Jane Friedman

MAY 14, 2025

Todays post is by writer and editor Ariane Peveto. The debate over using AI in the writing process is far from settled, but as the conversation continues to develop, we can all agree that better information helps us make better decisions. With that in mind, I set out to test a variety of AI-powered editing tools for myself. While I wholeheartedly believe humans make the best editors, I know economic realities can make hiring an editor difficult or impossible, and many writers dont have skilled c

Prose 141

Prose Text Writer Creativity 141

Enchanting Marketing

MAY 13, 2025

Should writing be brief? Maybe not. Of course, I hate rambling writing as much as you do. I’m impatient. But writing thats too brief becomes soulless; it lacks the power to engage and inspire. In contrast, precise writing is sharp, vivid, and full of zest. Even if your text becomes longer, precision captivates readers. Want to know how? An example of piercingly precise writing John McPhee is a Pulitzer-winning journalist.

Persuasion 169

Persuasion Sales Copy Writing Copy 169

Nick Ursborne

MAY 14, 2025

Im working on a whole new project. Pretty much an entirely new business. To help me build everything, Ive been using a Custom GPT, which has a knowledge base of everything I have been doing for the project so far. In other words, it knows as much about the business as I do. For fun, I asked it to make up an origin story for the company. Something fun, and maybe a little tongue-in-cheek.

Entertainment 149

Entertainment Social Media Copywriter Copywriting 149

Grammarly

MAY 13, 2025

Writing often includes references to spoken words. Examples of this are dialogue in novels, quotes in articles, and paraphrased discussions in blogs. Written speech can be categorized into two types: direct and reported speech. Both types are crucial for effective communication. Knowing when and how to use each improves your writing and communication skills.

Proofreader 67

Proofreader Communication Storytelling Text 67

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media

Backlinko

MAY 12, 2025

Running PPC campaigns isnt for the faint of heart. Youre constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. Thats why the best PPC tools dont just offer features. They help you move faster. In this guide, Ive curated this list of the best PPC tools marketers swear by, organized by use case.

Ad Copy 91

Ad Copy Landing Page Agency Keywords 91

Buffer

MAY 14, 2025

I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.

Content 71

Content Social Media Freelance Script 71

Ahrefs

MAY 14, 2025

Using Ahrefs website growth data, weve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth.

Website 84

Website 84

Backlinko

MAY 14, 2025

Youre setting goals. Publishing content. Reporting on growth. But deep down, youre still asking: Are we aiming too high? Too low? Are we even on track? That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. We use it to map planned content, track production costs, and project traffic and revenue gains.

SEO 108

SEO Keywords Projects Persuasion 108

iWebContent

MAY 13, 2025

In todays digital world, ranking high on Google isnt just a nice-to-haveits essential. Your potential customers are out there searching for exactly what you offer, but if your website isnt showing up, they wont find you. Thats where SEO copywriting comes in. At iwebcontent, we specialize in helping businesses like yours climb the search engine ranks through smart, keyword-rich website content.

Keywords 59

Keywords Copy Website Copywriter 59

Jane Friedman

MAY 13, 2025

Todays post is by book coach and editor Dinah Laprairie. I opened the manuscript and sighednot at the message, which was well-stated and useful, but at the wall of bold, italic, underlined, ALL CAPS text that shouted for attention on every page. It read more like a web article or social post than a book. Nonfiction writersespecially those working on prescriptive nonfictionoften turn to familiar writing formats from business, blogging, or social media when they prepare their book-length projects.

Storytelling 137

Storytelling Content Text Concept 137

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Ahrefs

MAY 14, 2025

From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share.

Management 72

Management Website Marketing 72

Backlinko

MAY 12, 2025

Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) Im not exaggerating here these sites were literally littered with keywords. Like this one from 2005. Yes, this is a real site I found on The Wayback Machine. And yes, online casinos was used enough times to make your eyes burn.

Keywords 109

Keywords SEO Engineering Text 109

Grammarly

MAY 13, 2025

As AI advances, colleges and universities must rethink how they assess student work while maintaining academic integrity. At the University of Florida, Professor and Associate Provost Dr. Brian Harfe observed that traditional writing assignments in his large-enrollment general education course were becoming increasingly vulnerable to AI-generated responses.

Writing 57

Writing Education Text Agency 57

The Hoth

MAY 13, 2025

If youre an SEO reseller, your clients will come to you seeking answers, not just deliverables. They probably dont know that you outsource your SEO, so theyre going to approach you whenever they have questions or concerns about the process. Rather than viewing these instances as a hindrance, you should consider them golden opportunities for: Establishing trust with your clients Building their confidence in your abilities Helping them achieve their goals (to secure their future business) In parti

SEO 59

SEO Architecture Content Creation Keywords 59

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

BKA Content

MAY 15, 2025

Its not easy to be patient while youre waiting for Google Ads to pay off, watched pot nonsense or not. Youre not the first or last business owner to panic because you cant find your ads online. Why dont you see your Google ads if youre searching for them specifically? Why Your Google Ad Doesnt Show Up Most of the time, theres a harmless reason why you dont see your Google Ads in your browser.

