There is a blogging art and science that is understood by professional bloggers. We are trained in search engine optimization and how best to “feed” the search engines.
What Not To Do
Amateur blogging, “stream of consciousness” blogging, un-optimized blogging, and sloppy blogging simply aren’t effective. That’s why customers need expert help, and my job is to deliver.
Blogging Art and Science — The Best Practices
You see, blogging is a blend of art and science. It takes know-how. As part of my custom blogging services, I ensure that your web copy and blog posts include (but aren’t limited to):
- A clear topic
- A good meta-description
- The recommended word count
- Appropriate H2 and H3 headings and subheadings
- The right keywords
- Fresh keyphrases
- Outbound links
- Internal links
- Image alt attributes
- Calls to action
- Click buttons
- All the “behind-the-scenes” best practices
- Help with graphics and images too!
WordPress and custom blogging services work hand in hand!
Custom Blogging Services —The Process
First, we’ll consult about you, your company, your products or services (or both), and your target audience. We’ll talk about your mission and vision. We’ll talk about your competitors. We’ll talk about market potential and your current market share. We’ll talk about your business plan. We’ll talk about your short-term and long-term goals.
Then we’ll strategize, and I’ll put a blogging plan in place. You may want new blog posts on your website daily, twice a week, three times a week, or once a week. You might want those posts cross-promoted on your social media platforms.
I specialize in WordPress and WP Engine sites. According to Forbes (February 2023), WordPress is the #1 best blogging platform of 2023. It’s a content management system that requires a certain amount of technical knowledge in order to utilize its full potential.
That’s where I come in. If you have a WordPress site, I can populate and optimize each page in your menu and wordsmith effectively. You’ll be amazed at what blogging “done right” can do for your business.
Need a Professional Blogger? Contact Me Today for the Best in Blogging Art and Science!
I look forward to collaborating with you on web copy. Send an email to melaniesaxton@icloud.com to discuss your unique business and marketing needs!