Ashleyn Writes

FEBRUARY 9, 2022

As the owner of an online business—part copywriting agency, part digital product e-commerce—I have to manage my cash flow and small business budget with precision. That means sticking to a meticulous budget for spending and paying myself on time (weekly). It also means taking some risks like investing: hey-o ads, hiring, contractors, etc. But hoo boy, has it been a messy process to get here.

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Finance Contractor Banking Copywriter 130

Agency Content Writer

FEBRUARY 9, 2022

The post We Don’t Get To Ring The Bell – Eliances Heroes Interview appeared first on Agency Content Writer.

Agency 130

Agency Content Writer Writer Projects 130

Content Marketing Institute

FEBRUARY 8, 2022

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy.

Brand 128

Brand Content Publisher Publishing 128

David Meerman Scott

FEBRUARY 11, 2022

People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.

Social Media 104

Social Media Brand Media Marketing 104

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ashleyn Writes

FEBRUARY 7, 2022

Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ?

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Copywriter Copywriting Script Writing 130

Agency Content Writer

FEBRUARY 9, 2022

The post Should You Hire A Content Writer? – TheNonProfitShow appeared first on Agency Content Writer.

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Content Writer Writer Content Agency 130

Ann Handley

FEBRUARY 11, 2022

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. < Hand over heart; eyes to the heavens. > This year, you resolve to… 1. WRITE THE FIRST DRAFT AS FAST AS YOU CAN. Get it out of your head. Get it onto the page.

Writing 85

Writing Storytelling Writer Publisher 85

ThemeIsle

FEBRUARY 9, 2022

With over 100 million Americans listening to podcasts, there’s never been a better time to launch your show. However, investing in expensive equipment and specialist hosting can be a daunting prospect. Therefore, you might be wondering how to start a podcast for free. The post How to Start a Podcast for Free (No New Equipment) appeared first on ThemeIsle Blog.

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Blog Blogging Post SEO 77

CopyBlogger

FEBRUARY 10, 2022

Whenever I talk about personal writing, and I advise that you should write for a specific group of people to. Continue Reading. The post The Art of Personal Writing that’s Not Self-Indulgent appeared first on Copyblogger.

Writing 68

Writing Content Marketing Post Marketing 68

Content Marketing Institute

FEBRUARY 11, 2022

It's hard to motivate to change when you're not feeling the pain of broken processes. But if you don't solve problems incrementally, you'll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice.

Content 109

Content IT 109

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Ann Handley

FEBRUARY 11, 2022

Image: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. How do you write about Difficult Topics? How do you message to an audience about the Hard Stuff? At a time everything is wildly in flux for everyone literally everywhere?

Writing 83

Writing Government Storytelling Communication 83

Spectrum Net Designs

FEBRUARY 11, 2022

Why Having a Strong Backlink Strategy is Critical for Optimal SEO Quality backlinks remain a vital Google ranking factor- understand how to gain them! When thinking about your search engine optimization strategy, it’s a good idea to look at all the different tactics that make up a successful strategy- content, keywords, meta tags, and backlinks. […].

Search Engine Optimization 52

Search Engine Optimization SEO Keywords Engineering 52

The Ethical Copywriter

FEBRUARY 10, 2022

A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without greenwashing.

Copywriter 52

Copywriter Copywriting Copy Projects 52

Content Marketing Institute

FEBRUARY 7, 2022

Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals.

Content 104

Content Text Content Marketing Marketing 104

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

The Subversive Copy Editor

FEBRUARY 10, 2022

Narrators and characters in novels and other creative writing can talk about whatever they want. A character might read the Chicago Sun-Times ; they might say they like to sing “Drivers License” while brushing their teeth. A narrator might mention a famous poem or novel or TV show: “The host didn’t mention that he’d heard the same joke on  The Simpsons.”*.

