Freelance Magic
DECEMBER 6, 2022
I’m not the biggest fan of LinkedIn. I’ve never been a fan of it and recently it seemed to get more… salesy? My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. But I’d heard from a lot of freelancers that LinkedIn was THE place to be. And, with the threat of Twitter going up in flames, I was keen to try out some other platforms.
Elna Cain
DECEMBER 3, 2022
Making money by doing what you love sounds great, doesn’t it? I know I got into freelance writing because I absolutely love it. It’s an opportunity for me to follow my passion, earn an income, and work from home. But part of being a successful freelance writer is not how well we write or how many clients we have – we also have to understand the money aspect of our business.
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Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
CopyBlogger
DECEMBER 8, 2022
Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
DECEMBER 5, 2022
Lots of recent posts on the Grammarly blog have been about logical fallacies, so it’s safe to conclude Grammarly’s blog is focused on logical fallacies. . Not quite. While it’s true that we’ve published a number of posts on logical fallacies, it’s inaccurate to say the blog is focused on logical fallacies. In fact, it’s not even logically sound to make that claim, because if you look at all the posts we publish, you’ll see that the majority aren’t about logical fallacies.
Elna Cain
DECEMBER 7, 2022
Do you have a passion for the environment? Are you dedicated to helping our planet? Then you can become an environmental writer! There are many environmental jobs out there that pay well and can allow you to follow your passion while earning money from home. Plus, the environmental niche covers a wide variety of topics such as green living, conservation, outdoor experiences, travel, culture, and more.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
DECEMBER 7, 2022
Photo by Kevin Luke on Unsplash. Today’s post is by writer, editor and book coach Ariel Curry ( @arielkcurry ). Last year, Albert Bandura, a renowned psychologist and giant in the field of education, passed away in his 90s. Bandura is best known for his pioneering work around the idea of self-efficacy—a concept that impacts you everyday and has powerful potential for your writing life as well.
Quick Sprout
DECEMBER 5, 2022
Diversity is becoming a central conversation in the workplace, so employee resource groups are increasingly important. These groups create a safe space for employees from different genders, races, ages, and cultures to come together and raise awareness about their experiences. They also give people an opportunity to share any issues they are facing, both in the workplace and in their communities.
Agency Content Writer
DECEMBER 4, 2022
The post 5 Ways To Blog Like A Pro In 2023! appeared first on Agency Content Writer.
Blog Tyrant
DECEMBER 8, 2022
A VPN can help keep you secure and anonymous online. But do you know which is the best one to use? Check out our picks for the best VPN services on the market. The post 7 Best VPN Services for Bloggers in 2022 (Free + Paid) appeared first on Blog Tyrant.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
David Meerman Scott
DECEMBER 8, 2022
Budweiser was caught without the ball when host nation Qatar suddenly banned alcohol sales within World Cup stadiums. With millions of dollars’ worth of beer already onsite in the host nation, Anheuser-Busch InBev announced in a tweet that it would be donated to the winning country. This is a fascinating example of newsjacking.
Grammarly
DECEMBER 9, 2022
Suffixes are letters added to the end of a base word to change its conjugation, word type, or other grammar properties like plurality. For example, take the noun strength : You can add the suffix – s to make it plural ( strengths ) or the suffix – en to change it into a verb ( strengthen ). You can then add the suffix – ed to make that verb past tense ( strengthened ). .
The Hoth
DECEMBER 5, 2022
Google processes over 8.5 billion searches per day. As a result, businesses all over the world rely on traffic from Google users. Unfortunately, websites that don’t follow Google’s guidelines could end up with a penalty. These penalties can have long-term consequences for a website, so it’s important to learn how to stay in Google’s good graces. . Read on to find out how to avoid the infamous Google penalty and keep your online traffic flowing freely.
Content Marketing Institute
DECEMBER 6, 2022
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Freelance Union
DECEMBER 7, 2022
Workplace stress is highly personal. Some people thrive in fast-paced jobs, such as emergency room nurses, police officers, and air-traffic controllers. These are stressful jobs where making a mistake can put people’s lives at risk. The rest of us likely wouldn’t last a day in such high-pressure environments. But that doesn’t mean our jobs are less stressful.
Make a Living Writing
DECEMBER 7, 2022
If you are a young writer looking for gift ideas to give your family and friends, or a seasoned writer wondering what the young people like these days, you’ve come to the right place. If a young writer aspires to write as a hobby or even a career, this list will help you know how to support them. For your ease of reading, we’ve broken the list down into three different categories.
Smart Blogger
DECEMBER 9, 2022
Are you trying to use more vivid verbs in your writing? Maybe your writing seems dull and uninteresting. Or you may turn to the same commonly used verbs over and over again, desperately trying to spice them up with adverb after adverb. But adverbs rarely make your prose sound better. Instead, your word choice could bog it down. Whether you’re working on a novel, a school assignment, a piece of creative nonfiction, or even a sales copy , you want your verbs to pull their weight.
Content Marketing Institute
DECEMBER 7, 2022
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Hacker
DECEMBER 5, 2022
It would be easy to assume that long-form content is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-form content reigns supreme. Learning how to create long-form content is therefore a waste of time. But… is that really true? Nope. Not for businesses. And certainly not for audiences. How can I make that claim with any certainty?
The Hoth
DECEMBER 5, 2022
57% of internet users say they won’t recommend a business with a poorly designed website; as far as web pages go, few are more influential than your website’s homepage. . Without a well-designed homepage , your website will never perform as well as it should. . The remaining article will look at what makes a great website homepage content and the best practices to ensure you take full advantage of this valuable virtual real estate. .
ContentWriters
DECEMBER 7, 2022
Making sure your content ranks highly on search engines is crucial to discovery. Less than 6% of search engine users click on results from the second page. However, creating search engine-friendly organic content that provides value to users can be challenging. It’s also a moving target. Google makes several hundred tweaks to its algorithm every year — some big and some small.
Content Marketing Institute
DECEMBER 9, 2022
Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Hacker
DECEMBER 7, 2022
We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months ( see the full report here ). Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. On the short-form side, we published over 316 short-form videos that earned more than a quarter of a million views.
Jasper
DECEMBER 7, 2022
Jasper announces the acquisition of Outwrite, a browser and platform extension with more than a million users worldwide in 211 countries, to accelerate growth.
CopyBlogger
DECEMBER 6, 2022
If you have trouble meeting deadlines, unfortunately you’re reinforcing a stereotype that I loathe: “Creative people are flaky.” That statement. Continue Reading. The post The Flaky Writer’s Foolproof Guide to Meeting Deadlines appeared first on Copyblogger.
Contently
DECEMBER 6, 2022
Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
ProWritingAid
DECEMBER 6, 2022
Lite refers to something that is simpler than normal. Light refers to something that makes other things visible. Learn more about lite vs light so you can use the correct word in your writing.
Jasper
DECEMBER 9, 2022
OpenAI introduced a new interface called ChatGPT. Here's what businesses should know about the innovation and how it differs from Jasper.
Jane Friedman
DECEMBER 6, 2022
Photo by Rainier Ridao on Unsplash. Today’s post is an excerpt adapted from Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson ( @beckyrbnsn ). In my work with clients over the years, I’ve identified a significant gap that even very successful people must overcome to create reach. It’s the difference between how a person shows up online and how they show up offline.
Neil Patel
DECEMBER 5, 2022
You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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