Kayleigh Moore
SEPTEMBER 13, 2021
Every so often, it's a good idea to set aside some time and map out what your ideal workday looks like. The reason: You can't work toward that ideal until you know what it is. Sit down and write it out, hour by hour. Every time I do this, I'm surprised by what I learn. Sometimes I find that I need to build in more time away from my computer throughout the day with short breaks for walks, time outdoors, etc.
Neil Patel
SEPTEMBER 17, 2021
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
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Content Marketing Institute
SEPTEMBER 14, 2021
You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading → The post These 4 Content Marketing Fails Are Fixable: Here’s How appeared first on Content Marketing Institute.
David Meerman Scott
SEPTEMBER 15, 2021
Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepieces and what that can teach any business about how to market their own product or service.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Kayleigh Moore
SEPTEMBER 14, 2021
If you're writing copy (as in, writing to sell something), there are four things I recommend doing. 1. Write in first person. First person means using pronouns like ‘we’, ‘us’, and ‘our’. This inclusive language taps into what Seth Godin calls tribal marketing. “More than features and benefits, we’re driven to become part of a tribe,” he writes. That means creating copy that teases out the mentality of “people like us do things like this.
Neil Patel
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
SEPTEMBER 13, 2021
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
Digifloat
SEPTEMBER 16, 2021
Are you looking to hire freelance writers for your company? Most employers struggle to recruit the right people since it’s an extremely difficult process. The reason most people struggle to hire freelance writers is that they don’t know the exact steps. What we know is the classic recruiting process of finding prospects > conducting interviews > hiring the employee.
Neil Patel
SEPTEMBER 16, 2021
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers.
Content Marketing Institute
SEPTEMBER 16, 2021
There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading → The post Why These Post-Pandemic Content Marketing Tips Are the Worst appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
SEPTEMBER 15, 2021
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
Spectrum Net Designs
SEPTEMBER 16, 2021
How to Create a Landing Page for Your Business A landing page is a frequently used marketing term for the first page a user lands on when they click on a link from an external source, such as an advertisement or SERP listing. They click the link, and it will take them to a specifically […]. The post How to Create a Landing Page for Your Business appeared first on Spectrum Net Designs.
Neil Patel
SEPTEMBER 13, 2021
Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual learning also provides flexibility, allowing people to learn in their own time and preferred format.
Content Marketing Institute
SEPTEMBER 15, 2021
To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading → The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
SEPTEMBER 16, 2021
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
Grammar Underground
SEPTEMBER 15, 2021
You learned about the parts of speech in grade school. Dog is a noun. Play is a verb. Quick is an adjective. Adverbs end in ly. Now that you’re grown up, you can handle the unvarnished truth: Language, like life, isn’t so simple. Dog is both a noun and a verb. Play can also be a noun. Quick can be used as an adverb. Many adverbs don’t end in ly, like fast, and many words that end in ly are not adverbs, like family and lovely.
Neil Patel
SEPTEMBER 13, 2021
Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars.
Content Marketing Institute
SEPTEMBER 17, 2021
This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading → The post 3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Moz
SEPTEMBER 17, 2021
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
Grammar Underground
SEPTEMBER 15, 2021
In normal usage, there is a difference between historic and historical. The post Historic vs. Historical first appeared on Grammar Underground with June Casagrande.
Neil Patel
SEPTEMBER 14, 2021
Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers. Using those same services, you too can boost the search visibility of your hotel property. Best of all, these services are free and packed full of features. Let’s dive into the key reasons you should add your hotel to Google, Tripadvisor, and similar hotel booking engines.
ProBlogger
SEPTEMBER 16, 2021
The post How to Avoid The Danger of Becoming a Self-Centered Blogger appeared first on ProBlogger. Photo by Andrew Draper on Unsplash. Updated post first published Jun 19, 2008 . Letting Your Blog Go #3. Another way that some bloggers let their blogs go is to let their blog become more about them and their own needs and less about the needs of their readers.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Neil Patel
SEPTEMBER 14, 2021
If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm. Top VTubers have millions of followers and earn hundreds of thousands of dollars a month. According to experts, the industry is on the rise. HyperSense shared that the number of total VTuber subscribers increased by 28 percent in 2019, while the total views of Vtuber content increased by 99 p
ProBlogger
SEPTEMBER 16, 2021
The post How to Avoid The Danger of Becoming a Self-Centered Blogger appeared first on ProBlogger. Photo by Andrew Draper on Unsplash. Updated post first published Jun 19, 2008 . Letting Your Blog Go #3. Another way that some bloggers let their blogs go is to let their blog become more about them and their own needs and less about the needs of their readers.
ProBlogger
SEPTEMBER 16, 2021
The post How to Avoid The Danger of Becoming a Self-Centered Blogger appeared first on ProBlogger. Photo by Andrew Draper on Unsplash. Updated post first published Jun 19, 2008 . Letting Your Blog Go #3. Another way that some bloggers let their blogs go is to let their blog become more about them and their own needs and less about the needs of their readers.
Neil Patel
SEPTEMBER 17, 2021
If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
SEPTEMBER 15, 2021
Are you frustrated with email marketing? Does it seem like everyone simply hits send on a single email and rakes in the big bucks? Or maybe you have heard how for every $1 spent, email marketing generates $38 and that it has the broadest reach of all the platforms. Yet you have a non-existent list that barely even opens your emails, let alone buys one of your offers.
Neil Patel
SEPTEMBER 17, 2021
The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns.
Neil Patel
SEPTEMBER 15, 2021
Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data , made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a lot. By 2025, that number may skyrocket to 181 zettabytes. We call it big data, but even small data is coming at us faster and faster.
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