Neil Patel

AUGUST 6, 2019

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

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Content Marketing Institute

AUGUST 5, 2019

Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content. Continue reading → The post 13 Easy Tips to Give Your Content More Personality appeared first on Content Marketing Institute.

Content 111

Content Content Marketing Audience Marketing 111

ThemeIsle

AUGUST 7, 2019

Blogging can be a highly fulfilling profession regardless of your niche. Even so, it can be hard to figure out how to get started as a professional blogger, particularly because there are so many different ways to take the plunge. However, when you break it down, there are three primary paths towards becoming a professional. The post How to Make a Living as a Professional Blogger (3 Routes) appeared first on Themeisle Blog.

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Moz

AUGUST 6, 2019

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gar

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Content Writer Recruitment Writer SEO 54

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

AUGUST 8, 2019

The post How to Relaunch Your Blog After it Becomes Dormant appeared first on ProBlogger. Based on Podcast Episode 234. Today I want to answer a question I get regularly from listeners: How do you relaunch a blog that’s died or become dormant? I’ll lay out two scenarios for relaunching a blog, and then give you 11 things to consider during a relaunch.

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IT Blog Blogging Social Media 32

Content Marketing Institute

AUGUST 6, 2019

Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone. Continue reading → The post What If You and Your Brand Could Break Up with Social Media? appeared first on Content Marketing Institute.

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Social Media Media Brand Content Marketing 97

Content Marketing Institute

AUGUST 8, 2019

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes. Continue reading → The post 3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 87

Content Marketing Institute

AUGUST 9, 2019

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience. Continue reading → The post Weekly Wrap: It’s Time to Do Something About Diversity appeared first on Content Marketing Institute.

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Content Marketing Audience Marketing Content 77

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money.

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Media SEO Keywords Sales 49

Moz

AUGUST 8, 2019

Posted by Shannon-McGuirk Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration