Sat.Mar 02, 2019 - Fri.Mar 08, 2019

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When You Know It’s Time to Quit Something

Jeff Goins

How do you know when it’s time to quit something and when to stick with it just a little longer? All of creativity—and life, it seems—is really just an attempt to answer this question.

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7 Steps to Getting Brand Trust Right

Content Marketing Institute

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading → The post 7 Steps to Getting Brand Trust Right appeared first on Content Marketing Institute.

Brand 110
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How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success.

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How to Start a Lifestyle Blog in 6 Steps and Make Money: Complete Guide

ThemeIsle

If you want to get on the road to blogging fortune and glory, then learning how to start a lifestyle blog should be your first stop. With your interesting life and activities, a lifestyle blog is a great method for getting in pole position to get more traffic. A lifestyle blog has highly visual content. The post How to Start a Lifestyle Blog in 6 Steps and Make Money: Complete Guide appeared first on Themeisle Blog.

Blog 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Get Products to Review on Your Blog

ProBlogger

The post How to Get Products to Review on Your Blog appeared first on ProBlogger. This post is based on Episode 178 of the ProBlogger podcast. Whether your blog is all about reviewing products or you want to review them occasionally, it’s not always easy to get your hands on them. I faced this problem in my early blogging days when I ran a camera review blog.

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Instagram Marketing: Social Media Experts Share Top Tips

Content Marketing Institute

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks. Continue reading → The post Instagram Marketing: Social Media Experts Share Top Tips appeared first on Content Marketing Institute.

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How to Use the Online Customer Journey on Your WordPress Site

ThemeIsle

If you want your website to be effective, it needs to do more than offer basic information. You’ll want to carefully craft its design and content, in order to lead visitors towards taking key actions. To do this, you’ll need to understand the online customer journey. Most people go through a standard process along the. The post How to Use the Online Customer Journey on Your WordPress Site appeared first on Themeisle Blog.

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A Comprehensive Analysis of the New Domain Authority

Moz

Posted by rjonesx. Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did ke

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Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Content Marketing Institute

Sixty-eighty percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research] appeared first on Content Marketing Institute.

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Branded Content, Native Ads, or Content Marketing?

Content Marketing Institute

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin. Continue reading → The post Branded Content, Native Ads, or Content Marketing? appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Don’t Let the Toddler Trap Torpedo Your Content Productivity

Content Marketing Institute

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading → The post Don’t Let the Toddler Trap Torpedo Your Content Productivity appeared first on Content Marketing Institute.

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Moz

Posted by Dr-Pete Late last week (Feb 28 - Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results.