Sat.Apr 16, 2022 - Fri.Apr 22, 2022

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The 5 Things Every (Great) Marketing Story Needs

CopyBlogger

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.

Marketing 145
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5 Ideas To Make Your Content Accessible to All

Content Marketing Institute

Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.

Content 136
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Post Pandemic, People Are Eager For Experiences

David Meerman Scott

During the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including conferences and client meetings were canceled. Now in-person experiences have come roaring back and organizations of all kinds are focused on this business opportunity.

Post 62
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The 11 Best Ways Bloggers Can Get Paid $$$

Neal Schaffer

Interested in knowing how bloggers get paid? Everyone online is looking for a way to earn a full-time income and even bloggers are trying to figure out how to best monetize their blog. That’s why when we talk about making passive income online, the first suggestion you get from many people is to start a self-hosted blog that gives you full control.

Blogger 59
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Can a blog be about your life?

Fat Stacks

Short answer: Yes, your blog can be about your life … Can a blog be about your life? Read More ». The post Can a blog be about your life? appeared first on Fat Stacks Blog.

Blog 52
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How To Use Agile Marketing for a More Productive (and Happier) Content Team

Content Marketing Institute

Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.

Marketing 121

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The 11 Best Ways Bloggers Can Get Paid $$$

Neal Schaffer

Interested in knowing how bloggers get paid? Everyone online is looking for a way to earn a full-time income and even bloggers are trying to figure out how to best monetize their blog. That’s why when we talk about making passive income online, the first suggestion you get from many people is to start a […] The 11 Best Ways Bloggers Can Get Paid $$$ appeared first on NealSchaffer.

Blogger 52
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Do You Make These 6 Common Content Writing Service Mistakes?

411 Writers

Even the best and most experienced writers make content writing mistakes. After all, it’s human to err. However, you should strive for zero mistakes as it will save your time and effort in rework. Moreover, error-free content creates a credible image of the writer in the mind of clients and readers. Here are six common content marketing writing mistakes you should avoid: 1.

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How To Bring Big Word-of-Mouth Content to Your Marketing

Content Marketing Institute

Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team.

Marketing 103
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Start a Freelance Copywriting Business in 7 Simple Steps And Start Earning More Money

Freelance Writing Jobs

A good copywriter is great for business. They will inform, educate, and communicate, getting a reader to take action. If this translates into sales and sign-ups, then they are invaluable. The art of copywriting has never been in more demand. Companies always need expert word wizards to connect with their audience. To meet this demand, starting a freelance copywriting business is an attractive proposition.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How To Run Facebook Videos Ads In 2022

Fat Joe

A lot has changed over the past year or so, including the introduction of Meta…The new parent company to Facebook, Instagram, Whatsapp and more. Meta has actually made it easier to manage video ads and reach more people. Unfortunately some aren’t saying the same for Apple’s privacy update. But it’s not the end of the world – far from in fact. It simply means that what worked a few months ago, probably won’t work now.

Ads 52
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50 Critical Chatbot Statistics You Need To Know For 2022

Adam Connell

Chatbot technology has come a long way over the last few years. The first iterations of chatbots look nothing like the apps we use today. Back then, they could do little more than process hard-coded words and phrases and deliver basic scripted responses. Now, next-gen chatbots utilize AI and machine learning to understand user queries—regardless.

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Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice

Content Marketing Institute

This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.

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Start a Freelance Copywriting Business in 7 Simple Steps And Start Earning More Money

Freelance Writing Jobs

A good copywriter is great for business. They will inform, educate, and communicate, getting a reader to take action. If this translates into sales and sign-ups, then they are invaluable. The art of copywriting has never been in more demand. Companies always need expert word wizards to connect with their audience. To meet this demand, starting a freelance copywriting business is an attractive proposition.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Aggravate and Irritate

Grammar Underground

Some people get irritated when you use aggravate to mean annoy. But they're getting worked up over nothing. The post Aggravate and Irritate first appeared on Grammar Underground with June Casagrande.

Post 40
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Seasonal Traffic and How to Capture It for Your Blog

ProBlogger

The post Seasonal Traffic and How to Capture It for Your Blog appeared first on ProBlogger. Photo by Chris Lawton on Unsplash. Don’t Miss Seasonal Opportunities on Your Blog for Spectacular Traffic. Read to the bottom of this post for an example of how I used the same content three times in 18 months to generate 50,000 page views on one post. One of the skills that I encourage bloggers to develop is to think ahead about what events might be coming up that will impact the niche that youR

IT 33
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The One Thing Content Marketers Love and Hate More Than Writing [Rose-Colored Glasses]

Content Marketing Institute

If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need.

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Sometimes 'me' is better than 'I'

Grammar Underground

For people who want to speak and write “properly,” the most basic, possibly most important issue to master is illustrated in the following sentence: “Thank you so much for taking the time to meet with Bill and me.”. When you’re aiming to use the language well, the temptation to change that “me” to “I” is strong. For most of us, this urge is rooted in childhood.

Writing 40
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Seasonal Traffic and How to Capture It for Your Blog

ProBlogger

The post Seasonal Traffic and How to Capture It for Your Blog appeared first on ProBlogger. Photo by Chris Lawton on Unsplash. Don’t Miss Seasonal Opportunities on Your Blog for Spectacular Traffic. Read to the bottom of this post for an example of how I used the same content three times in 18 months to generate 50,000 page views on one post. One of the skills that I encourage bloggers to develop is to think ahead about what events might be coming up that will impact the niche that youR

IT 26