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Content Pruning: Why It Works, and How to Do It

Ahrefs

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when … Read more ›

IT 78
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ChatGPT 101: What it is and how it works

Grammarly

Since its launch in late 2022, ChatGPT has become a household name. This comprehensive guide will teach you everything you need to know about ChatGPT: what it is, how it works, what you can accomplish with it, and the pitfalls to watch out for. Table of contents What is ChatGPT? How ChatGPT works Who created ChatGPT? Is ChatGPT free?

IT 98
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IT Needs to Lead AI Implementation—and Adoption

Grammarly

Your IT team is the backbone of your organization. They stay busy maintaining your company’s IT infrastructure and the services required for effective day-to-day operations. They deploy new tools and services, organize hardware and software management processes, and provide end-user technical assistance. Enter generative AI.

IT 115
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When you feel positive momentum, use it or lose it.

Nick Ursborne

Nor do we have group meetings or off-site brainstorming days. At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge. And then there are times when we are given a little extra energy from an outside source. It’s allowed!

IT 130
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Ahrefs

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create … Read more ›

IT 122
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Schema Markup: What It Is & How to Implement It

Ahrefs

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more › (..)

IT 121
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.