David Meerman Scott
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
Content Marketing Institute
MAY 11, 2022
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
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Write Out Loud
MAY 10, 2022
By publishing my first hardcover journal Continue reading on Write Out Loud ».
CopyBlogger
MAY 12, 2022
If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Copify
MAY 13, 2022
The About Us page of your website is one of the most visited pieces of content, so it's important to get it right. The post What to write in an About Us page of a website (with examples) appeared first on Copify Blog.
Content Marketing Institute
MAY 9, 2022
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Adam Connell
MAY 11, 2022
Curious about the state of SEO? SEO is one of the fastest-changing branches of digital marketing. Every year, Google releases several major updates that completely change the playing field. In this post, I’ve compiled 50 of the latest SEO statistics and trends that you need to know. These stats tell you more about the current.
Copify
MAY 11, 2022
Behind every great piece of content is a great content creator. Find out more about the role of content creation companies. The post What is a content creation company: A complete guide appeared first on Copify Blog.
Content Marketing Institute
MAY 13, 2022
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
Neal Schaffer
MAY 10, 2022
Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist […] The 6 Huge Benefits of Business Blogging appeared first on NealSchaffer.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
The Subversive Copy Editor
MAY 10, 2022
I don’t like to dither over style choices. At the beginning of a sentence, it’s routine to start the next word with a capital letter. But when I type a colon within a sentence, I often have to stop and think about how to write the next word: whether to cap it isn’t always obvious. The Chicago Way. As I not-so-sneakily demonstrated above, Chicago style lowercases the first word after a colon within a sentence, even if the words after the colon are themselves a grammatically complete sentence (see
Grammar Underground
MAY 9, 2022
Faulty sentence structure can make your writing ineffective or even unreadable. Often, you can fix these simply by finding the main clause and making its subject tangible and its verb action-oriented. The post Weak Sentences and How to Fix Them first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
MAY 10, 2022
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.
Neal Schaffer
MAY 10, 2022
Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist but blogging, in general, has grown far beyond the literary rantings of frustrated intellectuals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ProBlogger
MAY 12, 2022
The post 15 Social Media Mistakes that are Strangling Your Success appeared first on ProBlogger. Photo by Prateek Katyal on Unsplash. While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Each of us has our own blogging journey, and we use different tools in our own unique ways. Yet there are still quite a few very common errors that I continue to see bloggers making as they work with social media.
Grammar Underground
MAY 9, 2022
It’s a question that has hounded us all: What are the consequences of erudite vernacular used irrespective of necessity? OK, not really. That’s the ironic title of an academic paper published in 2005 by Carnegie Mellon psychologist David Oppenheimer that studied the effects of stuffy, reader-unfriendly language. The subtitle brought it back down to Earth: “The problems of using long words needlessly.”.
Content Marketing Institute
MAY 12, 2022
One of my favorite scenes in a movie is from Men In Black.
Shorthand Content Marketing
MAY 8, 2022
Content marketing is far from a new strategy. In fact, it has been around for more than 250 years. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Almanacks were a very popular type of book in the colonial American times.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
MAY 12, 2022
The post 15 Social Media Mistakes that are Strangling Your Success appeared first on ProBlogger. Photo by Prateek Katyal on Unsplash. While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Each of us has our own blogging journey, and we use different tools in our own unique ways. Yet there are still quite a few very common errors that I continue to see bloggers making as they work with social media.
Brafton
MAY 11, 2022
Conquer SERPs with effective SEO, one word at a time.
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