struggling to feed her children after the family lost all their possessions in the disaster has greater resonance.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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At Least One of These Predictions for Marketers Is True

Content Marketing Institute

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

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What I Learned From Ahrefs Evolve: 4 Marketing Things I’m Doing Differently

Ahrefs

In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan.

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The Non-Sleazy Guide to Successful Networking in Facebook Groups

Freelance Magic

Over the last two months, Wanderful World has grown by 10,000+ readers a month and 600 new email subscribers. This is partly because it’s found its groove in the whole freelancing melee, and partly because I’ve started creating posts that are high-value and non-airy. But I don’t think these are the main reasons. I know they say that “content is king”, but I really believe that CONTEXT is king.

Freelance 130
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21+ Free Stock Images Sites to Find Photos (+ for Commercial Use)

Buffer

Here at Buffer, we think a lot about visual content — images and carousels are one of the  best types of content to post  for engagement, after all. Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Worried about identity theft? Here’s a response action plan just in case.

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:   [link] Identity theft happens when someone uses your personal information to impersonate you and commit fraud.

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The Tabloid Technique: How to Easily Land Local Links With Digital PR

Ahrefs

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country?

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How to Write a Cold Email That Gets the Attention of High-Paying Prospects

Freelance Magic

If you’ve found yourself wondering how to write a cold email, you’re not alone. I get a lot of emails from readers who struggle to find the right words to put in their pitch or who simply don’t know where to start. It happens, but don’t make cold emailing harder than it has to be. Think about it: How much time do you spend writing and sending an email to a colleague or a friend?

Freelance 130
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Strengthen Marketing Campaigns With AI: A Step-by-Step Guide

Grammarly

Marketers are no strangers to the power of AI. Artificial intelligence, especially AI-powered writing support, has assisted marketing workflows for over a decade, helping marketers perform common writing tasks and check their communication for accuracy and clarity. However, recent developments in generative AI have ushered in a new era of these tools becoming more prominent in the workplace.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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8 Great Places to Hire A Writer In 2024

Shorthand Content Marketing

All content writing is subjective, and unless you feel a certain writer is the right match for what you need, you shouldn’t hire them. If you are looking to hire a writer for your business, either to create blogs, social media posts, white papers, or sales pages, you are in luck. Thanks to the explosion of online content marketing, there are thousands of content writers looking for work, and who can be an excellent asset for your business.

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LLMO: 10 Ways to Work Your Brand Into AI Answers

Ahrefs

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.

Brand 109
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What Happens When You Underestimate a Project Cost and How to Fix It

Freelance Magic

Trying to estimate the cost of a project is difficult if a) you’ve never done something like it before, and b) you have no idea how long it’s going to take. This guest post by Sherri Henkin of Content Clarified shares her story of underestimating the cost of a project and what she did to fix it. Take it away Sherri… Backstory of the Project “Sherri, my niece, Debbie just graduated college.

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AI-Powered Letter Writing: A Step-by-Step Guide

Grammarly

In the ancient tradition of using machines to complete boring tasks, AI can now write letters for you! AI letter writing can help put your thoughts into words, whether an email, personal letter, or work correspondence like a cover letter. All you have to do is learn how to use an AI writing assistant. This guide explains the best ways to take advantage of AI letter writing.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Major Tax Changes Coming in 2025: What Freelancers Need to Know

Freelance Union

As a freelancer, staying on top of tax changes is crucial for maintaining the financial health of your business and keeping in compliance with IRS tax law. Now that 2025 is on the horizon, there are many important changes to consider that could impact your tax bill. Staying informed and working on your tax plan with a professional are the best ways to avoid surprises come filing season next year.

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The 50 Fastest-Growing AI Companies

Ahrefs

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list.

Publisher 102
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32 Unique Ways to Build Your Online Presence as a Freelancer

Freelance Magic

The biggest struggle freelancers face is landing a steady stream of clients every single month. There’s a reason the freelance life is often described as a cycle of feast and famine – and the reasons ain’t good. But here’s the thing: A lot of freelancers condemn themselves to a life of scraping by, scrounging together whatever money they can from month to month because that’s what we’re told freelancing involves from the films and TV.

Freelance 130
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Demystifying Figma’s Variable Mode Inheritance

Grammarly

The Grammarly Design team uses Figma to design the product experiences that help teams communicate and do their best work. Our design system team uses features like variables to build components that reflect what’s available in code. This allows us to enable a smooth handoff between design and development and scale consistent design across the product.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Ecommerce Website Design: How to Create a Store That Sells

Backlinko

Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed in on usability and functionality.

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Best AI Use Cases For Retail Marketers

Jasper

Retailers are finding innovative ways to navigate a complex landscape and tap into AI's potential in retail.

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Future-Proofing Your Freelance Business: 15 Ways to Stay Competitive in a Changing Market

Freelance Magic

Picture this: You roll out of bed one morning, grab your coffee, and check your emails only to find… crickets. Your main gig has suddenly vanished because the market took an unexpected turn. Scary, right? Unfortunately, it’s a reality for many freelancers who don’t stay on their toes. Look, future-proofing your freelance business isn’t about predicting the future – it’s about being smart and staying ahead of the game.

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How to write a How-To Essay: A Guide

Grammarly

Writing a how-to essay is an opportunity to teach others how to accomplish something step-by-step. Whether you’re explaining how to write a thesis statement or analyze a literary text, the aim is to provide readers with clear, simple steps to follow. Below, we’ll walk you through how to write a how-to essay, from choosing your topic to crafting a strong conclusion.

Writing 77
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.