Sat.May 20, 2023 - Fri.May 26, 2023

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The dangers of putting all you freelance eggs in one basket.

Nick Ursborne

In common with most freelancers and entrepreneurs, I’m a risk-taker. It’s risky to run your own business. It’s risky when you have bills to pay, but no guarantee that you will be picking up new projects next month. But that’s the nature of being a freelance writer or copywriter. We take risks because we like the freelance lifestyle, and because we hope to earn more than we would as an employee.

Freelance 143
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Before Saying You Hate Writing, Consider these Powerful Blogging Tips

Agency Content Writer

Are you looking for ways to increase traffic to your website and drive leads to your business? Would you like to be a thought leader in your industry? Are you sending the same emails over and over? When you blog even once or twice a month, you can drive leads, position yourself as an expert, and share links to the blog. Before you say you hate writing, consider these powerful blogging tips that I’ve learned over the years as a freelance writer.

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What Writing Skills Do You Need to Develop to Become a Successful Copywriter?

Credible Content

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. The words flow effortlessly. It strongly conveys the essence of the brand. Taking action becomes irresistible. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA.

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The Right Way to Ask a Published Writer for Publishing Advice

Jane Friedman

Today’s post is by author and journalist Elisa Bernick. Many years ago, I was at a book launch for a writer I didn’t know for a book I hadn’t bought. A mutual friend urged me to approach this writer with a question about how to publish the book I was working on. I hesitated for all the right reasons: I didn’t know this writer, why would he share this precious information with me?

Publisher 131
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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White Hat SEO: How to Play by the Rules

Ahrefs

In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics.

SEO 105
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This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Uh oh. I’ve been studying writing for years. But somehow I missed how powerful parallelism is. Sure, I use it in my writing. But I hadn’t really thought much about it … until I started gathering examples. And wow. Some of the best copywriters and social media writers use parallelism to communicate their message with power and style.

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Writer and Editor in The Woodlands, Texas — Women of the Boardroom

Melanie Saxton

As a writer and editor in The Woodlands, I’m honored to interview fabulous people and work with wonderful clients. For the May 2023 Women’s Issue of The Woodlands Lifestyles and Homes , I was thrilled to interview four well-known leaders, all executives active on boards and working hard on behalf of the people in Montgomery County, Texas.

Writer 130
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English Capitalization Rules

Grammarly

English capitalization rules require that certain words, like proper nouns and the first word in a sentence, start with a capital letter. Although that seems simple, some words are capitalized only in certain situations, and some words seem like they should be capitalized but are not—how can you tell which is which? In this guide, we explain how to capitalize when writing and cover all the English capitalization rules.

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How To Create Disruptive, Innovative Content That Aligns With Your Brand

Content Marketing Institute

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

Brand 126
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How to use irony in effective copywriting

Credible Content

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony. By skillfully employing irony, you can inject humor, wit, and an unexpected twist into your content, capturing the attention and imagination of your readers.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Cultural Writer — Gifts Beyond the Spa

Melanie Saxton

As a cultural writer, I cover community events, holidays, and happenings in and around The Woodlands, Texas. Article by Melanie Saxton Photography by Presley Daniel Originally published in The Woodlands City Lifestyle Imagine Mom’s expression when she receives something beyond the ordinary for Mother’s Day! From soufflé for brunch to food tastings, pottery lessons, adventures in photography, and shopping for art, these thoughtful gift options will surely add fond memories (and a lot of fun) to t

Writer 130
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Learn the Difference Between “Either” and “Neither”

Grammarly

Whether you’re a word nerd, a curious new learner, or someone simply wanting to up their grammar game, the English language can present its share of challenges. One example of this is the words either and neither , which are spelled similarly and also sound alike. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Either means “one of two options.

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How To Turn Your Content When the Economy Leads Your Audience To Twist

Content Marketing Institute

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.

Audience 118
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What to do instead of paying for an emergency without insurance

Freelance Union

What to do instead of paying for an emergency without insurance New York is the greatest city in the world, and an inspiring one that’s full of possibilities. Outcomes can always be both positive… or negative. No one can know the future, so even if you are doing fine, you still need health insurance. A bad day in the Big Apple with insurance is always better than a bad day without it.

Insurance 113
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Radio Writer — The Great Broadcast Pioneer, Mary McCoy of Conroe, Texas

Melanie Saxton

How amazing to work in the world of words as a broadcast and radio writer and journalist, capturing remarkable backstories and interviewing talented pros. Not often does a journalist get to interview an inductee into the Guinness World Book of Records. I was honored and blessed to receive such an assignment from Conroe City Lifestyle for its May 2023 Women’s Issue.

Writer 130
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12 Ways to Say “Thank You”

Grammarly

Expressing gratitude is a great way to strengthen relationships, foster goodwill, and promote positive emotions. We’re all comfortable issuing a quick thanks , but different thank yous can have different meanings. The meaning of thank you very much is slightly formal, while thanks a lot can sound either gracious or sarcastic. The phrase thank you in advance is particularly loaded and should be used with caution, while my deepest thanks is a bid for an emotional connection.

