Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).

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ThemeIsle

JANUARY 19, 2018

A blog style guide can transform your blog into a professional-looking publication. Done well, it streamlines both your own creative process and the process of working with others. And it’s remarkably easy to create one – we’re going to walk you through it today in a few simple steps. What is a blog style guide? The post Do You Have Your Blog Style Guide Yet?

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ProBlogger

JANUARY 15, 2018

It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one of Digital Photography School. They made me a total of over $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience … and how it nearly never happened: My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook.

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Blog Blogging Retail Blogger 48

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JANUARY 19, 2018

From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey. If you didn’t want mom to hear you talking about inane things on the phone, whispering was a necessity. I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial.

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ThemeIsle

JANUARY 17, 2018

Struggling with how to add Facebook Pixel to WordPress? If you’re running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns. In short, Facebook Pixel is like Google Analytics for Facebook ads! It lets you better target your ads and see how effective they are at turning. The post 2 Easy Ways to Add Facebook Pixel to WordPress appeared first on Themeisle Blog.

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Content Marketing Institute

JANUARY 18, 2018

“Wow! Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers.

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Content Marketing Institute

JANUARY 16, 2018

It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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