Sat.Apr 30, 2016 - Fri.May 06, 2016

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How to Set Up a Medium Account

Neal Schaffer

Before I teach you how to create a Medium account, let me first answer the why. As any business owner should know, the trick from being a small business to a successful empire is simply exposure. Online advertisements. Live events. Word of mouth. Social media. These are all ways that get people to start recognizing […] How to Set Up a Medium Account appeared first on NealSchaffer.

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Authors Guild v. Google Ruling: An Expansive View of Fair Use

Huffpost

The Supreme Court's recent decision to deny review of the Authors Guild v. Google, Inc. ruling was a blow not just to the suit's plaintiffs in the book industry but to all of us in the business of writing and publishing content.

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5 Irrational Fears that Keep Bloggers from Being Successful

ProBlogger

This is a guest contribution from Brian Lang of Small Business Ideas Blog. According to an article in the NY Times , 95% of blogs get abandoned within four months, and blogging has a higher failure rate than even restaurants. Yet, an estimated 172,000+ blogs are started every day. Succeeding with blogging can allow writers to grow their influence and be able to generate income doing what they love.

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How to Set Up a Medium Account

Neal Schaffer

Before I teach you how to create a Medium account, let me first answer the why. As any business owner should know, the trick from being a small business to a successful empire is simply exposure. Online advertisements. Live events. Word of mouth. Social media. These are all ways that get people to start recognizing your name and knowing what your business is all about.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update

ProBlogger

So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). The more interesting thing to ponder is why does everyone go bananas? It’s because anyone with an investment of time and content in a Facebook page is essentially on ‘rented’ space, and Facebook has all the control.

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6 Things I Wish I Knew When I Started My Blog

ProBlogger

This is a guest contribution from Will Nicholls. It was a little over two years ago when I first went online and bought my blog’s domain name. I wanted to announce it to the world and get started straight away, but instead I spent the next 6 months developing and filling the website with content so that I wasn’t launching on an empty stomach. I probably read the entirety of the ProBlogger website in that time, as well as other web development blogs, cramming in as much knowledge as I could.

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PB112: How to Warm Up Your Blog Readers and Make Them Raving Fans

ProBlogger

Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Warm Up Your Blog Readers to Become Fully Engaged Welcome to Episode 112. Today I am kicking off a mini-series of podcasts that are designed to help you to move your readers from being cold towards you […]. The post PB112: How to Warm Up Your Blog Readers and Make Them Raving Fans appeared first on ProBlogger Podcast.

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The Best Typography Tools To Make Your Blog Super User-Friendly

ProBlogger

This is a guest contribution from Leona Henryson. . As a blogger, you might spend several hours working on a single post. You search for topic ideas that are trending and relevant to your followers. You spend time researching and narrowing down your topic even further. You write your post, then edit and proofread until it is free from errors. Finally, you select the images that you are going to use, resize those images, and then find perfect places in your document for them.

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How to Create Unique Content to Build Your Blog’s Authority

ProBlogger

This is a guest contribution from Julie Petersen. With so much information on the web these days, the competition for high-quality content is strong – and it’s growing. You can’t always introduce new topics to your target audience, since influential bloggers have already written tons of content on the issues you have in mind. There is a trick though: you don’t necessarily need an original idea to craft unique content.

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