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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? The topic, storytelling, and quality of research or interviews should all be well thought out.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

Here’s a perfect example of a cliffhanger that Kevan Lee used to initiate a call-to-action in this tweet: Turbotax, tax preparation software owned by Intuit, understands that storytelling is a powerful marketing technique that no one can resist. Verizon offers customers the chance to save $300 when they trade in a phone for a new one.

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How AI Tools Are Useful For Writers With Disabilities And Health Issues With S.J. Pajonas

The Creative Penn

Then when I went to university, I went to Michigan State University, I studied a field that is not really in use anymore, telecommunications. So I studied telecommunications with a minor in film. I was like, this is such great storytelling, this is such beautiful anime , I really love this. I was just amazed.

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