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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer

But you can also always find niche news outlets doing deep reporting in just one industry — like Modern Retail does for the retail industry. For example, Business Insider has a separate creator economy webpage. Where can you find these news outlets?

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Pinterest Is My Best-Kept Author Marketing Secret

Jane Friedman

Here’s a snapshot of what happened after I optimized my Pinterest presence and started pinning consistently (just a few times a week using Pinterest’s native scheduler): From my Pinterest analytics (December 2024–January 2025) Monthly impressions: 84,000+ Outbound clicks: Over 5,000+ (to blog posts, my website, my lead magnet, and book retail pages) (..)

Marketing 133
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How B2B Brands Can Leverage User-Generated Content

Contently

For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences. Luckily, that unpolished appeal of UGC is still something content marketers can lean into on owned channels.

Brand 100
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Blockbuster Blogs: How Breakthrough Ideas Are Born

Animalz

In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless. He called this “The Long Tail” in a 2004 WIRED article , which was later turned into a book (you notice the pattern here?

Concept 109
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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

Just take a look at any TikTok trend—like the feta cheese pasta recipe that caused demand for feta cheese to spike so high that retailers couldn’t keep it stocked. And you don’t need to go far to find examples of the bandwagon effect in the wild. Like asking them to share a story.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

And after one Asian Pacific retailer added a gamified mission board with personal challenges to its app, it saw a 60 percent bump in customer engagement. According to the market research company Mordor Intelligence , gamified content boosts engagement and loyalty by an average of 30 percent.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

How MX Store Uses Search to Drive $100M+ in Sales When MX Store, Australia’s largest online motorcycle parts retailer, first tried Google Ads, their approach was typical. Together, they drive consistent sales. Read more: SEO vs. SEM: Whats the Difference? Broad keywords. Generic ads. Homepage traffic.