Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)

Ahrefs

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.

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How To Get More Views On TikTok (Beginner’s Guide)

Adam Connell

Want to learn how to get more views on TikTok? I’ve got you covered. If I had a dollar for every time I heard someone complain that their TikTok video didn’t get as many views as it deserved, I’d be a very rich man. That’s why in this post, I’ll be sharing X actionable strategies.

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How To Use Content Pruning for SEO

BKA Content

How To Use Content Pruning for SEO Over 75% of marketers confirm that their content marketing is effective for generating leads and revenue. However, stale content can adversely impact your search engine optimization and wreck those success rates, which is why you need to employ content-pruning SEO tactics. Brand awareness, leads, and eventual sales only come about when your website’s visibility and traffic are high as a result of quality content.

SEO 96
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How To Write A Blog Post From Start To Finish

Blogging Wizard

Are you a new blogger curious about the writing process from start to finish? Writing a blog post can be a daunting process, especially if it’s been awhile since you’ve.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Freelance Tax Return on Extension? Avoid IRS Penalties by Filing by the October 15 Deadline!

Freelance Union

Did you file an extension for your 2023 federal tax return? If so, the six-month grace period to get your taxes filed without additional failure to file and late payment penalties is rapidly closing. In fact, October 15, 2024 is just around the corner, so now is the time to make sure that you do file your return by this date. Doing so will take it off your to-do list and reduce your tax penalty burden if you already have one to contend with.

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New Release Spotlight: Adaeze and Chad Brinkman

Rachelle Gardner

Happy release day to Adaeze and Chad Brinkman! WHITE BOY/BLACK GIRL is a captivating and vulnerable conversation about how we’re different and how we’re the same, and how to talk about it all even when it’s terrifying. Adaeze and Chad let us into tough discussions that eventually let them discover the trust and respect they could have in each other.

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My First Novel Was a New York Times Bestseller. I’m Self-Publishing My Third Novel Today.

Jane Friedman

Today’s post is by author Cynthia Swanson. My debut psychological suspense novel, The Bookseller , sold to Harper in 2013 in a pre-empt. I’m not going to lie—it was an amazing deal. The type of deal that compelled me to ask my husband, when I called to break the news, “Are you sitting down?” Amazon • Bookshop By the time The Bookseller released in 2015, Harper had been throwing around the marketing and PR muscle that every author dreams of.

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I Got 129.7% More Traffic With Related Keywords

Ahrefs

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them.

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20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Content Marketing Institute

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

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AI Prompts for Every CX Role

Grammarly

Cultivating best-in-class customer experiences requires businesses—and their customer experience (CX) teams—to stay ahead of the curve. CX agents are not only expected to resolve customer complaints, troubleshoot product issues, and deliver top-notch customer service, but they are also expected to do it faster, more efficiently, and more professionally than ever before.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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We are AIIP Technical Writer and Editor

AIIP

By Sherri Leah Henkin In your bio, you describe yourself as a Technical Writer and Editor. In two sentences, what is it that technical writers and editors do? Technical writers and editors, also called technical communicators, translate complex technical concepts by developing materials that are user friendly and apply to a variety of audiences. Materials… Read More » The post We are AIIP Technical Writer and Editor appeared first on AIIP Connections Blog.

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Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson

Ahrefs

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter.

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Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way

Content Marketing Institute

Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

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How To Make And Sell Merch On YouTube (The Easy Way)

Adam Connell

Want to learn how to make merch for YouTube? I’ve got you covered. Selling merchandise is one of the best ways to monetize your YouTube channel and diversify your revenue streams. And it’s not as difficult to do as you might think. In this post, I’m going to show you how to create and sell.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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7 tips to keep your Venmo account safe

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:   [link] Do you use Venmo to receive payments for your work? After the new tax rules, maybe not many independent workers are keen on it, but Venmo is still one of the most popular peer-to-peer payment apps.

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Expanding Your Lexicon: How AI Helps Build Vocabulary

Grammarly

Having a vibrant and robust vocabulary makes your writing and communication more engaging and effective. By contrast, having a poor vocabulary makes you sound bad and boring and bad and repetitive. People of all professions—not just writers—enjoy the benefits of a large vocabulary to improve how they express themselves. Now, with the latest technology, AI can accelerate the process of learning new words.

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Why AI in Demand Generation Is No Knight In Shining Armor [New Research]

Content Marketing Institute

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.

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How To Make Money On Instagram (Complete Guide)

Adam Connell

Want to learn how to make money on Instagram? I’ve got you covered. You don’t need hundreds of thousands of followers to make money on Instagram. There are creators out there with as little as 1,000 followers making a full-time income from the app. As long as you have an engaged audience, you should be.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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9 Freelance Careers That Allow You to Travel

Freelance Union

Most people with limited time and resources only dream of traveling. Luckily, several freelance jobs empower you to go from place to place. These arrangements are perfect if you want to stay on your feet and explore a new environment. 1. Writer You can do freelance writing projects remotely. Most people in this field usually work at home, but you can also form a travel niche.

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Marketing AI Prompts for Every Stage of Content Production

Grammarly

The skills that every marketer needs to thrive in their role are expanding, thanks to new artificial intelligence (AI) technologies. To stay ahead, you not only need to be creative, strategic, analytical, and a good communicator, but you also need to be able to craft an effective AI prompt. AI is a powerful tool for marketers, essentially acting as a collaborator and thought partner that can augment and enhance a marketer’s existing skillset.

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Announcing the Jasper AI Image Suite

Jasper

Introducing the Jasper AI Image Suite, built specifically to help marketers stand out — at scale.

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How To Make Money On TikTok (Complete Guide)

Adam Connell

Want to learn how to make money on TikTok? I’ve got you covered. In this post, I’ll be sharing X monetization strategies you can use to start making real money on TikTok. That includes a few secret methods that most creators don’t know about, but which can substantially increase your earnings. And don’t worry, you.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Create a Standout Personal Brand: 3 Steps and Hands-On Exercises for Influencers, Creatives, and Content Creators.

Freelance Union

In today’s saturated digital landscape, standing out can feel like an impossible task. But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.  Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose.

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Writing Compelling Job Descriptions: A Manager’s Guide to Attracting Top Talent

Grammarly

An effective job description is the foundation of any hiring process. It attracts qualified candidates, sets realistic expectations for the role, and establishes a good first impression. Hiring teams also use job descriptions to refine the search process by making it clear what type of person is best suited for each position. The job search platform, Indeed, alone has more than 25 million job listings, and more than half of potential candidates say the quality of the job description had a major

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7 Major Quality Control Mistakes and How to Avoid Them

Blogtrepreneur

An organization invests months of research, planning, and development to manufacture a product for its customers. In most cases, the product requires the involvement of hundreds of people throughout its journey. However, if it fails to meet the desired quality standards when it reaches the end user, all the efforts and hard work become futile. While quality control measures can help a business ensure the final product meets user expectations, a few common issues can jeopardize the quality contro

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41 Pinterest Statistics For 2024 (Latest Data)

Adam Connell

Looking for the latest Pinterest statistics? I’ve got you covered. Pinterest might not be as widely used as other social networks, but it’s nonetheless an important part of the social media landscape. In this post, I’ll be sharing 41 stats, facts, and figures that shed new light on this revolutionary visual search engine and social.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Role of UGC in SEO Strategies

ContentWriters

This article outlines user-generated content for marketing, the growing role of UGC in SEO, and how you can leverage it to expand brand reach and drive leads. Do you include your customers in the conversation? The meteoric rise of social media proves that people love to express themselves! They also want to see and hear what others do and think. User-generated content (UGC) helps you capitalize on this natural impulse.

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Finding the Best Keyword Opportunities for Your Site

BKA Content

Finding the Best Keyword Opportunities for Your Site Effective content marketing still heavily depends on you using the right keywords and topics. Now that almost everybody knows that, discovering fresh keyword opportunities has become more challenging. Indeed, keyword strategy is still one of the top 10 most difficult tasks in search engine optimization (SEO).

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Top 12 Business Intelligence Tools for 2024

Blogtrepreneur

In today’s rapidly changing business landscape, staying competitive and making informed decisions is crucial. That’s why more companies are integrating business intelligence (BI) tools into their operations. These tools provide valuable insights by analyzing data and generating actionable reports, enabling leaders to make strategic decisions with confidence.

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The Ultimate Guide to a Healthy Backlink Profile

The Hoth

Is your backlink profile in peak physical condition, or is it fighting off the flu? Whenever SEOs refer to the ‘health’ of a backlink profile, they mean more than its quality. In fact, a profile containing only high-quality backlinks actually isn’t healthy. Why is that? It has to do with what Google views as ‘ natural ’ backlinks. In other words, Google doesn’t want you to build links just to rank higher in the search results.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!