No.
Although, many years ago (2017-ish) I did toy with creating my own agency. Specifically, I was going to have it specialize in email. And sometimes I still think about it. Not as anything I will ever do. But because how fun I suspect it’d probably be to have my own agency… for about 5 minutes.
The problems?
1. I have no desire whatsoever to copy chief, babysit, or deal with other copywriters.
I see copywriters the way Charles Bukowski saw writers as a whole:
Like flies on the same turd.
It’s one reason one of my quests in life is to help liberate as many freelance copywriters as I can from client work and so they can be their own clients. (More on this soon – daddy has something cooking up about this in his righteous kitchen.) If anything, I see more and more copywriters as the “used car salesmen” of the direct marketing world. Far too many have zero clue of the history of their industry, know nothing of the old school guys they should be studying, and would make my job harder as a result. Especially since I have to build trust from people whose faith they’ve butchered with their idiotic bull shyt claims, goo-roo fanboy’ing, and, most recently, their fapping themselves hairy-palmed and blind to AI which is quite a moldy turd they gather on indeed.
2. I’d end up turning away 9.9 out of 10 clients.
One false move, making one too many stupid suggestions about something they know nothing about, or I get even a whiff they are not on the level about something and they’d be gone. And don’t think they’d be the first. My opinion of most clients is even lower than that of most copywriters.
3. I’d have to spend too much time doing things I hate doing.
I’m not a team player at all.
That’s why I far prefer investing in companies with teams someone else runs.
My goal is to one day cash checks for a living as I write pulp novels & screenplays.
I don’t know if there is a moral to this or not.
Except maybe this:
Just because you can do something does not mean you should do it.
If you want to learn my ways of selling with email see the paid Email Players Newsletter here:
Ben Settle
