The words you use in your marketing messaging could be the difference between attracting new customers or putting them off.
Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd?
Below are 5 copywriting hacks that will help you create copy that resonates with your target audience and drives more sales.
Any successful marketing campaign needs to really resonate with who you are targeting.
To do this, you need to understand your ideal clients and know a few things about who you are trying to attract.
Firstly, their demographics; where do they live? How old are they? What sort of interests do they have? Age range? Hobbies?
Now, it’s not just about the general demographics. You need to dive into their emotions when they’re looking for the solution you provide them.
It could be they’re frustrated or they’re angry. If you know what emotions are being evoked when they’re seeking a solution, you can tailor your messaging to hit those pain points and make it clear that you are offering a solution to their problem.
Don’t just look at those high-level demographics. Really dive down to who they are.
Give them a name and characteristics, and picture that person in your head. Have clarity on who you are talking to, and that will help you tailor the messaging to their needs.
Emotions are really powerful when copywriting, as we’ve just discussed.
As you get to know your audience, think about all the emotions in the sales process. What they were feeling before, what emotions finding your solution will evoke in them, and what that solution will give them in terms of emotions afterwards.
It could be happiness, it could be joy, it could be a sense of relief. You can then put any of those strong emotions into your copy to trigger an emotional trigger.
As an exercise, write down all the feelings they have before, then write down what they are likely to feel after buying from you.
Paint the picture of how they’ll feel after buying from you.
When it comes to sales copy, less is more.
Sometimes we use a lot of words because we feel we need to get everything across in one go…
They need to hear where we’ve come from, our journey, why we’re here now, what we’ve got to offer them, how wonderful it is, and why they should buy it.
The fact is that people will not read lots and lots of text (unless it’s an informative or educational piece like this!).
You have a very short time period to grab their attention. So you need to make sure you are keeping your message really simple.
It’s gotta be clear, it’s got to be concise, and it’s got to be to the point.
You should also consider formatting. When uploading it to your website or chosen media you use, think about how it looks.
Improve your copy’s appearance by using:
All these are great ways of breaking up that messaging so it’s easier to read.
Remember, keep your marketing messaging nice and simple. We want them to quickly understand what it is you are offering and why it benefits them.
Hack number four is to use social proof.
In a world with so many choices and decisions, we buy on trust, and the best way to build trust with your audience is to demonstrate through testimonials or reviews from your customers why you’re a trusted person to buy from.
Use your social proof in your copy to show how you provided a solution for someone and what that looked like from their perspective.
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Pete Matheson15/05/2023I've worked with Laura to help me turn my video scripts into full blog posts. She does all of the leg work, including keyword analytics, structure & formatting, and basically means that I can just leave her to post my blogs without worrying. I also have some specific needs for each of my blog posts such as adding affiliated links and images, and she would grab everything without needing my help. Highly recommended if you need anything from a basic script turned into a blog like me, or fully researched and written content from scratch!
Emily Foster24/04/2023We've worked with Creative Little World for a number of years now, Laura has pulled together all of the copy on our website and we so appreciate her ability in turning our industry specific information into something interesting, digestible and most importantly engaging for our customers. She's so easy and approachable to work with and takes away all of the hard work, the process was really enjoyable. Best of all, most recently for us Laura's copy helped us to secure a substantial new client so thank you Laura and we look forward to many more years of working together!
Philip Gilkes12/12/2022Laura has been creating blog posts and knowledge base articles for our web site as well as articles for marketing material. I have found Laura's work excellent. Her research for our blogs detailed and accurate. Her work is first rate and would very much recommending her work to anyone.
Paul Phelps07/07/2022Laura is a pleasure to work with. She understands exactly how to help you and can identify the areas that your business needs the content to help you grow or maximize sales. laura helps us with developing our website knowledge centre by writing helpful articles on a variety of subjects to educate and guide our visitors prior to making product purchases. I would highly recommend working with her!
Joanna Arnett05/07/2022I have worked with Laura on my new website copy. I found her to be friendly and approachable. Laura excels in copy writing, comes up with creative ideas and ensures that the copy captures your authentic communication style. She always took my feedback really well and would tweak copy until I was totally satisfied, no matter how picky I was. I would highly recommend Laura for all your copywriting needs and will certainly be using her services again as I grow my business.
Connie Kadansky28/03/2022Laura has a can-do attitude, plus a streamlined process. She keeps her word and deadlines. I am thrilled with the content she wrote for a lead page on my new offering. It is off to the web designer. Laura is the real deal - a pro.
Matthew Kitcher09/03/2022Laura helped us pull together the copy for a large scale web build that we were doing and she was fantastic. There was a lot of copy to pull together and she did a fantastic job. She worked very collaboratively with us and her communication throughout was impeccable, always keeping us updated on where the project was currently at. I can't recommend Laura and her copywriting services highly enough!
N W12/01/2022For years I have been writing my own website copy, with very little experience and knowledge of how to write what I wanted to convey. For a long time I had a feeling like I was missing out on a potential clients so I knew I needed help. I came across Laura very quickly when I searched online and she was the 2nd person I looked at, however, straightaway I felt the most connection with her just from her website. I absolutely knew Laura was the person I needed to work with. There was no doubt in my mind I was going to hire Laura. She was very responsive and really quick to get back to me which was a great experience for me as I really wanted to hit the ground running with updating my copy. We had a chat on Zoom and I felt so comfortable, Laura asked all the right questions to understand my business but also me as the person who solely runs it. There were 2 key pages I needed to work on initially and I was so happy with the draft straight away. Laura completely understood everything I wanted to get across, but struggled to write myself, so I can absolutely say it was worth my investment. I will definitely be coming back for more copywriting updates with other pages on my website. Very happy with the whole process, how quickly everything got started and how quickly it all came together. I would not hesitate to recommend Laura to others, such a lovely person and highly professional. She is really good at what she does. Thank you so much Laura! You have made my business so much more streamlined and relatable for the ideal clients.
Rob Cressy27/09/2021I highly recommend working with Laura Bean. Her level of excellence is top notch, especially relating to writing. The best thing I can say is when I saw the improvements she made to our content I immediately wanted to work with her more. She's that talented!
Think about when you last went to Amazon. I would put money on you checking the reviews before you purchased. You checked to see what other people thought, and this is no different from your business.
Use social proof to demonstrate to your potential customer why they can trust buying from you, how you’ve helped others, and what solution you’ve provided that has made their lives better.
Use testimonials on your website, in your emails and on social media. Don’t be afraid to show off why you are good at what you do.
My last copywriting hack is to use powerful headlines.
If you’ve already done hack one and got to know your audience well, you can use that information in your headlines.
Whether for your website or your landing page, even in your emails in the subject line, the first thing they see has to be really powerful and eye-catching.
You want them to read your headline and think, “This is for me”, and want to read further.
In a world of short attention spans, headlines have never been more important. You’ve got a very limited time. So grab their attention with those powerful headlines.
Would you like to dramatically improve your marketing messaging? Drop your details below and get my FREE Copywriting Tips Guide sent to your inbox.
