Jasper

OCTOBER 21, 2024

This beginner's guide, including examples and step-by-step instructions, teaches you how to use Zapier to automate repetitive tasks between your favorite apps.

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Blogging From Paradise

OCTOBER 21, 2024

Nothing meaningful has changed blogging-wise over the prior 16 years. Meaningless aspects of blogging have changed over the past 16 years.

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Blogging Blog 116

Freelance Union

OCTOBER 21, 2024

This post is written by Adventurely. Join the Adventurely Cowork Social on Thursday, Oct 24th in partnership with Freelancers Union, Freelancers Hub & Avo (formerly known as Avocaderia) at Freelancers Hub, Industry City Brooklyn NY. Learn more & book your spot at [link] We’ve all seen the headlines: “Remote work is over,” or “Everyone will be back to full-time office next year.

Freelance 105

Freelance Food Communication Collaboration 105

Ahrefs

OCTOBER 21, 2024

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs.

Keywords 121

Keywords SEO 121

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media

Copywriter Collective

OCTOBER 22, 2024

Have you ever thought about optimizing your copy for voice search and speech recognition? Voice search optimization can increase exposure and engagement by making your material more voice-search friendly. These virtual assistants can respond to commands, provide us with information and assist users in the control of other electronics connected to main devices.

Copywriting 79

Copywriting Copywriter Electronics Utilities 79

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting p

Content Marketing 88

Content Marketing Brand Marketing Content 88

Copify

OCTOBER 19, 2024

by Copify | 15 min read An experienced SEO consultant can help your site achieve stable long-term growth and increase its search ranking reliably. Copify’s SEO services give you high-quality content and advanced technical optimizations that will make it easier for your audience to find your site and become customers, increasing your revenue and brand reach.

Consulting 52

Consulting SEO Search Engine Optimization Agency 52

Skylark Virtual Services

OCTOBER 24, 2024

Local SEO is a specialized approach to search engine optimization that focuses on improving visibility for businesses in specific geographic areas. Unlike traditional SEO, which targets a broad, often global audience, Local SEO hones in on potential customers in your immediate vicinity. For online business owners with physical locations or those serving specific regions, mastering.

Search Engine Optimization 52

Search Engine Optimization SEO Engineering Audience 52

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” From the lens of the funnel, the buyers start at the brand

Content 95

Content Persuasion Content Creation Sales 95

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.

SEO 105

SEO Content Finance Concept 105

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Copify

OCTOBER 21, 2024

Read Time 9 mins | Written by: Copify Hiring a digital marketing consultant is the best choice for increasing the effectiveness of your online advertising campaigns. Using a variety of marketing approaches to improve all aspects of your marketing strategies, consultants help your company reach its goals. Table of Contents Digital Marketing Consulting Services There are many types of online marketing, each able to improve specific business aspects using different advertising methods.

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Digital Marketing Consulting Marketing Agency 52

Jane Friedman

OCTOBER 24, 2024

Photo by Jean-Paul Wettstein Today’s post is by editor Tiffany Yates Martin. Join her on Wednesday, October 30, for the online class Irresistible First Chapters. Studies show people make judgments about others in a tenth of a second. And it often seems like readers, agents, and editors may decide almost as quickly whether to keep reading your story.

Prose 138

Prose Storytelling Writer Management 138

Freelance Magic

OCTOBER 21, 2024

It’s a vicious cycle: you need to prove you can do the work to get the work in the first place. It can be incredibly disheartening when you’re starting out as a freelance writer to come up against the roadblock of having no freelance writing samples. I struggled with this a lot when I started my freelance writing business. The key is to get creative.

Freelance 130

Freelance Writing Finance Social Media 130

Content Marketing Institute

OCTOBER 23, 2024

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

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Sales Content Marketing IT 128

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Copify

OCTOBER 24, 2024

Read Time 12 mins | Written by: Copify Increase your site’s traffic and profits with Copify Google Ads management services. Our team of experts can help your campaign ’s ads reach more customers and increase your brand recognition. To make the most out of any eCommerce site, a solid marketing plan is essential to establish your brand and spread the word.

