Content Marketing Institute

MARCH 30, 2018

“We’re in the middle of a believability crisis.”. On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.

Content 108

Content Social Media Content Marketing Content Creator 108

ProBlogger

MARCH 26, 2018

Key Themes and Trends from the Social Media Marketing World Conference. In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego. Social Media Marketing World is probably one of the biggest social media conferences in the world. . Seven main themes came about from the conference: Facebook Armageddon: Changes have shaken up things.

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Social Media Media Marketing Engagement 51

ProBlogger

MARCH 27, 2018

Are you using WordPress’ formatting features to their fullest? I expect you already know the basics of formatting your blog posts to make them more readable. (If you’re just getting started, you might want to check out 4 WordPress Formatting Tips to Make Your Posts More Readable for an overview of the basics.). But many bloggers – even experienced ones – don’t realise just how many formatting features are built into WordPress.

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Blog Post Post Text Blog 49

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50 in value. Studies show that every dollar invested in #influencermarketing returns $6.50 via @TomosonReviews.

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Recruitment Marketing Brand Awareness Editorial Team 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

MARCH 29, 2018

“Technology is outpacing our ability to comprehend what we can do with it.”. These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. With so much happening so fast in the realm of tools and strategy, what’s a marketer to do?

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Content Editorial Team Script Copy 106

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional ) content. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions.

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Consulting Projects Recruitment Government 97