When brands or clients hire you to create content for their website or social media, they expect you to deliver unique content that also performs well. It is important to note, however, that if you aren’t getting the expected results from the content, then you are creating for no other reason. You need to fix this or else the brand or client may stop using your services.
Here are four reasons why your content writing service might be missing the mark and the ways to address them.
1. Not Understanding the Client Needs and Target Audience Profile
What is the purpose of writing content? Is it to build engagement, increase followers or subscriptions, drive traffic to the website, or something else? If you don’t understand what the client wants or how their products and services will benefit the target audience, it would be difficult to integrate their needs into the content.
Solution: Before you start creating content, conduct an in-depth analysis of clients and study the struggles or pain points of the target audience. This will enable you to create engaging and compelling content.
2. Not Devising Content Writing Strategy
It’s fine if you have to write a spontaneous blog or create a video occasionally for the client. But when you are working on several formats of content for a long-term association, then a non-existent content writing strategy can work against you.
Solution: Create a strategy elaborating the ideas and formats you want to cover. The strategy should also have a timeline for publishing each piece of content. The strategy should be such that it also stands out from the competition.
3. Not Creating Original Content
According to a report, 58% of marketers said that original written content is the most important type of content. Original content builds the credibility and authority of the brand in the industry. It also makes content informative and relevant to the target audience. However, if your content contains information that has been already published by someone else, it will not be considered original.
According to a report, 58% of marketers said that original written content is the most important type of content. Original content builds the credibility and authority of the brand in the industry. It also makes content informative and relevant to the target audience. However, if your content contains information that has been already published by someone else, it will not be considered original.
Solution: Prepare a list of the topics or issues that have not yet been covered on the internet. Get inputs from the client and find out their perspective. This will help you to create unique content.
4. Not Optimizing for SEO
68% of online experiences begin with a search engine. SEO is a necessary technique to make your content reach the target audience. If you are not doing it, how can you expect the content to perform well?
Solution: Optimize the content for SEO using keywords, backlinks, title tags, meta descriptions, and other SEO techniques. However, do note that each platform, whether search engines or social media have its own SEO guidelines. So, you should adhere to these guidelines for the best results. Monitor the SEO performance on a daily or weekly basis so that you can tweak it in real-time if required.
If you are looking for a content writing agency that creates high-performing content and doesn’t miss its mark ever, get in touch with 411 Writers.
