Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

ThemeIsle

FEBRUARY 9, 2018

Many websites are designed with a specific goal in mind. You may want people to buy a product, sign up for an email list, or take part in your event. In these scenarios, you have to encourage visitors to take the plunge, which means you need to add call to action to WordPress. A Call. The post What Is a Call to Action and How to Add Call to Action to WordPress appeared first on Themeisle Blog.

Website 52

Website Blog Blogging Post 52

ProBlogger

FEBRUARY 7, 2018

ProBlogger created International Start a Blog Day on February 7th to celebrate the achievements and diversity of new bloggers around the world launching their blogs at the beginning of the year. Please join us in supporting these new bloggers by checking out their sites, reading their stories, leaving them a comment and following them on social media.

Finance 44

Finance Blog Blogging Food 44

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What things, exactly? She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns.

Advertising 101

Advertising Editorial Content Marketing Ads 101

ThemeIsle

FEBRUARY 7, 2018

You probably know how important keywords are to your website. They’re a crucial part of any Search Engine Optimization (SEO) strategy, helping you rank higher on sites like Google. However, you may not know that a distinction can be made between short-tail and long-tail keywords. This difference is important, because while many sites exclusively target.

Keywords 52

Keywords Search Engine Optimization SEO Engineering 52

Content Marketing Institute

FEBRUARY 7, 2018

This post was co-written by Shopify’s Casandra Campbell. Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? We sent out a request for examples of awesome content marketing via HARO and other channels.

Content Marketing 108

Content Marketing IT Marketing Content 108

ProBlogger

FEBRUARY 5, 2018

How to Relaunch a Dormant Blog. In today’s episode, I want to answer a question I get regularly from listeners: How do you relaunch a blog that has died or become dormant? I want to talk you through two scenarios for relaunching a blog, and give you 11 things to consider during a relaunch. Before I get into today’s show though, a couple of things. Firstly, this week on 7th February we’ve got our first ever International Start a Blog Day.

IT 51

IT Blog Blogging Social Media 51