Arrant Pedantry
JUNE 21, 2022
Sorry for the complete dearth of real posts lately! I promise something is coming in the near future. In the meantime, you can take advantage of one of the biggest sales of the year at the Arrant Pedantry Store. Today only, you can get 22 percent off all orders just by clicking on “Redeem” near the top of the store page. Check it out!
Ann Handley
JUNE 18, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, or that Etsy shop that printed it on a baby onesie.
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Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
CopyBlogger
JUNE 23, 2022
Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines. Continue Reading. The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
David Meerman Scott
JUNE 22, 2022
Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and exciting! I’ve learned a ton over the past two decades based on my own experience as well as talking with many others who have done the same.
Contented
JUNE 22, 2022
Most of your sentences turn out okay, don’t they? If they seem right, they probably are right. If you learned English as your first language, your instincts are usually fairly trustworthy. By the same token, if you think there’s something wrong with a sentence, there probably is. Take another look at the one that bothers you. Can you say it more simply?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Copify
JUNE 22, 2022
Whether you're a new online business or want to boost your presence and sales, it helps to have an ecommerce strategy in place. The post How to market my ecommerce business in 9 steps appeared first on Copify Blog.
Grammar Underground
JUNE 20, 2022
Can you wear a grey shirt to a back yard barbeque if, in your judgement, it seems alright because your accoutrements match the ambiance? Not on my watch. Grey, barbeque, back yard, judgement, alright, accoutrements and ambiance are just a few of the terms I change on sight — not because they’re wrong but because these alternate spellings are considered subpar in the world of professional editing.
ProBlogger
JUNE 23, 2022
The post How to Be a Purple Cow Blogger appeared first on ProBlogger. Photo by Daniel Quiceno M on Unsplash. One of the common mistakes that I see in many blogs is that they are quite simply unremarkable. We’ve all seen seen these blogs – (and most of us if we’re honest will admit to having written them at some point) – they are the blogs you look at for a few seconds without actually seeing anything before you surf on to some other site.
Content Marketing Institute
JUNE 23, 2022
Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Quick Sprout
JUNE 23, 2022
Want to jump straight to the answer? The best PEO service provider for most people is Resourcing Edge or Paychex Oasis. Outsourcing payroll or using software to manage HR isn’t always enough to take administrative tasks off your plate. That’s where PEO (professional employer organization) service providers come in. Whether you’re interested in hiring a PEO service for the first time or looking to switch providers, we’ve reviewed the top PEO options out there.
Grammar Underground
JUNE 20, 2022
PhD or Ph.D.? Master's or masters? Here's how to write academic degrees. The post How to Write Academic Degrees first appeared on Grammar Underground with June Casagrande.
ProBlogger
JUNE 23, 2022
The post How to Be a Purple Cow Blogger appeared first on ProBlogger. Photo by Daniel Quiceno M on Unsplash. One of the common mistakes that I see in many blogs is that they are quite simply unremarkable. We’ve all seen seen these blogs – (and most of us if we’re honest will admit to having written them at some point) – they are the blogs you look at for a few seconds without actually seeing anything before you surf on to some other site.
Content Marketing Institute
JUNE 24, 2022
Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But Robert Rose argues that approach won’t necessarily give the expected results. Here’s why.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Constant Content
JUNE 23, 2022
You’ve probably heard of a celebrity writing a memoir with the help – or collaboration, as it is sometimes called – of a ghost writer before. But did you know that ghost writing can be so much more than writing a book under someone else’s name? Today, the pool of ghost writers has expanded to include professional freelancers, authors, journalists, and personal assistants.
The Idea Logical Company
JUNE 19, 2022
My book business career (on the fringes since 1958 and pretty fully immersed since 1973) has been spent considering the path from “intellectual property creator” to “book purchaser” This is a world occupied by authors and packagers and agents; by publishers of various sizes and capabilities coordinating the many tasks and steps from the raw material to the purchased book; and by the many in different seats in and out of publishing houses who are in their own way handling
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