Sat.Aug 31, 2024 - Fri.Sep 06, 2024

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SXO Explained: How to Adapt to the New Era of Search

Ahrefs

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).

SEO 104
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How to Tackle Your AI Concerns and Upskill as a Freelancer

Freelance Union

Although Artificial Intelligence (AI) technology is not a new concept, its introduction into the mainstream job market happened rapidly following the widespread launch of the original automated content generator, ChatGPT. Indeed, new positions continue to be created in response to AI’s rollout encouraging freelancers to join the ‘AI revolution ’ However, for all the buzz, positivity, and hype that businesses bestow on AI, many freelancers and remote workers remain fearful ab

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The Secret Sauce for Writers: Intuition

Jane Friedman

Today’s post is by author KimBoo York. What is intuition? Specifically, what is creative intuition for writers? The dictionary definition for “intuition” usually goes something like this: “the ability to understand something instinctively, without the need for conscious reasoning.” But that does not lend itself it trustworthiness. If you can’t provide conscious reasoning for your understanding, do you understand it at all?

Writer 95
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14 Things I Wish I Had Known Before I Started Blogging

Blogging Wizard

Experience is a great teacher. Over the course of my 10+ years as a blogger, I have learned a lot of important lessons. Some were easy to learn. Others weren’t.

Blog 195
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Co-Authoring: How to Keep the Drama On the Page

Jane Friedman

Photo by Simon Bobsien Today’s post is by author Midge Raymond. While collaborative writing is common in many fields—science and academia, for example—it’s less common among creative writers, especially fiction writers. Yet I’ve noticed over the years that many novels are co-written, and I’ve always wondered how, exactly, that process worked—until I found myself co-writing a novel with my husband.

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New Release Spotlight: Sarah E. Ladd

Rachelle Gardner

Enemies falling in love? A mystery brewing at a Bridgerton-era house party? A counterfeit art scandal? Yes, please! Happy release day to author Sarah Ladd! In “The Cloverton Charade,” a long-held family feud reignites when two rival antiquities brokers arrive at the same house party in Regency England to secretly assess the art collection.

Post 130

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How To Tell If You Really Want To Start A Blog

Blogging Wizard

Do you really want to start a blog? A lot of online business gurus recommend starting one as a way to make passive income. They even recommend businesses to start.

Blog 146
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What We Learned From Refreshing a Decade’s Worth of Blog Content

Contently

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.

Content 109
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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

Ahrefs

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.

Education 106
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To Gate or Not to Gate? Is That Really the Question?

Content Marketing Institute

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to encrypt emails and protect clients' data

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] Business communication in the digital world means you must take extra precautions to keep data safe.

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How To Get Clients As a Freelancer: 5 Simple Steps

CopyBlogger

These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job. Continue Reading The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.

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AI Copywriting: Top 4 Tools and Best Ways to Use Them

Backlinko

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible.

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8 Ways To Ensure That Your Content Is Accessible

Content Marketing Institute

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Content 103
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Expand Your Reach and Get Freelance Clients Globally

Freelance Writing Jobs

There is comfort in freelancing. It is a form of work, independent and liberal. But at the same time, it can be a hassle to search for high-paying projects continuously. Whether you have a lot of experience or are merely starting out, expanding your client base is essential. The total freelance platform market is estimated to be worth $3.39 billion.

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IRS reminder: Third estimated tax payment due Sept. 16; disaster-area taxpayers have more time

Freelance Union

IR-2024-231, Sept. 5, 2024 WASHINGTON — The Internal Revenue Service today reminded taxpayers the deadline to submit their third quarter estimated tax payment is Sept. 16, 2024. The IRS also reminded taxpayers affected by disasters in 17 states, Puerto Rico and the Virgin Islands that they may automatically qualify for a delayed tax-payment deadline.

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7 Reasons Why I No Longer Answer Blogging Questions Via Social Media

Blogging From Paradise

I have already answered these blogging questions once, 5, 10 or 100 plus times on Blogging From Paradise Dot Com.

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Go for the Win-Win: Game Your Paid Media Strategy

Content Marketing Institute

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

Media 92
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Why Guard Tour Software is Essential for Large Facilities

Blogtrepreneur

Securing and managing facilities can be quite a task without the proper tools and systems in place. Fortunately, thanks to advancements, there exists a solution: guard tour software. This innovative software has now become a tool for industries managing expansive facilities. In this blog, we’ll delve into why guard tour software plays a role in overseeing security within these environments.

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The Complete Guide to Marketing Campaigns for Beginners

Jasper

A well-executed marketing campaign can elevate brand awareness, drive customer engagement, and ultimately boost sales.

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How to create a goal map

Freelance Union

This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year:  [link] Creating a goal map for your business is one way to chart a path toward success. Whether you have a new business or you’ve been operating for years, it isn’t always easy to create goals in the first place, let alone achieve them.

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How Flow States Can Help You as a Freelance Copywriter

Copywriter Collective

The life of a freelance copywriter isn’t always all it’s cracked up to be. Sure, we can set our own hours, and “work from anywhere,” but this lack of structure can sometimes lead to procrastination, inefficiency, and writer’s block that make projects take longer than they need to. This can make it difficult to be successful in a career in which you’re generally paid for your output, not your time.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Grow a Divorce Law Firm the Right Way

Blogtrepreneur

Growing a divorce law firm involves more than just handling cases and managing client relationships. It requires strategic planning, effective marketing, and an unwavering commitment to client satisfaction. Whether you’re starting a new practice or looking to expand an existing one, understanding the key strategies for growth can set your firm on the path to success.

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Is Yoast SEO Premium Worth It?

BKA Content

Is Yoast SEO Premium Worth It? Saying that Yoast SEO is a popular tool for search engine optimization would be an understatement. It has over 10 million installs, and 25,000+ five-star ratings (95% of the total). This app comes in two flavors: free and premium. If you use WordPress (or Shopify) for your e-commerce website, you may have even installed the free version before.

SEO 52
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Sometimes, 'Both' Must Go

Grammar Underground

“The hospital provides a supportive work environment for both doctors and nurses.” That “both” is, technically, just fine. But when “both” is immediately followed by a plural noun, it could momentarily be construed to be modifying that noun only. Someone looking at the phrase “both doctors and nurses” might first read it as “both doctors” and wonder which two doctors you’re talking about.

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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The 3 Keys To Building A Positive Relationship With A Labour Union

Blogtrepreneur

For many employers, the idea of employees forming a union can seem like the worst possible scenario. From shipping companies , to restaurants, business owners often picture tense negotiations, disruptions, and a strained atmosphere. It doesn’t have to be that way. In fact, building a strong relationship with a union can actually bring many benefits to your business.

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9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow.

SEO 93
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Wretched retching

Grammar Underground

A while back, a character in a book I was reading got sick. As told in the story, “He wretched” long after his stomach was empty. Oops. What the writer should have written — or, more precisely, what the copy editor should have caught — was that wretched should have been retched. The disheartening thing about this error is that it appeared almost 300 pages into an otherwise very well copy edited book.

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5 Ways AI Can Maximize Sales Efficiency

Grammarly

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Now, thanks to the power of AI , teams can draft cold outreach via generative AI and leverage automated lead-scoring systems that efficiently analyze and prioritize prospects based on their behavior and characteristics.

Sales 86
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!