Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.

Social Media 111

Social Media Management Media Editorial Team 111

ThemeIsle

JANUARY 4, 2018

Your website’s title and tagline are two of its most basic elements and are one of the first things your visitors will see. Because these elements are so important, it’s a good idea to optimize your WordPress title and tagline to put your site’s best foot forward. A strong title and tagline will communicate your website’s. The post 3 Steps to Optimize Your WordPress Title and Tagline appeared first on Themeisle Blog.

Communication 52

Communication Website Blog Blogging 52

ProBlogger

JANUARY 2, 2018

At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog in 2018? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start a blog?” My friend isn’t the only one asking these kinds of questions.

Blog 51

Blog Blogging Collaboration Blogger 51

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what it looks like for a brand to run a media organization.

Management 80

Management Electronics Media Architecture 80

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JANUARY 1, 2018

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.

Retail 49

Retail Utilities Engagement Sales 49

ProBlogger

JANUARY 3, 2018

Leaving Her Job to Create a Multi Six Figure Online Business – A Writing Blogger Tells Her Story. We’re continuing our series of blogger stories, and handing the podcast over to you so you can tell your stories and tips of starting and growing your blogs. This series, which started with episode 221, is all part of the launch of our new (and completely free) ‘Start a Blog’ course, which goes live on 10 January 2018.

Blogger 49

Blogger Search Engine Optimization Writing Creativity 49

ProBlogger

JANUARY 1, 2018

Over $100,000 in Ad Revenue – a Dating Ideas Blogger Tells Her Story. It’s the beginning of January, and I want to wish you all a Happy New Year. You may want to kick off the new year with our Start a Blog Course. Today we’re resuming our series of blogger stories where I hand the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs.

Advertising 34

Advertising Projects Blogger Social Media 34

ProBlogger

JANUARY 4, 2018

2 Finance Bloggers Share their Tips for Taking Blogs from a Hobby to a Full Time Business. Once again we’re handing the podcast over to you, the listeners, to tell your stories and tips of starting and growing your blogs. Since episode 221 we’ve been hearing from our listeners about their blogs as a lead up to our new (and completely free) ‘Start a Blog course’, which goes live on 10 January 2018.

Finance 33

Finance Blogger Blog Blogging 33

ProBlogger

JANUARY 5, 2018

How a Blog Helped Grow a Voice Coaching Business. In our continuing series of blogger stories I’m handing the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a Blog’ course that will go live on 10 January 2018.

Blog 32

Blog Blogging Blogger Finance 32

ProBlogger

JANUARY 2, 2018

To begin, I must re-emphasize what I said in my last article in this series on Salesperson Fitness. The ancient Greeks brought forth a philosophical approach of separating the mind, body and spirit so that you could, if you wished, only live for one of these–an attitude which in some quarters continues today. Even though in this article we’re focusing on the mind, I’ll point out again that concentrating on one while neglecting the others does not work.

Sales 21

Sales Engagement Writer Management 21

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018?

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

JANUARY 1, 2018

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018.

Content Marketing 0

Content Marketing Marketing Content Content Creation 0