Neil Patel
OCTOBER 29, 2019
Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.
Content Marketing Institute
OCTOBER 30, 2019
Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building. Continue reading → The post Which of These 3 Content Pillar Types Should You Build? appeared first on Content Marketing Institute.
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ThemeIsle
OCTOBER 29, 2019
The world of eCommerce is evolving. As more consumers become comfortable with purchasing through mobile apps and other channels, businesses are turning to ‘headless eCommerce’ as a solution. However, not every business can benefit from this structure. In this piece, we’ll explain what headless eCommerce is and how it works. Then, we’ll discuss some considerations.
Moz
OCTOBER 31, 2019
Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
OCTOBER 31, 2019
The post Seven Important Things I’ve Learnt from Eleven Years of Freelance Blogging appeared first on ProBlogger. Have you ever thought of giving paid blogging a go? Maybe you see it as a means to an end, or perhaps a handy way to make some extra money to support your own blog. But paid blogging can also be a great way to super-charge your growth as a blogger.
Content Marketing Institute
OCTOBER 28, 2019
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading → The post Why You Need to Get a Life(cycle) Email Marketing Program appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 29, 2019
Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading → The post Do Marketers Need Hearing Aids? Tips for Active Audience Listening [Research] appeared first on Content Marketing Institute.
Moz
OCTOBER 28, 2019
Posted by MiriamEllis. Image credit: Dion Gillard. Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing.
Moz
OCTOBER 29, 2019
Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time.
Content Marketing Institute
NOVEMBER 1, 2019
This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business. Continue reading → The post How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
OCTOBER 28, 2019
Posted by MiriamEllis We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.
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