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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

Heather’s team worked with Nationwide Children’s Hospital Columbus Marathon , which draws about 20,000 athletes and 100,000 spectators. But at the end of the day, content marketing is storytelling ,” Heather says. “We When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention.

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Unclog Your Copy With This Easy Four-Step Framework

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?

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3 Elements That Make Historical Romance Successful

Jane Friedman

Also part of her world are the machinations of a family who thinks the duke has gone mad and consigns him to a mental hospital—seeking to get their hands on his fortune. And if you approach a book with a writer’s eye, even the most pleasurable, light reading can teach you something that enriches your own storytelling craft.

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How to Write Like Robots Can’t

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. ” Hospital marketers sprinkle acronyms on their morning oatmeal. This is just another way for hospitals to merge without merging.’ Actual footage from the party tent. No One Reads.

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What Is a Foil in Literature?

Grammarly

The literary element of foil characters serve several important purposes in storytelling and character development. Tom is brutal, while Gatsby is charming and hospitable. Similarly, a literary foil character serves as a backdrop to make the protagonist “shine.” What is the purpose of a foil?

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People Round-Up, Early October 2022

Publishing Trends

At the University of Pittsburgh Press , Will Masami Hammell , previously Senior Academic Writer and Editor for the Department of Medicine at Brigham and Women’s Hospital , joins as Senior Acquisitions Editor. At Yale University Press , Marty Gosser joins as National Accounts Manager.

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How to Start a Story: 10+ Ways to Capture Readers Instantly

Smart Blogger

Salinger’s The Catcher in the Rye as an illustration, the novel opens with Holden Caulfield mentioning his trip to the mental hospital, but not explaining why. They’re here to serve your storytelling and unique writing voice. For example, J.D. Trust in your craft and the lessons you’ve gathered here. Experiment.