Susan Greene

FEBRUARY 20, 2023

Can artificial intelligence craft marketing copy better or as good as skilled copywriters? That’s a question many clients are asking. Dear Susan, One of my clients who recently started a travel-tour business in California hired me to write a Home page and an About Us page for a website that was still being designed. She herself sent about 500 words of copy to give me an idea of what she wanted and links to about 10 high-level sites from of travel services around the world to inspire me.

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Copywriter Copywriting Copy Marketing Copy 130

Freelance Magic

FEBRUARY 22, 2023

More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. In this case, an effective social media strategy can help you expand your network and get lucrative high-paying clients. Instead of shooting in the dark and hoping that you hit the mark, back your social media strategy with tips and data.

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Social Media Freelance Media Portfolio 130

Melanie Saxton

FEBRUARY 19, 2023

I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. Corporate books can include the trajectory upward, from founding to Fortune 500 status. These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of pro

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Copywriter Copywriting Creative Director Retail 130

Neil Patel

FEBRUARY 19, 2023

Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.

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Text SEO Keywords Website 141

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

FEBRUARY 23, 2023

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.

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Marketing Social Media Engagement Media 133

Smart Blogger

FEBRUARY 20, 2023

It’s almost too easy. By using sensory words to evoke the sense of sight, sound, touch, taste, or smell; smart and attractive writers just like you are able to make their words burst to life in their reader’s mind. In this post, you’ll learn: The science behind sensory details (e.g. why sensory images and words are so persuasive); The definition of sensory details (plus examples); How answering five simple questions will help you write descriptive details that pack your content with sensor

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Writing Prose Social Media Copywriter 133

Jane Friedman

FEBRUARY 22, 2023

Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store is different; you need to carefully research each store before you make an approach.

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Copy Promotion Publisher Publishing 126

Content Marketing Institute

FEBRUARY 22, 2023

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

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Content Marketing Marketing Content 125

Grammarly

FEBRUARY 24, 2023

The passive voice is often maligned by teachers and professors as a bad writing habit. Or, to put that in the active voice: Teachers and professors across the English-speaking world malign the passive voice as a bad writing habit. What is the passive voice? In general, the active voice makes your writing stronger, more direct, and, you guessed it, more active.

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IT Construction Proofreader Banking 120

Melanie Saxton

FEBRUARY 19, 2023

If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! A downpayment will hold your spot and can be scheduled as far out as needed. It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. Plus, you’ll have peace of mind, knowing your project will be out of your hair and in good hands on a timeline that suits your needs.

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Editorial Portfolio Ad Copy Projects 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Freelance Union

FEBRUARY 23, 2023

As a freelancer, you may have considered starting your own business to take your career to the next level. One of the most important decisions you'll make is choosing the right legal structure. A Limited Liability Company (LLC) is a popular option, and for good reason. If you're operating your freelance business as a sole proprietor — you'll know you are if you receive payments under your SSN — you're the only one in the spotlight when things go wrong.

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Freelance Contractor Medical Government 121

Jane Friedman

FEBRUARY 23, 2023

Photo by cottonbro studio Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Feb. 27 for the online class Writing Memoir Without Fear. You want to share your truth. You also want to avoid hurting parents, children, exes—or being further hurt by them. How can memoirists handle the paradox? The more broadly your story spreads, the more people your words help … and the more likely it is that your book will be seen by someone who is hurt by what you wrote.

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Writing Medical Publisher Publishing 116

Grammarly

FEBRUARY 22, 2023

Whom is used to refer to the object of a verb or preposition. When in doubt, try this simple trick: If you can replace the word with he or she , use who. If you can replace it with him or her , use whom. Who should be used to refer to the subject of a sentence. Whom should be used to refer to the object of a verb or preposition. Who or whom ?

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Food Proofreader Text Communication 120

Make a Living Writing

FEBRUARY 20, 2023

Looking to get into the writing and editing industry, but not sure if you should become a copy editor? Well, if you love editing and have a sharp eye for details, you might love this option as a career or even as a side hustle. As a copy editor, you’ll be in charge of editing writing before it becomes published, making sure it’s polished, and making sure it meets the editorial guidelines of the publication, which is what makes it different from proofreading.

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Copy Editor Copy Proofreader Portfolio 116

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

CopyBlogger

FEBRUARY 23, 2023

You might have started your writing business because you love to write. You might get a lot of positive feedback. Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger.

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Writer Writing Content Marketing Post 115

Blogging From Paradise

FEBRUARY 20, 2023

Most bloggers take a: “Fire! Ready? Aim!” approach to getting featured on popular blogs. Perhaps the analogy sounds funny at first.

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Blog Blogging Blogger 128

Write to Done

FEBRUARY 23, 2023

If you want to become a beta reader, the great news is, you’re not far away from this dream. Beta readers are an integral part of a writer’s process.

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Writer Creativity Promotion Writing 122

Smart Blogger

FEBRUARY 24, 2023

So you want to make money through affiliate marketing, huh? You can smell the moolah. And among hundreds of affiliate marketing networks out there, all promising you a piece of the scrumptious $12 billion pie, one has caught your fancy. ClickBank. But there’s a problem. You’ve heard a lot of good things about ClickBank. You’ve also heard many bad things.

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Banking Sales Promotion Retail 111

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Grammarly

FEBRUARY 24, 2023

So you want to switch careers, but your résumé doesn’t reflect the experience you think you need to land a job in a new field. You might feel like you won’t qualify for jobs in another industry or like you should just give up trying to apply altogether. Push those fears aside; you’d be surprised at what recruiters are actually looking for! Here are five ways you can optimize your résumé for a career change, and they all relate to how your experiences will translate to your new role.

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Recruitment Editorial Collaboration Keywords 109

AWAI

FEBRUARY 24, 2023

This self-paced, affordable training program gives you everything you need to launch and thrive in a long and successful career as a white paper specialist. Take advantage of this special deal!

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Writing 105

Content Hacker

FEBRUARY 23, 2023

Creating a successful SEO content strategy for your business website can be an overwhelming and daunting task. But — it’s how you make content marketing work, which is how you grow your business organically and sustainably. It’s certainly how I grew my businesses. I have never used paid ads or paid search. I built my first business up to 100k visitors/month with $90-100k revenue months solely with a smart SEO content strategy.

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SEO Content Creation Content Social Media 105

Smart Blogger

FEBRUARY 24, 2023

Let me guess — CJ Affiliate (Commission Junction) keeps popping up on your radar, and you’re itching to sign up as a publisher. But whoa, not so fast. You want to know more about this affiliate program before you commit. Those questions racing in your mind? You need answers, stat. “What payment methods are available?” “Why should I join when I’m already a member of other affiliate networks?

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Advertising Electronics Social Media Promotion 104

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Grammarly

FEBRUARY 23, 2023

Complex writing that uses rich vocabulary and vivid figurative language can wow readers and show off your writing skills. But it isn’t the only mark of a good writer—another skill that’s just as valuable is the ability to communicate ideas in plain language. Direct, accessible language is often called plain language. Plain language is designed to communicate information as clearly as possible so it can reach as many people as possible.

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Government Writing Medical Communication 106

AWAI

FEBRUARY 22, 2023

Writing white papers can be a very lucrative specialty for copywriters. Here is why white papers are important cornerstone content, and why they are ideal for certain business missions. Plus, the six main components of a successful white paper.

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Writing Copywriter Copywriting Content 105

Quick Sprout

FEBRUARY 24, 2023

We recommend you migrate your website to Hostinger , the most value-for-money web host. Sign up today for just $1.99 per month. The web hosting provider you choose has more of an impact on the way your site runs than you may realize. One thing your web hosting affects is site speed which has a knock-on effect on your search engine rankings. It also impacts security and the ease with which you can back up your site.

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Website Content Management System Management Content Management 104

Blogging From Paradise

FEBRUARY 19, 2023

Learning how to communicate with folks who ask for money on the streets while circling the globe feels highly uncomfortable at first.

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Communication Post 117

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Grammarly

FEBRUARY 20, 2023

We are deeply saddened by the continued suffering caused by Russia’s unprovoked war against Ukraine. As we reach the somber one-year mark since the onset of the full-scale invasion, Grammarly is unwavering in our solidarity with Ukraine. We are grateful to the many people and organizations that have joined us in taking action over the past year. We must all remain committed to supporting Ukraine’s fight for freedom and peace.

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Communication Media Blog Blogging 104

AWAI

FEBRUARY 19, 2023

Sometimes a refusal to “wait for the perfect moment” can take you far when you’re just starting to figure out a path to freelance writing career success. Here, Jill Weberding maps out how she created her quick path to copywriting success in just four months.

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Freelance Writer Copywriter Copywriting 105

Ahrefs

FEBRUARY 23, 2023

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time.

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Marketing 110

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

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Marketing Content Entertainment Social Media 98

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment