Easily one of th e“most asked” question I get around here is:
“What are some tips for coming up with ideas?”
(For emails, books, newsletters, courses, sales copy, all of it)
The answer is what I call my “4 W’s.”
They are:
1. Writing
2. Working
3. Working out
4. Willis
I can trace nearly all my best ideas to those 4 things.
The more I write, the more ideas I get (writing begets writing). The more I work on something else, the more ideas I get from that, too. (There is even science behind the hand-creativity connection that I won’t bother going into here, but it is easily Google’able. Excludes wanking, of course — that’s not one of the W’s, sorry if that disappoints…) The more I workout, also the more ideas I get. (I’ve “written” entire Email Players issues and portions of books on long walks on my phone’s audio recorder and am constantly pausing to jot notes down in the gym to the point where I just keep my phone on with my note taking app standing by.) And the more I just relax hanging out with Willis all day the more ideas I get for everything from books and newsletters to big, sweeping business ideas/strategies for the other ventures I got my righteous fingers in (SaaS, Options Coaching biz, the newspaper I am buying ownership in… I am constantly writing ideas down when Willis is around).
The result:
The more of those 4 things I do, the more ideas I get. The more ideas I get, the more content I create. The more content I create, the more sales my business makes. Thus, I spend more and more time on those 4 things. My entire day is basically doing those 4 things — even when eating sometimes.
Bonus thought:
There is also a 5th thing I used to have but no longer do:
And that is a Zoe. Walking my dog Zoe was a huge source of ideas for content. Eventually I’ll get another dog. And when I do, I suspect I’ll have to give him a name that also starts with a W. I’m obsessive compulsive like that…
Okay so that’s that.
If you want to see the email & other methods I use to grow my sales, my customer base, and my influence in my market/niche… see the paid Email Players Newsletter.
More info here:
Ben Settle