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10+ Top Social Media Apps (& Platforms) For 2023

Smart Blogger

Navigating the world of social media apps can feel like traversing through a labyrinth. With an avalanche of options at your fingertips, how do you decide which ones truly align with your needs? Worry not, because we’ve done the heavy lifting for you! From connecting with friends to growing your business, these apps will reshape the way you interact online.

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To Set Beta Reader Expectations, Have an Honest Conversation

Jane Friedman

Photo by Miguel Á. Padriñán Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Book Pipeline. The 2023 Book Pipeline Unpublished contest awards $20,000 for unpublished manuscripts across 8 categories of fiction and nonfiction.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Montgomery County Writer in Texas— Living the Life on Lake Conroe

Melanie Saxton

As a Montgomery County writer in Texas, I’m amazed at the assignments I receive in this great part of the state! Enjoy my write-up for Conroe City Lifestyle , all about activities in our area with some Father’s Day ideas. Article by Melanie Saxton Photography Provided Originally published in Conroe City Lifestyle If you need ideas for Father’s Day, look no further than our own backyard.

Writer 130
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Have You Outgrown Your Business Model?

Freelance Union

I’m an accidental entrepreneur. Ten years ago, I quit my job and started doing contract work while I figured out what to do next. I never wanted to work for myself, but I knew my nine-to-five wasn’t giving me what I needed. My first jobs were managing projects I had managed before and working for people who knew me and my skill set. I also started picking up other contract gigs offering operations support for solopreneurs who wanted to scale but didn’t have the capacity they

Projects 107
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10 Writing Styles That’ll Transform Your Narrative (+ Examples)

Smart Blogger

Mastering various writing styles can transform your words from mere text to an engaging, compelling narrative. Imagine your content resonating with readers like a song sung in perfect pitch, catching their attention, and leaving them yearning for more. That’s the power of understanding and implementing different writing styles. From the descriptiveness of narrative writing to the clarity of expository writing, we’ll explore various writing styles you should master, with relatable exa

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Is Marketing Climate Change Coming? Or Is It Already Here?

Content Marketing Institute

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.

IT 107
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Legal Editorial — The Women Judges of Montgomery County

Melanie Saxton

What an honor to receive an assignment for a legal editorial piece published by Conroe City Lifestyle. I edit books for attorneys, among many other author types, and offer SEO-friendly web content and blogging for those in legal and business environments. But it took a “different” writing focus to deliver a journalistic cover feature about ten women judges who hold court in Montgomery County, Texas.

Editorial 130
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Can I make money from copywriting? A look at the possibilities

Copyhackers

Not sure about making money from copywriting? This NEW post explores the possibilities of making good. heck, great. money from copywriting. The post Can I make money from copywriting? A look at the possibilities appeared first on Copywriting for startups and marketers.

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Looking Ahead: AIIP Starts Planning for 2024 Symposium

AIIP

By Rachel Yang The AIIP23 annual conference in Milwaukee is another one for the books. Many thanks to all who contributed and participated to make it a truly delightful and purposeful event. As the 2023 conference year closes, we look forward to gearing up our planning for the 2024 event. We are calling next year’s… Read More » The post Looking Ahead: AIIP Starts Planning for 2024 Symposium appeared first on AIIP Connections Blog.

Blog 83
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Substack for Writers: Is It Worth Joining?

Make a Living Writing

When it comes to making a career as a writer, you have probably come across Substack as an option. Substack is an online platform that lets writers publish their work while also offering subscriptions so they can make money in the process. For writers looking to make extra money or find a way to make a full-time income, Substack is a great option. If you are looking for advice and tips on if it is worth it to join Substack for writers, we will be going over all the basics of this platform, inclu

Writer 98
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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The 9 Best Speech-to-Text Apps in 2023 (Tried & Tested)

Ahrefs

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare? Let’s find out.

Text 97
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How to Edit Your Résumé in 7 Steps

Grammarly

Before you start your next job hunt, take time to edit your résumé. Editing your résumé ensures that the information you share with prospective employers is accurate and that you’re presenting yourself in the best possible light. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Why is editing your résumé important?

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Can ChatGPT Be Detected? Pulling Back the Curtain on AI Detection Techniques

Content Hacker

As artificial intelligence continues to advance, as more and more people incorporate AI tools into their content strategies, we have to ask: Can ChatGPT be detected? This powerful AI-driven technology has raised concerns in various sectors, particularly academia and content creation. If you use ChatGPT in your content production process, will you come out okay on the other end?

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12+ Real SMART Goal Examples (& How To Achieve Them)

Smart Blogger

Do you want to see SMART goal examples explained step-by-step using the SMART framework? Look no further… A SMART goal is a simple, well-known life hack for completing your tasks. But the real beauty lies in its ability to make even the biggest goals attainable so that you can make your dreams a reality. And doesn’t that sound like something worth doing?

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha