Neil Patel
MARCH 10, 2020
Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.
Content Marketing Institute
MARCH 10, 2020
For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading → The post 5 Ways to Create the Most Valuable Content for Your Audience appeared first on Content Marketing Institute.
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Moz
MARCH 12, 2020
Posted by rjonesx. We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.
Adam Connell
MARCH 12, 2020
You’ve created a piece of rockstar level content. Now it’s time to promote it. But how are you going to know which promotional channels are working? Hint: you won’t know what’s working unless you use something called UTM campaign parameters. Most analytics software like Google Analytics can only get you so far. Out of the.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
MARCH 12, 2020
The post How to Get the Word out about Your New Blog appeared first on ProBlogger. Last week I talked about the four stages of warming up your readers and turning them into raving fans. Well, today I’ll show you how to smash through that first stage: getting the word out about your blog. As a teenager, you may have once pined over a boy or girl and thought, They don’t even know I exist.
Content Marketing Institute
MARCH 9, 2020
On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading → The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Adam Connell
MARCH 11, 2020
Most outreach emails are terrible. And there are plenty of reasons for this. For example: Insufficient training Lack of budget/resources Copying and pasting tragic templates found online Laziness As a marketer, it’s frustrating to see brands abuse people’s time and miss out on good opportunities in the process. Especially considering the fact that I receive.
Content Marketing Institute
MARCH 11, 2020
76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading → The post Tech Marketers Reveal Their Secret Weapons [New Research] appeared first on Content Marketing Institute.
Content Marketing Institute
MARCH 12, 2020
Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading → The post Successful Ghostwriting Demands Collaboration, Not Magic appeared first on Content Marketing Institute.
Content Marketing Institute
MARCH 13, 2020
This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading → The post How to Make Content Your Brand’s Safety Net [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
MARCH 10, 2020
Posted by barryloughran For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been running PAAs since April 2015 and they are a pretty big deal.
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