Kristi Hines

JULY 31, 2021

Are you looking for data to share with your boss or client to justify your marketing budget? Or do you need research to backup your next piece of content? In this post, you’ll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics. B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2C Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021

Healthcare 130

Healthcare Marketing Manufacturing Retail 130

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Content Marketing Institute

AUGUST 5, 2021

After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading → The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.

Content 145

Content Content Marketing Marketing IT 145

Moz

AUGUST 4, 2021

A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.

Content 79

Content Website 79

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

David Meerman Scott

AUGUST 2, 2021

The big digital players including Google, Microsoft, and Apple have been forming semi-closed ecosystems around their content and applications for more than a decade.

Content 70

Content 70

Neil Patel

AUGUST 3, 2021

It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.

Agency 145

Agency Keywords Website Ads 145

Moz

AUGUST 3, 2021

All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those myths, and show you why web accessibility isn’t just a moral obligation — it’s also a legal one.

Website 73

Website 73

Neal Schaffer

AUGUST 4, 2021

Each time you post a photo on Instagram, you add a caption. Creating a caption, small as it is, requires writing. Looking around you today, it may seem as though people are not writing anymore, but most people write on a daily basis! Captions and other short-form writing is alive and well. With as many social media users as there are, it is safe to say that EVERYONE is a writer of some kind, and virtually everyone is capable of stringing a compelling sentence or together.

Engineering 59

Engineering Blog Post Post Blog 59

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.

Landing Page 145

Landing Page Sales Social Media Brand 145

Content Marketing Institute

AUGUST 4, 2021

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading → The post The What, Why, and How of Video’s Next Revolution in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Content Post 144

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Moz

AUGUST 2, 2021

In this post, Abby shares unique places for hiring managers to source talented, entry-level candidates for SEO positions, and the steps they can take post-hiring to offer support.

SEO 72

SEO Management Post 72

Neal Schaffer

AUGUST 4, 2021

Each time you post a photo on Instagram, you add a caption. Creating a caption, small as it is, requires writing. Looking around you today, it may seem as though people are not writing anymore, but most people write on a daily basis! Captions and other short-form writing is alive and well. With as many […] Here’s How to Structure a Blog Post for Both Readers and Search Engines appeared first on NealSchaffer.

Engineering 52

Engineering Blog Post Post Blog 52

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without knowing whether they stretch?

Website 142

Website Landing Page Manufacturing Sales Copy 142

Content Marketing Institute

AUGUST 3, 2021

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading → The post Your White Paper Tanked: 3 Common Mistakes To Avoid appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Content Post 143

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Moz

AUGUST 6, 2021

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

SEO 74

SEO 74

ProBlogger

AUGUST 5, 2021

The post How to Make Money on Your Blog by Becoming an Affiliate appeared first on ProBlogger. This post is based on episode 72 of the ProBlogger podcast. We often talk about making money by creating products and selling them on your blog. But you can also make good money helping other people sell their products by coming an affiliate. How good? Well, over the years I’ve earned more than half a million dollars from affiliate marketing through Amazon’s affiliate program.

Blog 49

Blog Blogging Social Media Sales 49

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising.

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Content Marketing Institute

AUGUST 6, 2021

Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing. Continue reading → The post Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership appeared first on Content Marketing Institute.

Digital Marketing 93

Digital Marketing Content Marketing Brand Marketing 93

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Grammar Underground

AUGUST 2, 2021

You got the job you wanted. You got the job that you wanted. Why is "that" optional? It's called the zero relative pronoun. The post Zero Relative Pronoun first appeared on Grammar Underground with June Casagrande.

IT 40

IT Post 40

ProBlogger

AUGUST 5, 2021

The post How to Make Money on Your Blog by Becoming an Affiliate appeared first on ProBlogger. This post is based on episode 72 of the ProBlogger podcast. We often talk about making money by creating products and selling them on your blog. But you can also make good money helping other people sell their products by coming an affiliate. How good? Well, over the years I’ve earned more than half a million dollars from affiliate marketing through Amazon’s affiliate program.

Blog 29

Blog Blogging Social Media Sales 29

Neil Patel

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online.

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more. Let’s learn what GA is and how to use it to improve your website’s metrics. What Is Google Analytics?

Content Creation 98

Content Creation Website Sales Social Media 98

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Neil Patel

AUGUST 6, 2021

Como funciona a metodologia NPS? O que se busca medir por meio do NPS é o grau de satisfação do cliente em relação a fatores específicos de uma empresa, seus produtos ou serviços em geral. De certa forma, é também um meio de medir a “temperatura” de um elemento dos mais valorizados nos esforços de marketing: a propaganda boca a boca , ou word of mouth.

Food 96

Food Promotion Marketing Content 96

Grammar Underground

AUGUST 2, 2021

A while back I was editing an article and came across a sentence like “The community is predominately white.” It took me till the second read to notice that “predominately” wasn’t “predominantly.” And I was pretty proud of myself when I caught this “error.” But luckily I wasn’t so cocky as to trust my own judgment. I looked them up. It turns out that “predominately” and “predominantly” are both legitimate.

IT 40

IT Post Blog Blogging 40

ProBlogger

AUGUST 5, 2021

The post How to Make Money on Your Blog by Becoming an Affiliate appeared first on ProBlogger. This post is based on episode 72 of the ProBlogger podcast. We often talk about making money by creating products and selling them on your blog. But you can also make good money helping other people sell their products by coming an affiliate. How good? Well, over the years I’ve earned more than half a million dollars from affiliate marketing through Amazon’s affiliate program.

Blog 28

Blog Blogging Social Media Sales 28

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow.

Landing Page 142

Landing Page Social Media Sales SEO 142

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Neil Patel

AUGUST 5, 2021

Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times a day on average, over 75 percent of 13 to 34-year-olds in the U.S. use the app, and over 5 billion Snaps are created every day.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

AUGUST 3, 2021

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more.

Social Media 145

Social Media Media Landing Page Promotion 145

Neil Patel

AUGUST 6, 2021

Content, content, content. At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs in other languages with Google Translate?

Content 145

Content Search Engine Optimization Digital Marketing Content Creation 145

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.

Content Marketing 145

Content Marketing Marketing Content Social Media 145

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment