Neil Patel
FEBRUARY 19, 2019
Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.
Content Marketing Institute
FEBRUARY 19, 2019
What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading → The post 7 Great Instagram Scheduling Tools for 2019 appeared first on Content Marketing Institute.
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ThemeIsle
FEBRUARY 20, 2019
Are you asking yourself, “what is web analytics?” Web analytics is a way of collecting and analyzing what’s happening on your website. It can cover everything from what your visitors are doing, where they come from, what content they like, and a whole lot more. By using a web analytics tool to collect data, you’ll. The post What Is Web Analytics?
Moz
FEBRUARY 20, 2019
Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
FEBRUARY 21, 2019
The post How I Write a Blog Post: My Step-by-Step Process appeared first on ProBlogger. This post is based on Episode 186 of the ProBlogger podcast. I’m often asked how I write a blog post. What does the process look like from start to finish? ProBlogger readers and podcast listeners have asked about where in the process I do specific things, such as writing the headline and the introduction.
Content Marketing Institute
FEBRUARY 21, 2019
Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it. Continue reading → The post How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 20, 2019
How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading → The post If You Give a Community a Cookie … How to Create a Great Digital Neighborhood appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 18, 2019
Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue reading → The post Time to Get Schooled on Content Marketing Skills appeared first on Content Marketing Institute.
Moz
FEBRUARY 21, 2019
Posted by willcritchlow If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in a new tab! If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algo
Moz
FEBRUARY 21, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
FEBRUARY 18, 2019
The post 276: How to Start a Successful Podcast appeared first on ProBlogger. Learn How to Start a Successful Podcast. Do you already have a blog, and want to expand into another medium? Then why not start a podcast? A lot of our Facegroup members have asked questions about starting a podcast, especially about gear, content, engagement, hosting, launching and monetization.
Moz
FEBRUARY 17, 2019
Posted by scott.taft We've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
Moz
FEBRUARY 17, 2019
Posted by rjonesx. Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital ), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles.
Moz
FEBRUARY 20, 2019
Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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