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Management Ads Landing Page Advertising 52

Jane Friedman

OCTOBER 22, 2024

Today’s guest post is excerpted from the new book The Curious Reader’s Field Guide to Nonfiction by Anne Janzer. I happen to believe that every person on earth is a storyteller. We are all trying to understand the story of our lives. —Steve Almond, Truth is the Arrow, Mercy is the Bow In a sense, all writing originates from memoir, drawing on the writer’s own perspectives, observations, and stories.

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Retail Finance Storytelling Concept 134

Freelance Magic

OCTOBER 21, 2024

If you’ve already got a client or two but are keen to sign your next client, this guide is for you. Over the past 10 years, I’ve booked more than 100 clients. And let me tell you, the process gets easier and easier the more clients you work with (duh). This is all well and good if you’re a seasoned pro, but what if you’re not sure how to bridge the gap in your schedule?

Freelance 130

Freelance Portfolio Finance Projects 130

Content Marketing Institute

OCTOBER 24, 2024

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.

Content 124

Content 124

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Neal Schaffer

OCTOBER 22, 2024

When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are […] Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together appeared first on NealSchaffer.

Social Media 120

Social Media Media Blogging Blog 120

Freelance Union

OCTOBER 21, 2024

We’re proud to announce that we’ve joined forces with benefits platform Catch to provide access to high-quality, affordable plans designed for the 60M+ independent workers nationwide. With this partnership, we hope to bridge the gap for freelancers who have historically struggled with finding affordable and tailored insurance options. Catch's role as an official partner of Healthcare.gov means independent workers will have access to high-quality, affordable plans on the health

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Insurance Government Freelance Website 119

Ahrefs

OCTOBER 20, 2024

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps.

Media 119

Media Content Marketing Marketing Content 119

Adam Connell

OCTOBER 22, 2024

Looking for the best Linktree alternatives? You’re in the right place. Linktree might be the most popular ‘link in bio’ tool on the market, but in my opinion, it’s far from the best. I wanted to find out what other options were out there, so I tried and tested a bunch of tools that you.

Marketing 105

Marketing Social Media Media 105

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammarly

OCTOBER 22, 2024

Certain stories, like fables, classic tales, and folklore, are written with the intent to share a moral dilemma that characters must contend with. The outcome of the characters’ actions shapes the lesson that the audience is meant to reflect on. This is commonly referred to as the “moral of the story.” Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What does “moral of the story” mean?

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Storytelling Concept Audience Writing 104

Freelance Union

OCTOBER 25, 2024

The dream of traveling the world as a freelance photographer is one many people share. The thrill of exploration paired with the creativity of capturing unique moments makes this career unlike any other. However, turning your passion for photography into a viable career in the presence of Artificial Intelligence concerns requires more than just a sense of adventure.

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Freelance Portfolio Editorial Social Media 111

Ahrefs

OCTOBER 24, 2024

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?

IT 113

IT Post Marketing 113

Content Marketing Institute

OCTOBER 22, 2024

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

Creativity 103

Creativity Marketing Content IT 103

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Grammarly

OCTOBER 23, 2024

The rules for academic writing go beyond citing sources and using proper research methods. You also have to adhere to the right research paper format and the technical rules for structuring and writing your paper. The problem is the three main research paper formats—APA, MLA, and Chicago—all have different rules. Below, we explain all the essential formatting guidelines you need to know when writing your research paper.

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Text Utilities Editorial Writing 98

AIIP

OCTOBER 22, 2024

In your bio, you describe yourself as a school library specialist. In two sentences, what does a school library specialist do? I provide training and support for school staff members wishing to learn about the value that school libraries and librarians can bring to teaching and learning. The librarian focuses on the school’s educational purpose… Read More » The post We are AIIP: Elizabeth Hutchinson appeared first on AIIP Connections Blog.

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Education Blogging Blog Post 83

Ahrefs

OCTOBER 22, 2024

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months.

Keywords 112

Keywords 112

Content Marketing Institute

OCTOBER 25, 2024

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

Content Marketing 103

Content Marketing Marketing Content 103

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Utilities