Sat.Jun 22, 2019 - Fri.Jun 28, 2019

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How to Make Email Work for You

Jeff Goins

Whether you want to write books, make art, or share your music with the world, having an email list of fans is a must. Email is the most effective way to communicate with your people. Social networks come and go. Marketing trends fade. But email is forever. Today, I want to share with you how to pull all of this together.

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How I Grew My Dying Facebook Traffic

Neil Patel

Is it me, or does Facebook just want to keep you on Facebook? Every time I post a link to my site, I get less and less traffic. And it’s been this way for years. In other words, my organic reach on Facebook was dying. And to make matters worse, they give you hope every time they launch a new feature. For example, when they launched Facebook Live , you used to be able to get tons of views because they promoted it organically… but not really anymore.

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101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Content Marketing Institute

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading → The post 101+ Key Performance Indicators and Tips – Make the Best KPI Choices appeared first on Content Marketing Institute.

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How marketing can help consultative salespeople close more deals

Pronto Marketing

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run. The marketing game has also changed. No longer is generating leads your marketing team’s only responsibility to your sales team.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Ways to Build a Powerful Email Newsletter List

Jeff Goins

It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience. One of the best things I ever did as a blogger was to build my own email list. It gave me the power to no longer beg for attention, but be able to communicate regularly with an audience of people who wanted to hear what I had to say.

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How to Use Quotes in Your Blog Content Legally and Ethically

ProBlogger

The post How to Use Quotes in Your Blog Content Legally and Ethically appeared first on ProBlogger. This post is based on episode 173 of the ProBlogger podcast. Are you confident you’re using quotes legally and ethically on your blog? Quoting other people’s words, whether from books or blog posts, can be a great way to improve the content on your blog.

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How to Write Better Email

Jeff Goins

Over the years, I’ve seen all kinds of marketing fads come and go. MySpace FriendFeed Xanga1 Google Plus Blogging Podcasting Some of these have come and gone and come back again. And some have stayed gone. But do you know what has always remained? Email. Email marketing is the best, most reliable way to grow and communicate with an audience online.

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Burger King Teaches You How to Do Cause Marketing Wrong

Content Marketing Institute

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way. Continue reading → The post Burger King Teaches You How to Do Cause Marketing Wrong appeared first on Content Marketing Institute.

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Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

Content Marketing Institute

The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading → The post Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen appeared first on Content Marketing Institute.

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What’s Missing From Your Content Marketing Tech?

Content Marketing Institute

When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. Continue reading → The post What’s Missing From Your Content Marketing Tech? appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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278: Evolve Don’t Revolve Your Blogging

ProBlogger

The post 278: Evolve Don’t Revolve Your Blogging appeared first on ProBlogger. Evolve Your Blog. Does it feel like you’re going around in circles with your blog? It’s easy to revolve in your blogging. Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . It highlights my journey as a blogger and areas where you can evolve your own blog and online business.

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