Content Marketing Institute

DECEMBER 6, 2017

We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research.

Content Marketing 110

Content Marketing Marketing Content Creation Content 110

ProBlogger

DECEMBER 4, 2017

An Invitation for YOU to Be Featured on the ProBlogger Podcast. Today’s podcast is a little different. It’s an invitation for YOU to be featured in an upcoming episode of the ProBlogger podcast. Early next year we’ll be releasing a brand new free course for bloggers to help them launch their blogs. And in the lead up we want to feature stories and tips from ProBlogger listeners and readers who’ve already started their own blogs.

Blogger 36

Blogger Storytelling Food Brand 36

ThemeIsle

DECEMBER 8, 2017

As your blog’s audience grows, you’ll often need to start publishing more content if you want to keep your visitors engaged. The problem is that there’s only so much a single person can do. To remedy that problem, you could add new authors to your staff, which can be a complex process, or you could. The post How to Find Guest Writers for Your Blog Even if It’s Brand New appeared first on Themeisle Blog.

Brand 52

Brand Writer Blog Blogging 52

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.

Education 103

Education Brand Banking Retail 103

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

DECEMBER 7, 2017

No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. How does a business cure itself of a case of the zombies? That’s the question that content strategist and UX specialist Melissa Eggleston answers in her Content Marketing World talk, Zombies All Look the Same: Using Identity-based Content Strategy

Brand 96

Brand Construction Architecture Communication 96

Content Marketing Institute

DECEMBER 4, 2017

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

Content 107

Content Education Content Marketing Social Media 107

Content Marketing Institute

DECEMBER 8, 2017

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators.

Brand 87

Brand Social Media Marketing Script 87