Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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Precious Metals Copywriter?

Susan Greene

As a precious metals dealer, you spend nearly every waking moment growing your business. You’re constantly trying to obtain new products and move the inventory you already have. You have a loyal following of collectors and investors who appreciate the services you provide and trust your recommendations. But if there’s one area that has room for improvement – if you’re willing to admit it to yourself – marketing.

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7 Copywriting Strategies the Great Copywriters Wish You Knew

CopyBlogger

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.

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Its vs. It’s: Learn the Difference

Grammarly

Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. The reality of its and it’s is that these two tiny, three-letter constructions are among the most commonly confused words in the written English language, even for primary English speakers.

IT 134
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Compare the Best Technical SEO Audit Tools

Quick Sprout

Our recommendation for the best technical SEO audit tool is Screaming Frog SEO Spider because it offers several technical audit-specific features to monitor the health of your SEO strategy accurately. Download the free version to get started. Performing a technical SEO audit of your website involves making specific changes and optimizations to make your site easier for search engines to crawl, thereby improving search engine ranking.

SEO 131
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Get More Clients as a Freelancer

Freelance Union

With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year. Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc.

Freelance 123
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Unnecessary Commas: Don’t Make These Common Comma Mistakes!

ProWritingAid

While there are plenty of rules about when you need a comma, there are also several rules about when you don’t need one. Here’s how to avoid unnecessary commas in your writing.

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Compare the Best Mobile POS Systems

Quick Sprout

When it comes to the best mobile point-of-sale (POS) system, we recommend Square because it’s versatile, reliable, and affordable for a wide range of businesses. Turn your phone or iPad into a POS system with a free card reader when you sign up with Square. . Mobile POS systems have changed the way customers pay for everything from meals to MacBook Pros.

Retail 125
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How To Find Food Writing Jobs — 7 Places to Look

Make a Living Writing

Finding food writing jobs sounds like the dream, right? You get paid to eat or make food and write about it. There are a lot of ways you can write about food. You can write recipes, hunt for recipes based on certain diets, become a food critic, write about the food industry, and more. Or this might be the first time you’ve come across the idea of writing about food at all.

Food 119
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How to Find Out Who Owns a Domain Name

ThemeIsle

Choosing the perfect domain name for your website can be challenging and even a chore. Then, once you land on your ideal name, you need to double-check that it’s available for purchase. If it’s not, you might need to find out who owns a domain name to get in touch with them and make an offer. In this post, we’ll cover some fundamental topics to help you better understand how to find out who owns a domain.

Website 118
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No Way Mastodon Will Kill Twitter

David Meerman Scott

With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)

Content Marketing Institute

Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.

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How to Sell a Website In 7 Simple Steps

Quick Sprout

Ready to sell your business right now? Get started with Business Exits , the best platform for maximizing business value and sale price. Register now to get access to their network of over 20,000 preapproved buyers. With so many websites turning into multimillion-dollar buyouts and the success of online affiliate marketing, ecommerce, and blogging businesses, starting an online business is quickly becoming a popular option.

Website 114
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How RTINGS.com Dominates Product Niches (SEO Case Study)

Ahrefs

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions.

SEO 114
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How to Hire a Content Writer (An In-Depth Guide)

Content Hacker

You’ve heard it before — 70% of businesses fail within 10 years. Creating, managing, and scaling a profitable business is not easy. But why do so many businesses bail? And how can we keep ourselves in that 30% group? We can stop working so much. Or at least, stop working on the things we can delegate to others. Because even if you’ve got the skills already (you might have learned how to be a content writer at some point), one of the best things you can do for your business is to learn, instead,

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Boost Your Audience for Early-Career Writers

Copywriter Collective

There’s nothing more frustrating than writing excellent articles on a regular basis. Only for them to languish on your blog with only a handful of views. This is the situation that early-career writers find themselves in, with lots to say and a writing style that they know will be of interest to readers. But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience.

Audience 111
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Pay Transparency Not Only for Traditional Pay

Freelance Union

In an effort to combat the historic practice of gender-based pay discrimination, NYC has passed a law to promote and enforces new transparency practices on business. Starting November 1, many New York City employers are required to include minimum and maximum salary ranges on every job posting and advertising. New York City is once again championing progressive labor practices and embracing its role as the City for freelancers.

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Comma Splice: What It Is and How to Fix It (with Examples)

ProWritingAid

What is a comma splice? In this article, we'll cover what a comma splice is, why you should avoid it, and how to fix it in your writing.

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Foreshadowing in Writing: Definition, Tips, and Examples

Grammarly

It’s the “aha” moment—when everything finally comes together in the story. It’s an exciting discovery for the reader, but it takes a lot of work for the writer to create this moment. One of the best tools writers have to create this effect is foreshadowing. Foreshadowing is a plot element that hints at something to come later in the story. There are many reasons to use foreshadowing in writing , including building suspense, sparking curiosity, and preparing your reader for that “aha” moment.

Writing 111
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Write Better (Beginner and Advanced Tips) 

The Hoth

Whether you’re a full-time copywriter or only write the occasional business email, competent writing skills are a must for just about every professional position. . No matter what it is you write, you want to ensure you’re conveying your thoughts in a way that’s concise , engaging , and completely free of fluff. . There are also many different writing styles , including academic writing , creative writing , copywriting , blogging , and many more – each with its own set of

Writing 105
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Budgeting Hacks Freelancers Should Live By

Freelance Union

Freelancers wear many hats — budgeting and tracking expenses is one of their countless roles. Financial planning is complicated as is, and as a freelancer, budgeting business and personal expenses can cause the lines to blur between the two. Sudden expenses appear for everyone, and things can get out of control fast, especially if you don't have a steady paycheck from payroll to rely on.

Freelance 107
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6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

Ahrefs

In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and marketers.

SEO 105
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7+ Skills Every Content Marketer Needs To Be Great

Content Marketing Institute

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Get Ahead in SEO Using Long-tail Keywords

The Hoth

Frequent algorithm updates send experts scrambling, and they complicate existing strategies. . One thing to note is the Top 3 URLs on the SERPs get 75.1% of user clicks. . If your site doesn’t appear on the first page of search engine results pages ( SERP ), the chances of people finding it are slim to none. . One solution is using long-tail keywords.

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Find Your Ideal Writer’s Path FAST with Barefoot Writer Magazine

AWAI

Barefoot Writer magazine walks you through top answers to the biggest questions in starting a paid writer’s life — and shows you pathways to a lucrative writing career.

Writer 105
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EDT vs EST vs ET: What’s the Difference?

ProWritingAid

What’s the difference between EDT and EST? This article gives you a complete guide to EDT vs EST vs ET and help you use these initialisms correctly in your writing.

Writing 105
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How to Free Yourself from Endless Revision

Jane Friedman

Photo by barbourians. Today’s post is by author Audrey Kalman ( @audreykalman ). Participants in November’s National Novel Writing Month challenge are cautioned not to rush their work out the door. Indeed, it’s wise not to send the draft completed on November 30 off to agents or editors on December 1, like an overeager chef serving a partially baked cake.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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A/B Testing Best Practices: 7 Tips to Follow

ContentWriters

If you’re a business owner and are not A/B testing, you could be missing out on a huge opportunity to improve your website traffic and conversions. In this case, A/B testing compares two versions of a piece of marketing collateral to see which one performs better in terms of key metrics such as conversion rate. Also known as split testing, A/B testing is an essential tool in a marketer’s toolkit.

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How to Become a Go-To SEO Content Writer — AWAI’s NEW Training Program

AWAI

Get this ONE-TIME 80% off discount as we launch our new SEO content writing program. Learn how freelance writers can get paid to write “discoverable content” for clients.

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Should You Use a Comma Before Then or After Then?

ProWritingAid

When should you use a comma before then or after then? Sometimes “then” acts like a conjunction or an interjection, even though it’s an adverb. Find out the rules here.

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What Are the Differences Between Customer Lifecycle Marketing and Traditional Sales Funnels?

Express Writers

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. So, there’s no time like the present to implement customer lifecycle marketing into your strategy.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha