I wouldn’t want James Gunn within 10,000 feet of Willis or any grade schools.

But he recently said something useful when talking about how the score for his upcoming Superman movie was mostly finished already, even though the composer hasn’t officially signed a deal or (presumably) gotten paid anything for it yet.

What he said was this:

“when you’re riding the waves of inspiration, what are you going to do? I wrote most of Peacemaker and all of Creature Commandos before I had a closed deal!)”

And for whatever reason, that got me to thinking about writers.

Specifically, the different “species” of writers.

Like, for example:

* A lot of writers are purely mercenaries — if they don’t get paid, they don’t write. A lot of old timey day screenwriters admitted to that. A lot of freelance copywriters, journalists, and work for hire types fit that bill too. So were a lot of pulp writers and anyone else who has to write or they don’t eat even though they don’t particularly enjoy writing and would rather be doing something, anything, else than writing. Gary Halbert once claimed to be this type of writer.

* Still others do it for the love of the craft — and it’s like an art form for them, where every sentence is like a brush stroke, every page like a canvas. They don’t tend to be the most commercially successful writers any more than artists tend to be commercially successful, although some obviously are enormously successful. I admire these types of writers in a lot of ways, but have absolutely nothing in common with them beyond the fact we both write stuff.

* Then there are those who are only writers in their own heads — they want to “have written” but never quite get around to actually writing anything on any kind of regular basis beyond social media takes or blog posts. And even then it’s only when they get inspired to write something.

* Finally, there are those of us who do it because it’s basically therapy — and/or from having so many ideas it’s like Niagara Falls and they gotta go somewhere, and we can’t not write whether or not we want to write, “feel” like writing, are inspired to write, or even if we don’t have the time to write. We’re not gonna win any writing awards, but nobody ever accuses us of not being shameless anyway.

There are writers who are probably a mixture of some or all the above.

And maybe there even whole other categories of writers I am completely unaware of.

That admittedly is probably the case, as I don’t really talk to a lot of writers.

i.e., I think Bukowski had a point when he said:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

Not sure what the point of all this was.

Except, maybe, to write something..

On that note:

I was talking to Stefania recently about the idea of putting the screenplay I just finished (based on my first novel “Zombie Cop”) up on the internet for people to read or ridicule, enjoy or hate, mock or encourage, whatever the case may be. I am rewriting the entire novel in a couple weeks based on the screenplay either way, as when writing the screenplay I realized how:

(1) the novel is so bad and amateur and gross it makes the rest of the 8 books after it mostly inaccessible except to the most depraved minds…

(2) the screenplay is probably 100x better than the novel in its current form, and certainly I am 100x more proud of it vs how embarrassed I am of said novel – which I don’t even let my mom read for fear of her wondering how she failed her boy…

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Ben Settle

BEN SETTLE

  • Email Markauteur
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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

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Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

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Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

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I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

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Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

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I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

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I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

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I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

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Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

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I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

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Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

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I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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