Are you tired of writing content for your website and blog and not getting results? Me too! That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you have to do is decide who your audience is for the website or blog; then, we can begin the deeper work of researching and writing.
I’ve gathered insights from 13 industry professionals, including CEOs, founders, and marketing experts. From speaking your audience’s language to solving your audience’s problems, these experts share their best tips for crafting content that resonates with your audience and drives engagement.
Simple Tips to Create Content that Connects
- Speak Your Audience’s Language
- Target Keywords and User Searches
- Focus on Content Relevance
- Embrace Storytelling and Research
- Share Case Studies and Successes
- Value Subscriber Input
- Maintain a Consistent Brand Voice
- Ensure Content Accessibility
- Address Target Audience FAQs
- Incorporate Social Proof Elements
- Deliver Content with Strong Resonance
- Prioritize Search Intent
- Solve Your Audience’s Problems
Speak Your Audience’s Language
To create content that connects, keep your messaging simple, clear, and relatable, avoiding jargon or technical terms that may confuse or alienate your audience. Understand their pain points, aspirations, and motivations, and address them directly through your content. Use a friendly and conversational tone that fosters a sense of connection and trust. Engage your audience with compelling stories, visuals, and interactive elements.
By communicating in a way that is easy to understand and resonates with your audience, you’ll create a powerful bond that captivates and converts visitors into loyal customers.
Andre Oentoro, CEO and Founder, Breadnbeyond
Target Keywords and User Searches
Include relevant keywords in your content and website design. Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products. Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for.
Once you have a keyword priority list of your most relevant targets, include them or create content around them that answer searchers’ queries or provides other relevant value. It will be more challenging the less your product stands out among its competition, so go into this knowing what your brand differentiators are and focus on those first. Eventually, your website will increase traffic exponentially from these and similar user searches.
Kevin Miller, Founder, kevinmiller.com
Focus on Content Relevance
Make sure the content you create is relevant to your target audience. Consider topics that match their interests and provide useful information or solutions to their problems. Focusing on these topics will help keep your readers engaged and encourage them to return for more.
Marcos Isaias, Founder and CEO, Misaias
Embrace Storytelling and Research
To create website content that truly resonates with your target audience, my best tip is to conduct thorough audience research and embrace the power of storytelling.
By understanding your audience’s needs, preferences, and pain points, you can tailor your content to address their specific challenges. Research shows that storytelling can increase message retention by up to 65%.
One real-life example is the website Airbnb. They connect with their audience through compelling stories of unique travel experiences, evoking emotions and building trust. When creating your content, incorporate narratives, personal anecdotes, and relatable examples that capture your audience’s attention and create a lasting impact.
By weaving storytelling into your website content, you can forge a strong connection with your target audience, driving engagement, loyalty, and conversions.
Himanshu Sharma, CEO and Founder Academy of Digital Marketing
Share Case Studies and Successes
Our content uses case studies and success stories to reach our target audience effectively. These real-world examples resonate deeply with potential clients, providing them with a clear understanding of what they can achieve with our services.
Not only does this approach engage our audience, but it also positions us as a trusted and successful solution provider in our field. To create content that truly connects with your audience, remember the power of sharing relatable, successful experiences. People trust actions more than words.
Jaya Iyer, Marketing Assistant, Teranga Digital Marketing
Value Subscriber Input
Drawing on my journey as a seasoned digital marketer, I’ve always found that asking your subscribers directly is the most effective strategy for creating website content. Understanding their needs, preferences, and pain points is paramount.
For instance, we conducted a simple yet insightful survey among our subscribers in one of our projects. This endeavor was instrumental in highlighting their interests, leading us to create content that connects to them.
As a result, our engagement rate spiked significantly, demonstrating that content tailored based on user input can strike a chord with the audience. The subscribers felt heard and valued, resulting in higher traffic and a loyal community.
Josh “Snow” Elizetxe, Founder, Customer Feedback
Maintain a Consistent Brand Voice
As an experienced content writer, my best advice for creating website content that reaches a target audience is maintaining brand voice consistency. Your tone should resonate with your audience, which involves understanding their language, concerns, and aspirations.
I recall working on a campaign for a skincare brand targeting young adults. We embraced a friendly, empathetic, mildly humorous tone that resonated well with this demographic. We witnessed a 30% increase in site engagement and a 20% rise in product inquiries over a quarter.
This experience underscores the power of maintaining a consistent and relatable brand voice to reach and engage a target audience.
Nadzeya Sankovich, Senior Journalist, Health Reporter
Ensure Content Accessibility
Make it accessible! Ensure good color contrast between text and background, proper heading structure, descriptive alt text for images, video captions, descriptive hyperlinks, accessible documents, accessible forms, easy-to-follow language, and keyboard accessibility.
Laurie Necasek, Accessibility Consultant, All About Accessibility
Address Target Audience FAQs
Focus on your target audience’s frequently asked questions (FAQs) and develop content that addresses their queries and educates them about your services. This is one of the best practices for effectively reaching your target audience.
By understanding their queries and concerns, you can tailor your content to provide informative and relevant answers, ultimately capturing their attention and engaging them with your website. Demonstrating your expertise and catering to their needs establishes credibility and builds trust, increasing the likelihood of conversions and establishing a strong connection with your target audience.
Ajay Prasad, President and CEO, GMR Web Team
Incorporate Social Proof Elements
Incorporate social proof elements, such as testimonials, case studies, and user-generated content, into your website’s content.
Social proof helps create trust and credibility with your target audience by highlighting real customer experiences and positive feedback. Include persuasive testimonials that underscore the benefits and outcomes of your products, services, or content. Display conspicuous social proof on your website to bolster the credibility and value of your offerings.
Tiffany Hafler, Marketing Coordinator, Blockchain Lawyer
Deliver Content with Strong Resonance
Conduct thorough research, gather insights, and create buyer personas to develop a deep understanding of your target audience. This knowledge will help you tailor your content to address their challenges and provide valuable solutions.
Craft compelling headlines, use clear and concise language, and organize your content in a user-friendly manner. Incorporate relevant keywords and optimize your content for search engines to ensure it reaches the right audience. Regularly analyze data and gather feedback to refine and improve your content strategy.
By understanding your audience and delivering content that resonates with them, you can maximize engagement, build trust, and establish a strong connection with your target audience.
Vikrant Shaurya, CEO, Authors on Mission
Prioritize Search Intent
The key to a successful website is knowing your target audience, what is important to them, and how they find new products or services. That means understanding their search intent.
Build your content around answering the questions they are asking Google or Bing. Intentionally answer their questions in your content. Explain how your brand can solve their problems, improve their lives, and foster a relationship long past the first visit.
Don’t stuff your content with keywords; include intuitive sentences and fragments that speak to how your brand will benefit their lives.
Pam Georgiana, Freelancer Writer/Content Creator, Pam Georgiana
Solve Your Audience’s Problems
The #1 best tip, which may also be the only tip for creating web content that reaches your target audience, is to research the problems your target audience is facing.
Determine whether your service/product is the best option to solve these problems. Instead of searching for keywords and creating content around them, focus on finding problems your target audience cannot seem to solve.
Create content around those problems first. Only after that should you search for relevant keywords and use them in your copy. This is how you can create content that reaches your target audience.
Ahmed Ali, Digital Marketing Executive, LightHouse Graphics
