Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute. It’s not a picture of diamonds with a tagline, “Diamonds are forever.”

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Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Yet flashbacks are inherently artificial.

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Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute. Content like this fills an information need – but rarely keeps people coming back.

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Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Storytelling Content Marketing Marketing Content 139

Smart Blogger

AUGUST 21, 2023

By examining these examples closely, not only will you better understand the magic behind unforgettable storytelling, but you’ll also discover actionable strategies to craft your own compelling characters. The post 25+ Unforgettable Protagonist Examples In Storytelling appeared first on Smart Blogger. Let the exploration begin!

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Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. The post A Product Storytelling Framework from an Unlikely Seasonal Source appeared first on Contently. million shoppers.

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Storytelling Retail Copy Copywriter 85

iWriter

DECEMBER 6, 2023

Great storytelling can leave us spellbound. Get ready to embark on a thrilling journey through the art of storytelling! Character Development Character development is a crucial aspect of storytelling that can make or break a narrative. But what makes these stories so compelling?

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Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

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David Meerman Scott

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product."

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Content Marketing Institute

JUNE 8, 2020

Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories?

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Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

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Storytelling IT Content Marketing Marketing 96

Content Workshop

AUGUST 17, 2023

They have told this story over and over, from business meetings to impassioned sales pitches over […] The post Unlock the Magic of Brand Storytelling: Transform Your Business into a Legendary Tale appeared first on Content Workshop. They have built their business around it.

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Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Content Marketing Institute

JUNE 20, 2019

Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute. A select few use augmented and virtual reality in marketing. Allen Martinez is one of them.

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Jasper

OCTOBER 20, 2022

Learn about 5 storytelling templates that can help marketers create more impactful content. Plus, see a simple way to write engaging, compelling stories fast.

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Storytelling Content Marketing Marketing Content 52

Jeff Goins

JANUARY 9, 2019

That is the true art of storytelling. Has a really good story every moved you to feel or to act? Someone who knows this well and has honed this art is Scott Harrison of charity: water. Full shownotes: [link]

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Storytelling 100

Content Marketing Institute

AUGUST 2, 2018

But at the end of the day, content marketing is storytelling ,” Heather says. “We We all are in the business of storytelling and using stories to evoke some sort of behavior change, or action, or next step.”. When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention.

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Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. I know the Custom GPT was working with my own input into its training dataset.

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Brafton

DECEMBER 12, 2023

Good news: You don’t have to be a creative writing expert to tell a great story. Bad news: Anyone can write a blog post, type something up for social media […]

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Storytelling Social Media Creativity Media 68

Content Marketing Institute

FEBRUARY 13, 2020

Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are?

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Storytelling Brand Content Marketing Marketing 101

Brafton

SEPTEMBER 30, 2022

Learn how digital storytelling can help your marketing team connect with an audience.

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Storytelling Audience Marketing Content Creation 52

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. How can that be? First, determine what your story is about.

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Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

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Storytelling SEO Agency Education 58

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 92

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

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Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. But so can GPT-4.

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Storytelling Copywriter Copywriting Writing 227

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling. The most well-known type of creative writing is storytelling.

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