Tina Dubinsky
MARCH 13, 2018
As a ghostwriter for business blogs, “write what you know” has limitations when writing for others. It seems like good advice and for most blog writers it’s the obvious choice. But when you’re writing for others on unfamiliar topics, you write instead towards what you want to know. Freelance writers like myself often take on writing projects.
Content Marketing Institute
MARCH 12, 2018
Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”. Do we need to bleed when we write? When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy.
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ThemeIsle
MARCH 13, 2018
So your blog has found some measure of success, with a steady stream of visitors from all over the web. Another company has noticed this success, and sent you a request: will you include a couple of sponsored links pointing to their products or services on your website? ? If you’re not making money from. The post Sponsored Links on Your Blog: The Pros and Cons appeared first on Themeisle Blog.
Contented
MARCH 12, 2018
This blog discusses the important role of copywriters in menu design. It explores a common usability problem with menu design and landing pages, that copywriters can easily fix. It uses the Gov.uk menu as an example you can replicate on your government website or corporate website. Keep content away from pages designed for navigation. You wouldn’t leave toys on the stairs for fear that someone will trip up.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
MARCH 13, 2018
One of the first income streams I experimented with on my blogs was Amazon’s Associates program. I’ve written extensively on my tips with making money through this affiliate program in my Ultimate Guide to the Amazon Affiliate Program. But today I want to update you on the results of experimenting with their OneLink feature. One of the challenges bloggers with international audiences face is the number of Amazon stores around the world.
Content Marketing Institute
MARCH 16, 2018
Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.” Here are four recent instances of this: 1. Google drastically improved Search Console. Free software (formerly known as Webmaster Tools), Search Console is designed to help users understand and improve their websites.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 14, 2018
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking: Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey.
Content Marketing Institute
MARCH 15, 2018
Editor’s note: This post was co-written by Clare McDermott , Mantis Research co-founder and chief research officer. Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Find some new (and not so new) features you may not know, as well as a few channels that may not be on your radar.
ProBlogger
MARCH 12, 2018
How Updating Your Archives Can Drive More Traffic to Your Blog. In today’s episode I want to talk about a trend I’ve noticed among many experienced bloggers – tending to their archives. Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written. Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives.
Content Marketing Institute
MARCH 13, 2018
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner at Brain+Trust Partners, has a few thoughts on this conundrum.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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