Sat.Oct 07, 2017 - Fri.Oct 13, 2017

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Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

Are you struggling to find the right words for your website? Does everything you write sound awkward or unprofessional? A skilled copywriter can craft copy that: Attracts prospective customers. Describes your product or service. Explains how you solve their problem. Persuades them to take action. Gets results and gives you a solid ROI. An Affordable, Experienced Copywriter.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. . What about those less-than-obvious brands?

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3 Simple Ways to Make Your Blog Posts More Conversational

ProBlogger

This post is by ProBlogger writing expert Ali Luke. You’ve probably heard that your blog posts need to be “conversational”. You may also have been told why: to create a sense of connection with your reader, keep them engaged, and make your blog sound less like a lecture and more like a discussion. That’s all true. But making your writing “conversational” can be tricky – especially if you come from a business or academic writing background.

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The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Content Marketing Institute

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one of my clients). Some key findings: 71% of marketers say that less than half of their content is being consumed. 71% of marketers say that less than half of their #content is bei

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of our personal power – and how we should choose to wield it. In the news, we discuss the week that was Advertising Week.

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What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

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One Screenshot You Must Include When Pitching a Sponsored Post

ProBlogger

If you’re familiar with sponsored content as an income stream, chances are you’ve been asked for a media kit or a proposal to do a sponsored post. Unfortunately, the world of sponsored post rates and assessing the value of your site is a bit like the wild, wild west. It can be daunting putting together a media kit , especially when you don’t have the ‘big numbers’ everyone seems to flaunt and expect.

Post 42
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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

You know this article format. A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program.

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Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

Content Marketing Institute

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet. How do those problems develop? What bottlenecks do they create?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!