Content Marketing Institute
OCTOBER 12, 2020
Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing? appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 14, 2020
Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience.
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Jeff Goins
OCTOBER 14, 2020
We're at the end of the 5-day Paid to Create challenge and so far, we’ve identified why we create, the importance of making money off our art, how to know what to sell, and to whom. Now, it’s time to sell.
Moz
OCTOBER 15, 2020
Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
OCTOBER 14, 2020
Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers. Continue reading → The post Help Your Writing With These 2 Short Tips appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 15, 2020
Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
OCTOBER 15, 2020
Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday.
Content Marketing Institute
OCTOBER 13, 2020
Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading → The post How to Get Creatives to Harmonize With Metrics appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 13, 2020
No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed.
Jeff Goins
OCTOBER 12, 2020
To start a business, you need more than passion. Getting paid to create really is about getting clear on what people want. Before we get into the super practical work of actually accepting money from other people, we need to get clear on what we have to offer.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Contentwriting
OCTOBER 15, 2020
Google Advanced Search operators are the commands to facilitate the user to narrow down searches and get more specific results. Google search commands and operators will help you in your SEO, keyword search, Analytics, spy competitors or create content marketing campaign, search operator will help to speed up the progress. The post How SEO Use Google Search Operator |Content Writing-Blog appeared first on SEO and Content Writing Services.
Content Marketing Institute
OCTOBER 15, 2020
The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year. Continue reading → The post 2020 Content Marketing Awards Winners Aspire and Deliver Big Results appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 13, 2020
Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B companies to tap into the local market’s power. 46% of all Google searches are local , so if you’re not ta
Jeff Goins
OCTOBER 12, 2020
Before you figure out what you want to sell, you need to first figure out what people are willing to pay for. Your job is to create something unique, something that at first meets a felt need of a person but then, in some way, goes beyond what they thought they wanted.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ThemeIsle
OCTOBER 15, 2020
Bounce rate is one of the most important website metrics. Not tracking it could be costly for your business, especially if you’re running an eCommerce store. This article will discuss what a bounce rate is and what it means for your website. The post What Is Bounce Rate? Why Does It Matter? Explained for Beginners appeared first on Themeisle Blog.
Content Marketing Institute
OCTOBER 16, 2020
This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up. Continue reading → The post People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 16, 2020
Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: Google ads produce 3.5 billion interactions every day.
Words Matter by Wix
OCTOBER 13, 2020
Did you know that the UK has around 40 different dialects of English, each with their own accents and slang? This can cause a great deal of confusion if you’re exploring the country, or even if you’re just looking to stream the latest British TV series. So, as a way of easing you in, here are some of my favorite slang words, phrases and expressions from around the British Isles. 01.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Contentwriting
OCTOBER 11, 2020
As an entrepreneur I can say with confidence that today email marketing is the most successful way of getting the clients. Effective email marketing converts the prospects into customers and increase sales. Email marketing is the best method of advertisement, brand awareness,gain more business and make sales. This post will give you the useful tips.
ProBlogger
OCTOBER 15, 2020
The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell something. You may have even become a blogger so you can avoid writing sales copy. But it’s an important skill to have, especially if you plan on monetizing your blog by selling products or services.
Neil Patel
OCTOBER 15, 2020
In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.
Moz
OCTOBER 12, 2020
Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Contentwriting
OCTOBER 12, 2020
Money Making Website – A Way of Earning Online You must have heard of businesses, selling products, and providing services to the clients. But what if you make more money without clients, sitting in the comfort of your home, without going into the hassle of 9 – 5 jobs. Yes, it is possible! I am talking about building your own Money. The post Money Making Website-Online Passive Income appeared first on SEO and Content Writing Services.
Contentwriting
OCTOBER 10, 2020
In marketing understanding the target audiences is of paramount importance for engaging them and making the sale. You have to identify your particular group of consumers within the target market. and ensure that they receive your advertisement or message for your product or service. The post Understanding Audiences-Effective Content appeared first on SEO and Content Writing Services.
Neil Patel
OCTOBER 15, 2020
You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. It means choosing the right keywords for your business, determining which ones you’ll be able to rank for, and a whole lot more.
Neil Patel
OCTOBER 12, 2020
If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you. What if you could: Spend more time in your zone of genius. Stop feeling overwhelmed by your workload.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
OCTOBER 12, 2020
When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted.
Neil Patel
OCTOBER 16, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. To put it lightly, there’s a lot going on behind the scenes.
Neil Patel
OCTOBER 16, 2020
QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. But are they still useful in today’s ultra-digital era? Or have they gone the way of flip phones and pagers? As it turns out, QR codes are still a valuable tool for marketers. In fact, QR usage grew 28% from 2018 to 2019. But, QR codes are not right for every company.
Neil Patel
OCTOBER 14, 2020
Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by 80% , and Facebook users consume one million hours of video content every day.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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