The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing
Jane Friedman
MARCH 19, 2025
Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. We all hear stories about the books that take off overnight, becoming instant bestsellers thanks to a viral TikTok trend or an influencers endorsement. But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time?
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