Ads 52

Ads Advertising Keywords Text 52

Backlinko

MAY 14, 2025

You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. Its also your one shot at convincing a reader to choose your content over everyone else’s. A subtle tweak to the title tag can make all the difference.

Writing 93

Writing Keywords SEO Engineering 93

Ahrefs

MAY 13, 2025

New technologies, channels, strategies, and tactics are constantly emerging. Its impossible for any team to pursue every idea. What do you do then? How do you vet each idea and decide which one to invest resources in?

Marketing 95

Marketing IT 95

The Hoth

MAY 15, 2025

Ever since the introduction of generative AI tools back in late 2022, zero-click searches have been on the rise and some digital marketers are concerned. A quick peek at the numbers reveals why. In 2022, just 26% of Google searches ended without a click. That is, they received the information they were looking for on the results page instead of clicking through to one of the results.

Brand Awareness 64

Brand Awareness SEO Brand Copy 64

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

BKA Content

MAY 13, 2025

WordPress is one of the most popular website creation platforms in the world, powering more than 30 million active sites. Its user-friendly tools help small business owners create web pages, blog posts, and professional guides quickly. WordPress also offers built-in features, free themes , and powerful plugins for search engine optimization, including schema, categories, and tags.

SEO 52

SEO Search Engine Optimization Content Creation Medical 52

Backlinko

MAY 12, 2025

Whenever you move content, change domain names, or simply tweak a pages URL, youll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You can use.htaccess redirects specifically to do this. But I get that messing with your sites server files can sound daunting. So the goal of this guide is to make.htaccess redirects as accessible as possible.

SEO 104

SEO Engineering Management Website 104

David Meerman Scott

MAY 13, 2025

Like millions of others, I have a collector gene (my wife Yukari would call it a disease). I get excited about checking things off lists and, especially, completing a list. Ive visited 107 countries, all seven continents, and all 50 states; I own every book Seth Godin has written ; and Ive been to 111 Grateful Dead concerts. I saved all the credential badges from the hundreds of events Ive delivered talks at over more than twenty years.

IT 69

IT Marketing 69

Jane Friedman

MAY 14, 2025

Doug Putman, owner of music retailer HMV UK, is launching a publishing company. The first imprint will publish music and pop culture books. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscri

Publishing 64

Publishing Publishing Publisher Retail 64

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Ben Settle

MAY 15, 2025

Let me tell you a story. A couple years after getting started up in this business, I did lots of deals with Michael Senoff where Id write the sales copy for offers he had the rights to sell, and wed sell them to his list, and split the sales. Since there was no up front fee and I needed to eat I didnt have time to futz around with goo-roo dogma, and could only focus on what actually worked.

Sales Copy 52

Sales Copy Copywriter Copywriting Sales 52

Backlinko

MAY 12, 2025

There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration, others on planning. Thats why Ive handpicked the best tools and highlighted the features that go beyond basic scheduling. Heres an overview of the best social media management tools included in this article: Best for Pricing Buffer Content creators and small teams that need help generating content ideas and staying

Social Media 60

Social Media Management Media Collaboration 60

Jasper

MAY 15, 2025

Discover how Audiences can transform marketing campaigns with dynamic, actionable audience insights.

Audience 52

Audience Marketing 52

Jane Friedman

MAY 14, 2025

The latest in traditional publishing, audiobooks, AI, and newsletters. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.

Publishing 64

Publishing Publishing Publisher Content 64

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Ahrefs

MAY 13, 2025

This chimes with what were seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis.

Keywords 99

Keywords Brand Marketing 99

Backlinko

MAY 12, 2025

Your sitemap is exactly what it sounds like: a map of your sites pages. A good sitemap organizes all your most important pages logically, and it can help Google crawl and understand your site. Free template: Want to create your own visual sitemap like the example above? Download our free Canva template here. Below, I’ll go through 19 example sitemaps and explain the key best practices to help you build your own.

Website 85

Website Architecture Manufacturing Landing Page 85

Tina Dubinsky

MAY 14, 2025

Lyric poetry can trace its origins to ancient Greece. Poets often set these short poems to music where they were accompanied by the lyre (a stringed instrument) or performed as a spoken recitation. The use of the lyre in ancient Greek times led to the naming of Lyric poetry. Lyrical poems, in contrast to epic. Read More The post Lyric Poetry: A Summer Storm appeared first on Tina Dubinsky Author.

IT 130

IT Post 130

Jane Friedman

MAY 14, 2025

Ashlee MacCallum has joined as a junior agent at Howland Literary. Previously she was an intern at Triada US. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.

Content 59

Content 59

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Utilities