Content Marketing Institute

AUGUST 28, 2018

More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it better. Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

ThemeIsle

AUGUST 27, 2018

If you’re like a lot of bloggers, there’s a good chance you might not have a degree in English or journalism. But that doesn’t mean you can’t learn how to write a blog post that your readers will love – you just need the right process! ? When you’re running a WordPress blog, it can. The post How to Write a Blog Post: Your Step-by-Step Guide to Better Content appeared first on Themeisle Blog.

Blog Post 58

Blog Post Post Writing Blog 58

Jeff Goins

AUGUST 31, 2018

Writing 100

Writing 100

ProBlogger

AUGUST 28, 2018

The post 7 Ways to Start Building an Audience for Your New Blog appeared first on ProBlogger. It’s a problem every new blogger faces, and it can seem insurmountable. How do you build an audience when no-one knows who you are? There’s plenty of good advice out there (so much that it might seem a bit overwhelming). So in today’s post I’m sharing seven straightforward but effective ways to start building an audience for your new blog. #1: Tell Your Family and Friends.

Audience 29

Audience Blog Blogging Social Media 29

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

AUGUST 30, 2018

More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.”. For brands, this raises an important question: How do you become the default answer for a voice search query? You know the recent buzz around “ featured snippets ” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail.

Content 92

Content Long Form Content Food SEO 92

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing.

Content 81

Content Manufacturing Projects Concept 81

Jeff Goins

AUGUST 30, 2018

Writing 100

Writing 100

Jeff Goins

AUGUST 26, 2018

IT 100

IT Writing 100

ProBlogger

AUGUST 27, 2018

The post 258: How My Table Tennis Blog Helped Me Quit My Job appeared first on ProBlogger. How a Table Tennis Blog Allowed This Blogger to Quit His Job. This is the third episode in our Blogging Breakthroughs series, which features bloggers’ stories about breakthroughs in traffic, income, mindset and other aspects of blogging. Today we hear from Tom Lodziak, who has the Table Tennis Coaching blog.

Blog 26

Blog Blogging Blogger Audience 26