Creativity 52

Creativity Writer Publisher Publishing 52

Honey Copy

FEBRUARY 9, 2022

Late last night, I had a young, aspiring writer reach out to me with a long, meandering note. It's much too long to share here. But, it can be summed up in the following question. "How much should I share?" He told me that he wanted to write the way I write but that he was concerned with how it might impact the way people view him and the way those close to him view him and so he asked how much he should share and, in turn, not share.

Writer 52

Writer Writing Marketing IT 52

Freelance Writing Jobs

FEBRUARY 8, 2022

So, you’ve completed a novel? Congratulations! That in itself is an impressive feat. Most people that set out to write books don’t finish them. But, now your novel is finished, you’ll want people to read it. You may have received favorable responses from friends. You may even have held an online meeting with beta readers. Before you can send your work out into the world, however, you’ll need to impress a publisher and an agent.

Construction 52

Construction Insurance Freelance Publisher 52

Content Marketing Institute

FEBRUARY 9, 2022

Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective.

Freelance 92

Freelance Management Content Marketing Marketing 92

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Grammar Underground

FEBRUARY 7, 2022

You don't have to observe a difference between disinterested and uninterested. But if you do, think of disinterested as meaning unbiased and uninterested as not interested. The post Disinterested vs. Uninterested first appeared on Grammar Underground with June Casagrande.

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Copy Post 40

Honey Copy

FEBRUARY 7, 2022

If time is money, the same rules that apply to money must also apply to time. Let me explain. You're probably fairly familiar with the concept of compound interest. $100,000 compounding at an interest rate of 10% year over year will be worth approximately $259,375 in 2031. Your skill at a particular craft compounds at a similar rate of return when exposed to enough time.

Copywriter 52

Copywriter Copywriting Concept Writer 52

Freelance Writing Jobs

FEBRUARY 8, 2022

So, you’ve completed a novel? Congratulations! That in itself is an impressive feat. Most people that set out to write books don’t finish them. But, now your novel is finished, you’ll want people to read it. You may have received favorable responses from friends. You may even have held an online meeting with beta readers. Before you can send your work out into the world, however, you’ll need to impress a publisher and an agent.

Construction 52

Construction Insurance Freelance Publisher 52

ProBlogger

FEBRUARY 9, 2022

The post How to Promote Your Blog through Networking appeared first on ProBlogger. Photo by Saksham Gangwar on Unsplash. This is the second of five ways that I’d promote a new blog to new readers if i was starting out again. Today I want to turn our attention to Networking as a great way to promote a blog. If I were starting out in blogging today knowing what I now know I’d invest significant time each day into connecting with others online.

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Promotion Blog Blogging Blogger 39

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Grammar Underground

FEBRUARY 7, 2022

Spelling is important. Right? Anyone will tell you that. Except the thing is, sometimes it isn’t. And, when it’s not, sometimes it’s my job to act like it is anyway, which makes me feel like a bit of a schmuck. Case in point: Not long ago, one of the section editors I work for mentioned “accoutrements” in an article headline. Spell check didn’t have any problem with it.

IT 40

IT Copy Post Blog 40

Honey Copy

FEBRUARY 7, 2022

Greatness is less about duration and more about intensity. There's an old clip of Kobe Bryant guarding a Spurs player by the name of Matt Barnes as he's inbounding the ball. The two had been going at it all night long and while Kobe kept his cool, Barnes was emotional and reactive. (So much so that Kobe had coaxed him into drawing a technical foul during a play prior.

IT 52

IT 52

ProBlogger

FEBRUARY 9, 2022

The post How to Promote Your Blog through Networking appeared first on ProBlogger. Photo by Saksham Gangwar on Unsplash. This is the second of five ways that I’d promote a new blog to new readers if i was starting out again. Today I want to turn our attention to Networking as a great way to promote a blog. If I were starting out in blogging today knowing what I now know I’d invest significant time each day into connecting with others online.

Promotion 26

Promotion Blog Blogging Blogger 26