Tina Dubinsky
NOVEMBER 26, 2018
Do you manage a self-hosted WordPress website? By now you should have encountered this year’s significant change, the WordPress Gutenberg Editor. After a frosty reception from the blogging community, it’s now scoring two-and-a-half stars on WordPress.org. Because it’s optional, many users have reverted to the Classic editor. In this article we’re going to discuss: Why.
Jeff Goins
NOVEMBER 27, 2018
There was a time when artists were commissioned to create for royalty and other wealthy patrons. While it isn’t widely done today, there is a way for you to become the patron of your own art and our guest will tell us how she did it. Cathy Heller is a musician, podcaster, entrepreneur and deep soul. In her own words, she helps people do the things they are called to do in a way that no one else can do them.
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Moz
NOVEMBER 26, 2018
Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?
ProBlogger
NOVEMBER 29, 2018
The post What Do Your Blog Post Titles Say About Your Brand? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific. Use numbers where appropriate. Use powerful words and phrases such as “how to”, “easy”, “quick”, “great”, “little-known”, and so on.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 29, 2018
Without a doubt, Stories has been Instagram’s smartest invention yet. In fact, it’s hard to imagine the platform without Stories. Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd.
Neil Patel
NOVEMBER 27, 2018
You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
NOVEMBER 27, 2018
Posted by rjonesx. Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have f
Content Marketing Institute
NOVEMBER 28, 2018
? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Read on to see how they deliver what their audience wants. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience.
Content Marketing Institute
NOVEMBER 26, 2018
If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. It’s time to look around for new ideas.
Content Marketing Institute
NOVEMBER 27, 2018
Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Click To Tweet. Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B org
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
NOVEMBER 28, 2018
Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside.
Content Marketing Institute
NOVEMBER 30, 2018
It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. It’s plain old vanilla – ubiquitous, bland, and the default choice when you don’t really know what people want or care about and can’t be bothered to find out. When you follow a storytelling approach informed by data, it’s possible to be much more specific, and thus relevant, to your customers’ needs and interests.
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