David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
Content Marketing Institute
JUNE 17, 2022
Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.
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CopyBlogger
JUNE 16, 2022
Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented. Continue Reading. The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.
The Write Life
JUNE 16, 2022
Interested in learning how to become a writer? When most people think about professional writers, they imagine someone in a cabin in the woods, typing away on an old-school typewriter. You might be surprised at all the different options available for professional writing. It’s not just books! Not only are there a wide variety of career options, there are a wide variety of styles as well.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Copify
JUNE 17, 2022
You don't have to be a digital marketing guru to benefit from SEO - anyone can follow the basics to improve their search ranking. The post A guide to how to use SEO in content writing appeared first on Copify Blog.
Content Marketing Institute
JUNE 15, 2022
It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Constant Content
JUNE 15, 2022
Since the start of the pandemic, you have probably been hearing a lot more about freelance work. In 2021, LinkedIn reported that a freelance content creator was one of the top five jobs. More people are choosing to step away from full-time office jobs. Others are working in a hybrid environment, while freelance writers work remotely. And the demand for skilled freelancers continues to grow.
The Subversive Copy Editor
JUNE 13, 2022
Although some believe that the subjunctive mood in English is dying, many of us use it all the time, whether we know it or not. And that means the subjunctive is right for fiction, even in the mouth of a character who wouldn’t know a subjunctive from a subplot. The Chicago Way. CMOS 5.123 and 5.124 explain that the subjunctive mood “expresses an action or state as doubtful, imagined, desired, conditional, hypothetical, or otherwise contrary to fact.
Content Marketing Institute
JUNE 14, 2022
Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond.
Grammar Underground
JUNE 13, 2022
Sometimes when we form questions, a word appears out of nowhere: the word “do.” Grammarians call it a dummy operator. Here's what you need to know. The post Do You Know About Dummy Operators? first appeared on Grammar Underground with June Casagrande.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Powered
JUNE 13, 2022
There are two kinds of FAQs you find online. 1. The first kind is a simple FAQ, something like these. These often help centers, with lots of common questions people ask, helpful information provided, and documentation for all topics. These are great, but I don't generally consider them to be part of content marketing. These pages aren't blog posts you can promote, and while they're helpful evergreen content, they're usually explicitly related to the site in question or its services. 2.
Blogging Wizard
JUNE 16, 2022
Infographics, videos, stories, snaps… the list goes on. Visual content is everywhere on the internet, and year on year, it becomes more and more popular with consumers and marketers. In.
Content Marketing Institute
JUNE 16, 2022
Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background.
Grammar Underground
JUNE 13, 2022
One of the biggest problems I see in marketing pieces I edit isn’t subject-verb agreement or apostrophe abuse or “forego” in place of “forgo.” It’s empty sentences. Marketing copy is especially prone to empty sentences. The writer is trying to convince you to buy something. But he can’t say, “Just buy this thing.” He must build a case — show you why some product or service or idea is worth your money or time.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ProBlogger
JUNE 15, 2022
The post 11 Ways to Create More Compelling Content for Your Blog appeared first on ProBlogger. Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video.
Brafton
JUNE 15, 2022
What is a customer testimonial, how do you benefit from it and how can you write one? Here’s everything you need to know!
Content Marketing Institute
JUNE 13, 2022
People buy from people, not companies. That’s why employee advocacy on LinkedIn can be a powerful and effective form of marketing.
ProBlogger
JUNE 15, 2022
The post 11 Ways to Create More Compelling Content for Your Blog appeared first on ProBlogger. Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
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