Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.

Marketing 144

Marketing Social Media Content Creation Ads 144

Jane Friedman

DECEMBER 14, 2022

Photo by Laura Crowe on Unsplash. Today’s post is by author Eva Langston ( @eva_langston ). Don’t be fooled by the title. I’ve actually sent hundreds of queries for four different novels over the past decade. Without going into detail, I queried a novel and eventually got an agent, parted ways with that agent, queried some more, collected rejections, wrote three more novels, queried more, revised a lot, had some babies, and then got back to querying.

Publisher 134

Publisher Publishing Publishing Projects 134

Grammarly

DECEMBER 14, 2022

When you need to support a claim, it can be tempting to support it with a statement from an authority figure. But if done improperly, this could be a logical fallacy—the appeal to authority fallacy. . While experts are often the best people to reference for credible information, it’s possible to use an expert’s statement in a way that isn’t logically sound.

Medical 133

Medical Communication Writer Writing 133

ProWritingAid

DECEMBER 16, 2022

Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.

Management 124

Management Writer Freelance Social Media 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 131

Marketing Sales Engagement Concept 131

Jane Friedman

DECEMBER 12, 2022

Photo by cottonbro studio. Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Dec. 14 for the online class Second Draft: Your Path to a Powerful, Publishable Story. Writers often dread writing a synopsis. After carefully composing scenes, fleshing out characters and establishing relationships, now we’re supposed to summarize the whole thing in under two pages?

Writing 130

Writing Writer Publisher Publishing 130

Make a Living Writing

DECEMBER 13, 2022

Ever wonder where new freelance writers land their first assignments? You know…without a lot of experience, writing samples, or a massive portfolio. If you’re a freelance writer just starting out, and you’ve had challenges trying to: Gain traction. Build your portfolio. Grow your network. Find Break-in magazines. Get your name out there, and…. Just trying to break into your new career….

Freelance 118

Freelance Writer Prose Portfolio 118

Grammarly

DECEMBER 13, 2022

Don’t you love when you get time to hack on a problem using a technology you’ve been wanting to try? I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. .

Text 119

Text Projects Communication Engineering 119

Jane Friedman

DECEMBER 13, 2022

“ Positive Affirmation ” by the justified sinner is licensed under CC BY-NC-SA 2.0. Today’s post is by author Beth Kephart. Say he wants a blurb, he wants it bad. He’ll give you less than a week to read a rushed PDF, and the thing is, you hardly know him. Decades before, maybe, and as a favor to his editor, you wrote a boosting paragraph after his first book launched, but you’re pretty sure that doesn’t mean you’re friends.

Writer 122

Writer Engagement Management Brand 122

David Meerman Scott

DECEMBER 15, 2022

Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.

Brand 117

Brand Media Marketing 117

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Freelance Union

DECEMBER 14, 2022

Just Because Ye Eats Free at Mar-a-Lago, Doesn’t Mean he can Also Eat Free Off the Plates of Freelancers. The infamous Kanye West is about to find out that freelancers are not to be messed with. As covered in Business Insider , on December 7, 2022, New York-based creative director, Katelyn Mooney filed a complaint against Kanye West’s Yeezy brand, claiming she is owed $95,000.

Creative Director 113

Creative Director Freelance Creativity Brand 113

Ahrefs

DECEMBER 15, 2022

Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options.

SEO 111

SEO 111

Jane Friedman

DECEMBER 15, 2022

Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. In 2020, when I was heading the project to update the rates chart for the Editorial Freelancers Association (EFA), I asked our group of volunteers to update and define several editorial skills.

Editorial 111

Editorial Freelance Proofreader Writer 111

CopyBlogger

DECEMBER 15, 2022

Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic, Continue Reading. The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.

Writing 106

Writing Content Marketing Post Marketing 106

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Content Marketing Institute

DECEMBER 12, 2022

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.

Editorial 107

Editorial Content Content Marketing Marketing 107

Grammarly

DECEMBER 15, 2022

The irregular verb to be is the most complicated of all the English verbs—and it just so happens to be the most used, too. The to be verbs are am , are , is , was , and were , along with the bare infinitive be , the present participle being , and the past participle been. . In this guide, we explain all you need to know about grammar for the verb to be.

Communication 107

Communication Promotion Management Writing 107

Freelance Union

DECEMBER 15, 2022

The life of a freelancer can be a difficult one. You have to establish yourself as quickly as possible to ensure you gain enough clients to make a living. Yet, for those in full-time employment can enjoy vacation days on behalf of their company, for a freelancer, a break will often equate to lost revenue. Then there are also things outside of your control, like global catastrophes and economic crashes or recessions that force markets to shrink and retreat until it has all blown over.

Portfolio 104

Portfolio Freelance Marketing Social Media 104

Smart Blogger

DECEMBER 11, 2022

Anastrophe examples help us to understand a literary device that sounds puzzling. Look at this quote from Yoda, a character from the Star Wars movies, “when you look at the dark side, careful you must be”: Most people pause after reading this — because it’s not regular syntax. Yoda cleverly uses anastrophe to highlight the wisdom he dispenses throughout his teachings.

Utilities 102

Utilities Text Audience Writer 102

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Content Marketing Institute

DECEMBER 15, 2022

The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.

Content Marketing 106

Content Marketing Content Marketing 106

Jasper

DECEMBER 10, 2022

Creating content can be time-consuming and complex. These AI content creation tools speed up the process and scale your efforts without losing the human touch.

Content Creation 105

Content Creation Content 105

Freelance Union

DECEMBER 13, 2022

There’s nothing wrong with filing taxes early. In fact, getting a head start on federal tax filing may be more beneficial than most people realize. Officially, it doesn’t matter how early taxpayers file their tax return if you meet the IRS original or extended tax deadline. For tax year 2022, Tax Day is April 18, 2023. But even though it’s not required, it’s almost always more beneficial to file your taxes early.

Government 100

Government Banking IT 100

Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). As always, I’ve got some stats to back this up. According to Baynard, just 15 percent of the 71 top-grossing websites in the United States and Europe have a good product page UX.

SEO 98

SEO Keywords Copy Text 98

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Content Marketing Institute

DECEMBER 16, 2022

No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.

Content 105

Content Writing Marketing IT 105

Jasper

DECEMBER 16, 2022

Can’t figure out the best tone of voice for your writing? See our step-by-step guide to finding your brand voice and maintaining it across platforms.

Writing 105

Writing Brand IT 105

Ahrefs

DECEMBER 15, 2022

No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.

SEO 104

SEO Marketing 104

CopyBlogger

DECEMBER 13, 2022

True confession: I built my online business in the most backward way possible. And I’m here to share my sordid. Continue Reading. The post True Meaning of Minimum Viable Product: How Doing Less Leads to More appeared first on Copyblogger.

Content Marketing 95

Content Marketing Post Marketing Content 95

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Content Marketing Institute

DECEMBER 14, 2022

Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.

Content 120

Content Content Marketing Brand Marketing 120

Blog Tyrant

DECEMBER 14, 2022

Are you wondering how to add custom code in WordPress? Check out this tutorial to learn how to safely and easily add custom code in WordPress with WPCode. The post How to Add Custom Code in WordPress (Easy for Beginners) appeared first on Blog Tyrant.

Blog 92

Blog Blogging Post 92

Ahrefs

DECEMBER 14, 2022

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.

Content Marketing 95

Content Marketing Marketing Content Audience 95

Jasper

DECEMBER 10, 2022

Check out six of the best social media content generators and start generating engaging social media posts fast. Social media marketing has never been easier!

Social Media 98

Social Media Media Content Engagement 98

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment